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Mar 2026
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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339.8K
Revenue
Mar 26
85K
Sessions
Mar 26
3.5-4.0%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 116%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In March 2026, missguided.co.uk generated $339,804 in online sales, significantly surpassing the FASHION AND APPAREL median of $83,040. With a conversion rate between 3.50-4.00%, it outperforms the median of 3.14%. The average order value (AOV) ranged from $100-125, which is above the sector's low of $73 but below the high of $377. The site recorded 84,964 sessions, well above the median of 36,457 but dwarfed by the industry leader shein.com, which boasts over 298 million sessions. Overall, missguided.co.uk shows strong performance metrics in a competitive market.
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missguided.co.uk competitors

In March 2026, missguided.co.uk reported revenue of $339,804 from 3,227 transactions and 84,964 sessions, with an average order value (AOV) ranging from $100 to $125 and a conversion rate of 3.50-4.00%. When comparing these metrics to its competitors, missguided.co.uk falls behind in terms of revenue, transactions, and sessions. nastygal.com leads the pack with revenue of $901,589, 10,359 transactions, and 524,508 sessions. ohpolly.com also outperforms missguided.co.uk significantly with revenue of $9,346,163, 83,452 transactions, and 5,480,767 sessions. While missguided.co.uk does have a higher conversion rate than most competitors, it lags behind in overall revenue generation and customer engagement. This indicates a potential need for missguided.co.uk to revisit its marketing and sales strategies to remain competitive in the fast-paced online retail industry.

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93.8M
Revenue
60M
Sessions
1.0-1.5%
Conv. rate
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AOV
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TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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