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Aug 2026
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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250.8K
Revenue
Aug 26
52.1K
Sessions
Aug 26
3.5-4.0%
Conv. rate
Aug 26
$125-150
AOV
Aug 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced decline of 50%, compared to the preceding three months.

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missguided.co.uk revenue decline for last six months
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OVERVIEW
In August 2026, missguided.co.uk achieved a conversion rate of 3.00-3.50%, within the typical range for fashion and apparel stores. Its average order value (AOV) was $125-150, also within the category's typical range. The website generated revenue of $251,000, significantly exceeding the monthly average of a typical fashion and apparel store, which is $87,900. Additionally, missguided.co.uk attracted 52,100 sessions, surpassing the typical fashion and apparel store's 37,200 sessions, but remains far from the traffic of the category leader, shein.com, at 279.5 million sessions.
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missguided.co.uk competitors

The competitive set includes missguided.co.uk, nastygal.com, misspap.com, ohpolly.com, prettylittlething.com, and na-kd.com. In August 2026, missguided.co.uk generated a revenue of $251,000 from 1,823 transactions across 52,100 sessions, resulting in an AOV of $125-150 and a conversion rate of 3.00-3.50%. In comparison, nastygal.com significantly outperforms missguided.co.uk with a revenue of $971,000 and 10,900 transactions from 782,000 sessions, though its AOV is lower at $75-100 and conversion rate ranges from 1.00-1.50%. Meanwhile, ohpolly.com leads with a remarkable revenue of $7.4 million and 57,700 transactions. Overall, missguided.co.uk ranks fifth in revenue, transactions, and sessions among its competitors.

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98.8M
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Sessions
1.0-1.5%
Conv. rate
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AOV
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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
top retailers
conversion rate vs average order value for missguided.co.uk and its competitors
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Industries missguided.co.uk operates in

missguided.co.uk is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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