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Jul 2025
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Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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117.2K
Revenue
569.7K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
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Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

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neutrogena.com's revenueOVER TIME
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Over the past three months, neutrogena.com revenue has experienced decline of 4.7%, compared to the preceding three months.

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neutrogena.com revenue decline for last six months
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OVERVIEW
In July 2025, neutrogena.com, in the BEAUTY AND COSMETICS industry, had online sales revenue of $117,233 with a conversion rate of 0.00-0.50% and an average order value (AOV) of $25-50. This is higher than the median revenue of $48,182, lower than the very high AOV of $211, and falls within the very low to average conversion rate range in the industry. With 569,730 sessions, neutrogena.com surpassed the median of 20,909 but lagged behind the highest of 41,064,568 from sephora.com, indicating room for growth in online traffic and sales performance metrics.
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neutrogena.com competitors

In July 2025, neutrogena.com lagged behind its competitors in terms of revenue, with a total of $117,233 compared to the highest performer, fsastore.com, which generated $6,857,904. In terms of transactions, neutrogena.com had 2,533, while fsastore.com had 46,733. The number of sessions on neutrogena.com was 569,730, falling short of the 1,311,005 sessions on fsastore.com. neutrogena.com's average order value (AOV) ranged from $25-50, lower than the $125-150 AOV of both hsastore.com and fsastore.com. The conversion rate of neutrogena.com, ranging from 0.00-0.50%, was lower than that of its competitors, with fsastore.com leading with a 3.50-4.00% conversion rate. neutrogena.com could improve its performance by focusing on increasing revenue, transactions, and sessions, as well as boosting its AOV and conversion rate to match or exceed its competitors.

hsastore.com screenshot
#1 hsastore.com
3.2M
Revenue
629.6K
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
kiehls.com screenshot
#2 kiehls.com
3.2M
Revenue
849.2K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
fsastore.com screenshot
#3 fsastore.com
6.9M
Revenue
1.3M
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
landyschemist.com screenshot
#4 landyschemist.com
274.3K
Revenue
99K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
768.1K
Revenue
611.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
neutrogena.com vs top market performers
neutrogena.com
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conversion rate vs average order value for neutrogena.com and its competitors
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Revenue share by device at neutrogena.com

In July large majority of sales on neutrogena.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on neutrogena.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.
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neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

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neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

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