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Jul 2026
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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321.3K
Revenue
Jul 26
67.3K
Sessions
Jul 26
3.0-3.5%
Conv. rate
Jul 26
$125-150
AOV
Jul 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced decline of 6.5%, compared to the preceding three months.

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missguided.co.uk revenue decline for last six months
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OVERVIEW
missguided.co.uk's conversion rate is 3.00-3.50%, falling within the typical range of 0.66% to 3.1% for fashion and apparel stores. In July 2026, it generated $321,000 in revenue from online sales, significantly higher than the $71,300 seen at a typical fashion and apparel store. Its average order value (AOV) is $125-150, which is also within the typical range of $84 to $403. Additionally, missguided.co.uk had 67,300 sessions, far exceeding the typical 28,400 sessions for a fashion and apparel store.
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missguided.co.uk competitors

The competitive set includes missguided.co.uk, nastygal.com, misspap.com, ohpolly.com, prettylittlething.com, and na-kd.com. In July 2026, missguided.co.uk generated $321,000 in revenue from 2,336 transactions across 67,300 sessions, achieving a conversion rate of 3.00-3.50%. In contrast, prettylittlething.com led with $10.7 million in revenue, outpacing missguided.co.uk by $10.4 million, and had 158,000 more transactions. Additionally, prettylittlething.com received 5.6 million more sessions than missguided.co.uk, which ranked last in this metric. Competitors like ohpolly.com and na-kd.com also surpassed missguided.co.uk in revenue, transactions, and sessions, highlighting the latter's need for growth in a competitive landscape.

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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
top retailers
conversion rate vs average order value for missguided.co.uk and its competitors
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Industries missguided.co.uk operates in

missguided.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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