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Apr 2026
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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361.2K
Revenue
Apr 26
86.2K
Sessions
Apr 26
3.5-4.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 7.5%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In April 2026, missguided.co.uk achieved online sales revenue of $361,204, significantly exceeding the FASHION AND APPAREL median of $78,791, while boasting a conversion rate of 3.50-4.00%, higher than the industry average of 3.05%. Its average order value (AOV) ranged between $100-125, compared to the sector's high of $389. With 86,204 sessions, missguided.co.uk outperformed the median of 35,276 sessions in its category, yet remained far behind the leading store, shein.com, which recorded 281,585,790 sessions. Overall, these metrics demonstrate missguided.co.uk's competitive positioning in the FASHION AND APPAREL industry.
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missguided.co.uk competitors

In April 2026, missguided.co.uk generated a revenue of $361,204 from 3,285 transactions, with an average order value (AOV) between $100 and $125 and a conversion rate of 3.50-4.00%. Comparatively, ohpolly.com dominated with an impressive revenue of $9,129,449 and a staggering 81,299 transactions from 6,081,800 sessions. Its AOV matches missguided.co.uk at $100-125 but suffers from a lower conversion rate of 1.00-1.50%. Meanwhile, prettylittlething.com, with $4,491,353 in revenue and 90,929 transactions, reported a conversion rate of 1.50-2.00% and a lower AOV of $25-50. nastygal.com also surpassed missguided.co.uk, earning $816,177 from 9,360 transactions but with a significantly lower conversion rate of 1.50-2.00% and an AOV of $75-100. In contrast, misspap.com lagged far behind with only $33,823 in revenue. Overall, missguided.co.uk's performance highlights a competitive edge in conversion rates amidst its higher AOV compared to its peers.

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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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