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May 2026
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Home/Insights/Retailers/neutrogena.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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149.7K
Revenue
May 26
607.7K
Sessions
May 26
0.5-1.0%
Conv. rate
May 26
$25-50
AOV
May 26
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Neutrogena.com is a website showcasing a range of skincare and beauty products. The site offers an array of items intended for various skin needs, including cleansers, moisturizers, acne treatments, makeup, and sunscreens. It aims to provide consumers with a comprehensive shopping experience for maintaining healthy and nourished skin.

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neutrogena.com Annual Revenue and Growth

neutrogena.com's annual sales on its online store amounted to $1.7M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$1.7M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
neutrogena.com revenue by year

neutrogena.com's monthly revenueOVER TIME
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Over the past three months, neutrogena.com revenue has experienced growth of 8.5%, compared to the preceding three months.

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neutrogena.com revenue growth for last six months
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OVERVIEW
In May 2026, neutrogena.com generated $149,678 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $41,533, though far behind the market leader, ulta.com at $131,310,258; with a conversion rate of 0.50-1.00%, it remains below the industry high of 4.55% and slightly above the low of 1.21%; the average order value (AOV) ranged from $25-50, considerably less than the industry high of $205; attracting 607,720 sessions, neutrogena.com outperformed the median of 16,416 but is dwarfed by sephora.com's leading 60,095,887 sessions.
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neutrogena.com competitors

In May 2026, neutrogena.com generated a revenue of $149,678 from 3,900 transactions over 607,720 sessions, yielding an AOV of $25-50 and a conversion rate of 0.50-1.00%. In contrast, competitors like kiehls.com and fsastore.com significantly outperformed it, with revenues of $4,869,042 and $10,726,149, respectively. kiehls.com achieved 56,664 transactions across 1,135,657 sessions, resulting in an impressive conversion rate of 4.50-5.00% and an AOV of $75-100. Similarly, fsastore.com boasted 75,896 transactions and a conversion rate matching kiehls.com. Even hsastore.com, with a revenue of $4,187,015, surpassed neutrogena.com in both transactions and conversion rate, which stood at 3.50-4.00%. Overall, neutrogena.com lags behind these competitors in key performance metrics, indicating the need for strategic enhancements to improve its market position.

hsastore.com screenshot
#1 hsastore.com
4.2M
Revenue
671K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
kiehls.com screenshot
#2 kiehls.com
4.9M
Revenue
1.1M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
fsastore.com screenshot
#3 fsastore.com
10.7M
Revenue
1.6M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
landyschemist.com screenshot
#4 landyschemist.com
537.7K
Revenue
177.4K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
theinkeylist.com screenshot
#5 theinkeylist.com
693.1K
Revenue
569.3K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
neutrogena.com vs top market performers
neutrogena.com
top retailers
conversion rate vs average order value for neutrogena.com and its competitors
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Revenue share by device at neutrogena.com

In May large majority of sales on neutrogena.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on neutrogena.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries neutrogena.com operates in

neutrogena.com is tracked across 6 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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neutrogena.com channels

Identify top traffic channels that drive growth for neutrogena.comand discover how performance of traffic channels has changed over time.

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neutrogena.com Google Ads spend

Evaluate neutrogena.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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neutrogena.com devices

Review neutrogena.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neutrogena.com top markets

Explore neutrogena.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neutrogena.com country & global rank

Assess the ranking of neutrogena.com among other retailers within its primary country and worldwide.

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