Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Jan 2026
All countries
Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for neutrogena.comneutrogena.com

Start benchmarking for free
Sign in with GoogleSign up with Google
176K
Revenue
Jan 26
655K
Sessions
Jan 26
0.5-1.0%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
Loading...

Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

neutrogena.com Annual Revenue and Growth

neutrogena.com's annual sales on its online store amounted to $1.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
10-20%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
neutrogena.com revenue by year

neutrogena.com's monthly revenueOVER TIME
View real-time data

Over the past three months, neutrogena.com revenue has experienced growth of 33%, compared to the preceding three months.

View real-time data
neutrogena.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In January 2026, neutrogen.com generated $176,018 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, although still far behind ulta.com’s $104,496,353. The website recorded 654,980 sessions, compared to ulta's 47,691,438 and the median of 22,631 sessions. Neutrogena's conversion rate ranged from 0.50-1.00%, below the industry high of 4.7% and above the low of 1.19%. The average order value (AOV) stood between $25-50, under the high of $194 and above the low of $45 in the category, highlighting competitive positioning but room for improvement in key performance indicators.
Read more

neutrogena.com competitors

neutrogena.com falls behind its competitors in terms of revenue, with only $176,018 compared to hsastore.com's $6,782,429, fsastore.com's $15,674,637, and kiehls.com's $5,896,796 in January 2026. neutrogena.com also lags behind in transactions and sessions, with only 4,238 transactions and 654,980 sessions compared to fsastore.com's 116,799 transactions and 2,372,590 sessions. However, neutrogena.com does have a competitive conversion rate of 0.50-1.00%, which is in line with theinkeylist.com's 2.50-3.00% conversion rate, although still lower than hsastore.com's 4.50-5.00% and kiehls.com's 5.00-5.50% conversion rates. Despite its lower revenue and session numbers, neutrogena.com's average order value (AOV) falls within a similar range to its competitors at $25-50.

hsastore.com screenshot
#1 hsastore.com
6.8M
Revenue
934.6K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
kiehls.com screenshot
#2 kiehls.com
5.9M
Revenue
1M
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
fsastore.com screenshot
#3 fsastore.com
15.7M
Revenue
2.4M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
landyschemist.com screenshot
#4 landyschemist.com
462.7K
Revenue
151.2K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
1.1M
Revenue
972.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at neutrogena.com

In January large majority of sales on neutrogena.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on neutrogena.com, 62% was finalized on desktop devices, with 38% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard