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Jul 2026
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Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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190K
Revenue
Jul 26
627.3K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

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neutrogena.com Annual Revenue and Growth

neutrogena.com's annual sales on its online store amounted to $1.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
neutrogena.com revenue by year

neutrogena.com's monthly revenueOVER TIME
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Over the past three months, neutrogena.com revenue has experienced decline of 6.6%, compared to the preceding three months.

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neutrogena.com revenue decline for last six months
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OVERVIEW
neutrogena.com operates within the beauty and cosmetics category, generating $190,000 in online sales for July 2026, significantly higher than a typical beauty and cosmetics store's revenue of $39,200. With 627,000 sessions, neutrogena.com also far exceeds a typical beauty and cosmetics store's 17,100 sessions. Its conversion rate of 0.50-1.00% is below the typical range of 1.1% to 4.37%, and the average order value of $25-50 is within the typical range of $52 to $207.
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neutrogena.com competitors

In July 2026, neutrogena.com performed best in average order value (AOV), ranging from $25 to $50, compared to competitors like fsastore.com, which has an AOV of $125 to $150. However, neutrogena.com ranks last in revenue with $190,000, trailing fsastore.com by $8.9 million. In transactions, neutrogena.com also falls behind, recording 4,005 transactions compared to fsastore.com’s 60,600, a difference of 56,600. Moreover, it sees significantly fewer sessions, at 627,000, which is 873,000 less than fsastore.com’s 1.5 million. Overall, while neutrogena.com shows strength in AOV, it struggles in key metrics against its competitors.

hsastore.com screenshot
#1 hsastore.com
4M
Revenue
687.7K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
kiehls.com screenshot
#2 kiehls.com
4.6M
Revenue
1.1M
Sessions
5.0-5.5%
Conv. rate
$75-100
AOV
fsastore.com screenshot
#3 fsastore.com
9.1M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
landyschemist.com screenshot
#4 landyschemist.com
259K
Revenue
87.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
929.5K
Revenue
664.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
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Revenue share by device at neutrogena.com

In July large majority of sales on neutrogena.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on neutrogena.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries neutrogena.com operates in

neutrogena.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

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neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

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