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Dec 2025
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Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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156.6K
Revenue
Dec 25
553K
Sessions
Dec 25
0.5-1.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

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neutrogena.com Annual Revenue and Growth

neutrogena.com's annual sales on its online store amounted to $2.8M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$2.8M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
neutrogena.com revenue by year

neutrogena.com's monthly revenueOVER TIME
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Over the past three months, neutrogena.com revenue has experienced growth of 47%, compared to the preceding three months.

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neutrogena.com revenue growth for last six months
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OVERVIEW
In December 2025, neutrogen.com achieved online sales of $156,610, significantly surpassing the BEAUTY AND COSMETICS median of $53,444, with a conversion rate of 0.50-1.00%, which is below the industry average but above the lowest rates. The site's average order value (AOV) ranged between $25-50, which is on par with the lower spectrum of the industry, while the total sessions reached 552,965, markedly higher than the median of 23,270 but a fraction of sephora.com’s 76,213,109 sessions. This positions Neutrogena competitively within the beauty sector despite the overall performance variances.
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neutrogena.com competitors

In December 2025, neutrogena.com had a revenue of $156,610 with 3,954 transactions and 552,965 sessions, boasting an average order value (AOV) between $25-$50 and a conversion rate of 0.50-1.00%. When compared to its competitors, neutrogena.com falls behind in revenue, transactions, sessions, AOV, and conversion rate. For example, hsastore.com generated $6,530,539 in revenue with 45,244 transactions and 1,057,508 sessions, along with a higher AOV of $125-$150 and a conversion rate of 4.00-4.50%. kiehls.com and fsastore.com also outperformed neutrogena.com in all metrics, while landyschemist.com and theinkeylist.com were more closely aligned in terms of AOV and conversion rate but still surpassed in revenue and transactions. neutrogena.com could benefit from strategies to increase revenue, transactions, AOV, and conversion rate to compete more effectively in the skincare market.

hsastore.com screenshot
#1 hsastore.com
6.5M
Revenue
1.1M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
kiehls.com screenshot
#2 kiehls.com
10M
Revenue
1.6M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
fsastore.com screenshot
#3 fsastore.com
22.8M
Revenue
3.6M
Sessions
4.0-4.5%
Conv. rate
$150-175
AOV
landyschemist.com screenshot
#4 landyschemist.com
260.2K
Revenue
78.6K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
1.1M
Revenue
842.8K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
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Revenue share by device at neutrogena.com

In December large majority of sales on neutrogena.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on neutrogena.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

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neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

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