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May 2025
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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44.2K
Revenue
7.8K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk's revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 39%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In May 2025, missguided.co.uk in the FASHION AND APPAREL industry had a revenue of $44,234, conversion rate of 3.50-4.00%, AOV of $150-175, and 7,792 sessions. Comparatively, the median revenue in the industry is $81,783, the highest revenue is $731,622,726 from shein.com, the highest conversion rate is 3.09%, the lowest conversion rate is 0.67%, the highest AOV is $415, the lowest AOV is $82, the highest sessions are 224,142,058 from shein.com, and the median sessions are 33,223.
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missguided.co.uk competitors

In May 2025, missguided.co.uk lags behind its competitors in terms of revenue, with only £44,234 compared to nastygal.com's £1,216,702, na-kd.com's £7,074,951, prettylittlething.com's £8,497,259, ohpolly.com's £7,817,781, and misspap.com's £106,864. Similarly, missguided.co.uk falls short in the number of transactions, with only 290 compared to prettylittlething.com's 147,584 and na-kd.com's 58,107. Despite having a higher average order value (AOV) ranging from £150-£175, missguided.co.uk's conversion rate of 3.50-4.00% is lower than na-kd.com's 1.50-2.00% and misspap.com's 2.00-2.50%. In terms of website traffic, missguided.co.uk also trails behind its competitors with only 7,792 sessions, while prettylittlething.com has 6,024,625 sessions and na-kd.com has 2,971,760 sessions. Overall, missguided.co.uk faces stiff competition from more successful online fashion retailers.

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missguided.co.uk vs top market performers
missguided.co.uk
top retailers
conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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