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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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472.4K
Revenue
Jan 26
83.9K
Sessions
Jan 26
4.0-4.5%
Conv. rate
Jan 26
$125-150
AOV
Jan 26
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $907K in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$907K
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced growth of 516%, compared to the preceding three months.

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missguided.co.uk revenue growth for last six months
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OVERVIEW
In January 2026, missguided.co.uk, a lifestyle and fashion apparel retailer, achieved impressive online sales revenue of $472,401, significantly surpassing the industry median of $91,806, though still far from the leading store shein.com, which garnered $809,875,018. With a conversion rate of 4.00-4.50%, missguided outperformed the high end of the industry average of 3.1%. The average order value (AOV) ranged between $125-150, below the industry high of $390, while attracting 83,941 sessions, notably higher than the median of 38,909, illustrating a strong performance within a competitive market.
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missguided.co.uk competitors

In January 2026, missguided.co.uk reported a revenue of $472,401 with 3,561 transactions and 83,941 sessions, resulting in an average order value (AOV) of $125-150 and a conversion rate of 4.00-4.50%. Compared to its competitors, Missguided falls behind in terms of revenue. nastygal.com outperformed Missguided with a revenue of $709,280, 8,091 transactions, and 474,013 sessions, albeit with a lower AOV of $75-100 and a conversion rate of 1.50-2.00%. However, Missguided outshines misspap.com, ohpolly.com, prettylittlething.com, and na-kd.com in terms of conversion rate. Despite not leading in revenue, Missguided's higher conversion rate suggests that the website is more successful in turning its sessions into transactions compared to its competitors.

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missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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