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Nov 2025
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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67.4K
Revenue
Nov 25
11.9K
Sessions
Nov 25
4.0-4.5%
Conv. rate
Nov 25
$125-150
AOV
Nov 25
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $931.8K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$931.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced decline of 16%, compared to the preceding three months.

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missguided.co.uk revenue decline for last six months
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OVERVIEW
In November 2025, missguided.co.uk generated $67,380 in online sales, falling short of the FASHION AND APPAREL median of $93,064, with a conversion rate between 4.00-4.50%, surpassing the category average of 3.37%. The Average Order Value (AOV) ranged from $125-150, significantly lower than the high of $375 in the sector. With 11,940 sessions, missguided.co.uk faced substantial competition, as the leading store, shein.com, recorded a staggering 342,497,064 sessions. Overall, while missguided.co.uk displayed a robust conversion rate, its revenue and session figures indicate areas for improvement in comparison to industry benchmarks.
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missguided.co.uk competitors

In November 2025, missguided.co.uk generated $67,380 in revenue from 515 transactions with 11,940 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. Compared to its competitors, missguided.co.uk lags behind in revenue, transactions, and sessions. nastygal.com outperformed with $635,539 in revenue from 7,580 transactions and 450,224 sessions, with an AOV of $75-100 and a conversion rate of 1.50-2.00%. On the other hand, ohpolly.com led the pack with $11,499,556 in revenue from 95,859 transactions and 4,066,758 sessions, boasting an AOV of $100-125 and a conversion rate of 2.00-2.50%. prettylittlething.com and na-kd.com also surpassed missguided.co.uk in revenue, transactions, and sessions, showcasing a more competitive position in the online fashion market.

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159.3M
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Sessions
1.5-2.0%
Conv. rate
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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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