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Sep 2025
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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55.1K
Revenue
Sep 25
11.8K
Sessions
Sep 25
4.0-4.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $931.8K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$931.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 7.5%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In September 2025, missguided.co.uk generated $55,147 in online sales, below the FASHION AND APPAREL median of $74,931, with sessions totaling 11,844 compared to the median of 34,221. Their conversion rate of 4.00-4.50% is above the industry average of 3.2%, while the average order value (AOV) ranges from $100-125, falling short of the high AOV benchmark of $382. Dominating the category, shein.com reported a staggering revenue of $819,580,923 and 297,137,690 sessions, underscoring the competitive landscape of the online fashion industry.
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missguided.co.uk competitors

In September 2025, missguided.co.uk reported a revenue of £55,147 with 479 transactions and 11,844 sessions, resulting in an average order value (AOV) of £100-125 and a conversion rate of 4.00-4.50%. In comparison, nastygal.com generated significantly higher revenue of £546,400 with 7,025 transactions and 418,171 sessions, although their AOV was slightly lower at £75-100 and conversion rate at 1.50-2.00%. ohpolly.com stood out with the highest revenue of £7,973,431, 69,737 transactions, and 3,989,916 sessions, also sharing a similar AOV and conversion rate range to missguided.co.uk. Other competitors such as misspap.com, prettylittlething.com, and na-kd.com all showcased varying levels of revenue, transactions, sessions, AOV, and conversion rates, indicating a diverse landscape in the online fashion industry.

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Sessions
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AOV
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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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