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Sep 2024
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Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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236.7K
Revenue
651.7K
Sessions
0.5-1.0%
Conversion rate
$25-50
Average order value
Online only revenue for neutrogena.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

neutrogena.com’s revenueOVER TIME
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Over the past three months, neutrogena.com revenue has experienced decline of 13%, compared to the preceding three months.

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neutrogena.com revenue decline for last six months
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OVERVIEW
In September 2024, neutrogena.com in the BEAUTY AND COSMETICS industry had a revenue of $236,716 with a conversion rate of 0.50-1.00% and an average order value (AOV) of $25-50. The website had 651,693 sessions, significantly less than sephora.com's 41,256,765 sessions. Despite a higher AOV of $191 being seen in the industry, neutrogena.com's performance metrics show a balance between revenue and conversion rate, positioning it within the competitive landscape of online sales in the BEAUTY AND COSMETICS category.
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neutrogena.com competitors

neutrogena.com lags behind its competitors in terms of revenue, with only $236,716 compared to the top performer, fsastore.com, which raked in $7,607,300 in September 2024. The number of transactions on neutrogena.com is also significantly lower at 5,388, while kiehls.com leads with 64,590 transactions. In sessions, neutrogena.com falls short with 651,693 compared to the leader, fsastore.com, with 1,326,251 sessions. The average order value (AOV) for neutrogena.com ranges between $25-$50, which is on par with most competitors. However, its conversion rate of 0.50-1.00% is lower than that of the top performers like kiehls.com with a 5.50-6.00% conversion rate. neutrogena.com has room for improvement in increasing both its revenue and conversion rate to compete more effectively with its rivals.

#1 hsastore.com
3.5M
Revenue
535.3K
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
#2 kiehls.com
6.2M
Revenue
1.1M
Sessions
5.5-6.0%
Conv. rate
$75-100
AOV
#3 fsastore.com
7.6M
Revenue
1.3M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
#4 landyschemist.com
364.9K
Revenue
97.1K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
#5 theinkeylist.com
1.1M
Revenue
573.3K
Sessions
4.5-5.0%
Conv. rate
$25-50
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
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neutrogena.com brandsby revenue

neutrogena.com categoriesby revenue

1
Lotion & Moisturizer
2
Sunscreen
3
Shampoo & Conditioner
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brands overtime comparison

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neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

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neutrogena.com Google Ads spend

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neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

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