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Sep 2025
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Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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108K
Revenue
Sep 25
465.4K
Sessions
Sep 25
0.5-1.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

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neutrogena.com Annual Revenue and Growth

neutrogena.com's annual sales on its online store amounted to $2.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
neutrogena.com revenue by year

neutrogena.com's monthly revenueOVER TIME
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Over the past three months, neutrogena.com revenue has experienced decline of 25%, compared to the preceding three months.

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neutrogena.com revenue decline for last six months
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OVERVIEW
In September 2025, neutrogena.com achieved online sales revenue of $108,013, significantly exceeding the BEAUTY AND COSMETICS median of $40,540, while facing competition from ulta.com, which generated $93,223,020. The site recorded a conversion rate between 0.50-1.00%, lower than the sector's high of 4.54% but above the low of 1.08%. The average order value (AOV) ranged from $25-50, notably below the high of $203. With 465,414 sessions, neutrogena.com surpassed the median of 18,928 but remained distant from sephora.com’s leading 45,764,193 sessions, reflecting its strong yet competitive market presence.
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neutrogena.com competitors

When comparing neutrogena.com to its competitors in September 2025, we see that Neutrogena's revenue of $108,013 falls below the top performers in the skincare industry. hsastore.com leads the pack with revenue of $2,900,827, followed closely by Kiehl's at $3,924,218, and fsastore.com at $6,453,354. Neutrogena's transaction numbers are also lower at 2,649, compared to competitors like fsastore.com with 45,344 transactions. However, Neutrogena does have a competitive number of sessions at 465,414, falling just behind hsastore.com at 510,527. Neutrogena's average order value (AOV) and conversion rate fall within a similar range to The INKEY List, with an AOV of $25-50 and a conversion rate of 0.50-1.00%. Despite strong competition, Neutrogena holds its own in the online skincare market.

hsastore.com screenshot
#1 hsastore.com
2.9M
Revenue
510.5K
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
kiehls.com screenshot
#2 kiehls.com
3.9M
Revenue
977K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
fsastore.com screenshot
#3 fsastore.com
6.5M
Revenue
1.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
landyschemist.com screenshot
#4 landyschemist.com
239.1K
Revenue
97K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
607.3K
Revenue
478.2K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
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Revenue share by device at neutrogena.com

In September large majority of sales on neutrogena.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on neutrogena.com, 53% was finalized on desktop devices, with 47% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

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neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

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