Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
Apr 2026
All countries
Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for neutrogena.comneutrogena.com

Start benchmarking for free
Sign in with GoogleSign up with Google
205.2K
Revenue
Apr 26
610.5K
Sessions
Apr 26
0.5-1.0%
Conv. rate
Apr 26
$25-50
AOV
Apr 26
Loading...

Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

neutrogena.com Annual Revenue and Growth

neutrogena.com's annual sales on its online store amounted to $1.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
20-50%
Benchmark against your competitors for free
Continue with GoogleSign up with Google
eCommerce Revenue
neutrogena.com revenue by year

neutrogena.com's monthly revenueOVER TIME
View real-time data

Over the past three months, neutrogena.com revenue has experienced growth of 8.2%, compared to the preceding three months.

View real-time data
neutrogena.com revenue growth for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In April 2026, neutrogena.com generated $205,216 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $40,161, though far behind sephora.com's $117,760,640. Its conversion rate ranged between 0.50-1.00%, lower than the high benchmark of 4.38% and just above the low of 1.08%. The average order value (AOV) was between $25-50, well below the category's high of $195 but above the low of $45. With 610,466 sessions, neutrogena.com outperformed the median of 20,819 but lagged dramatically behind Sephora's 84,653,344 sessions, indicating room for growth in user engagement.
Read more

neutrogena.com competitors

In April 2026, neutrogena.com generated a revenue of $205,216 from 4,602 transactions across 610,466 sessions, reflecting a conversion rate of 0.50-1.00%. In comparison, hsastore.com led significantly with a revenue of $5,200,735 from 30,223 transactions, demonstrating a robust conversion rate of 4.50-5.00%. Similarly, fsastore.com surpassed neutrogena.com, boasting $8,722,746 in revenue from 64,589 transactions and a conversion rate of 4.00-4.50%. kiehls.com also outperformed neutrogena.com with $2,677,318 in revenue and a conversion rate of 3.00-3.50%. In terms of average order value (AOV), neutrogena.com aligns with theinkeylist.com at $25-50 but falls short against competitors like hsastore.com and fsastore.com, which have AOVs ranging from $150-175 and $125-150, respectively. Overall, neutrogena.com has considerable room for improvement against its more profitable competitors.

hsastore.com screenshot
#1 hsastore.com
5.2M
Revenue
662.5K
Sessions
4.5-5.0%
Conv. rate
$150-175
AOV
kiehls.com screenshot
#2 kiehls.com
2.7M
Revenue
1M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fsastore.com screenshot
#3 fsastore.com
8.7M
Revenue
1.5M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
landyschemist.com screenshot
#4 landyschemist.com
336.4K
Revenue
173.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
700.9K
Revenue
675.5K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at neutrogena.com

In April large majority of sales on neutrogena.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on neutrogena.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard