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Dec 2025
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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401.1K
Revenue
Dec 25
64.3K
Sessions
Dec 25
4.0-4.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $931.8K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$931.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 223%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In December 2025, missguided.co.uk generated $401,100 in online sales, significantly outperforming the FASHION AND APPAREL median of $92,600, while maintaining a strong conversion rate of 4.00-4.50%, exceeding the industry average of 3.17%. With an average order value (AOV) ranging from $125-150, it falls below the sector's high of $389. The site recorded 64,292 sessions, above the median of 39,789 but dwarfed by the 304,519,814 sessions of the leading store, shein.com. Overall, missguided.co.uk demonstrates robust performance metrics in a competitive market, showcasing its appeal in the fashion and apparel sector.
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missguided.co.uk competitors

In December 2025, missguided.co.uk generated $401,100 in revenue from 2,744 transactions with a conversion rate of 4.00-4.50%. Comparing it to its competitors, nastygal.com had the highest revenue of $575,985 from 6,933 transactions with a conversion rate of 1.00-1.50%, while ohpolly.com stood out with $10,020,491 in revenue from 85,607 transactions and a conversion rate of 2.00-2.50%. missguided.co.uk had a higher average order value (AOV) range of $125-150 compared to its competitors. prettylittlething.com and misspap.com had lower revenues than missguided.co.uk, but their conversion rates were in a similar range. Overall, missguided.co.uk had a solid performance in terms of revenue, transactions, and conversion rate in comparison to its competitors in the online fashion retail industry.

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142.3M
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Sessions
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Conv. rate
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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
top retailers
conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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