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May 2026
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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657.1K
Revenue
May 26
83.9K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$200-225
AOV
May 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 42%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In May 2026, missguided.co.uk generated $657,059 in online sales, significantly surpassing the FASHION AND APPAREL median of $74,720, while maintaining a conversion rate of 3.50-4.00%, above the sector's average of 3.18%. The site's average order value (AOV) ranged from $200 to $225, higher than the industry low of $80, although still below the high of $405. With 83,870 sessions, missguided.co.uk performed well compared to the median of 29,212, though it lagged behind the leading online store, shein.com, which recorded an astonishing 309,473,559 sessions.
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missguided.co.uk competitors

In May 2026, missguided.co.uk generated $657,059 in revenue from 3,166 transactions across 83,870 sessions, achieving an AOV of $200-225 and a conversion rate of 3.50-4.00%. In comparison, nastygal.com outperformed missguided.co.uk with $761,557 in revenue and 8,343 transactions, but had a significantly lower AOV of $75-100 and a conversion rate of 1.00-1.50%. Conversely, misspap.com struggled with only $67,843 in revenue from 1,015 transactions, with an AOV of $50-75 and a conversion rate of 2.00-2.50%. Dominating the market, ohpolly.com reported an impressive $11,469,951 in revenue from 96,237 transactions, despite a lower AOV of $100-125 and a conversion rate of 1.50-2.00%. Similarly, prettylittlething.com and na-kd.com showed substantial revenues of $7,177,685 and $6,762,046 respectively, with lower AOVs but higher transaction volumes.

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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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Industries missguided.co.uk operates in

missguided.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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