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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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267.8K
Revenue
Jun 26
51.3K
Sessions
Jun 26
3.5-4.0%
Conv. rate
Jun 26
$125-150
AOV
Jun 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 43%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In June 2026, missguided.co.uk generated online sales revenue of $267,817, significantly exceeding the FASHION AND APPAREL median of $72,361, although far below the category leader, shein.com, at $810 million; its conversion rate ranged from 3.50% to 4.00%, surpassing the sector average of 3.17%, while the average order value (AOV) fell between $125 and $150, below the high of $404; with 51,253 sessions, missguided.co.uk also outperformed the median of 28,254 but remained distant from shein.com’s astonishing 281 million sessions, reflecting strong market presence yet challenges in reaching the top tier.
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missguided.co.uk competitors

In June 2026, missguided.co.uk reported revenue of $267,817 with 1,947 transactions across 51,253 sessions, yielding a conversion rate of 3.50-4.00%. In comparison, nastygal.com outperformed missguided.co.uk significantly, generating $848,200 from 9,302 transactions, despite a lower conversion rate of 1.00-1.50%. ohpolly.com led the competition with an impressive revenue of $8,858,076 and 71,867 transactions, achieving a conversion rate of 1.50-2.00%. Meanwhile, prettylittlething.com also excelled with $7,850,029 in revenue from 153,248 transactions, but with a conversion rate of 2.50-3.00%. misspap.com, with $89,894 in revenue and 1,263 transactions, struggled compared to its rivals, boasting a conversion rate of 2.00-2.50%. Lastly, na-kd.com reported $6,792,816 in revenue and a similar conversion rate to ohpolly.com. Overall, while missguided.co.uk performs decently, it falls behind the major players in the competitive landscape.

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93.9M
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Sessions
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Conv. rate
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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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Industries missguided.co.uk operates in

missguided.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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