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Oct 2025
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Home/Insights/Retailers/missguided.co.uk
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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52.2K
Revenue
Oct 25
10.8K
Sessions
Oct 25
4.0-4.5%
Conv. rate
Oct 25
$100-125
AOV
Oct 25
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Missguided.co.uk is an online retail platform catering to the fashion needs of women with a wide range of trendy clothing items. The website conveniently offers a variety of dresses, tops, bottoms, outerwear, and accessories, providing customers with options to stay fashion-forward.

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missguided.co.uk Annual Revenue and Growth

missguided.co.uk's annual sales on its online store amounted to $931.8K in 2024, down 50%+ from the previous year. For 2025, revenue is expected to decline by 50%+. The trend is expected to moderate.

Annual Revenue (GMV)2024
$931.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
missguided.co.uk revenue by year

missguided.co.uk's monthly revenueOVER TIME
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Over the past three months, missguided.co.uk revenue has experienced decline of 26%, compared to the preceding three months.

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missguided.co.uk revenue decline for last six months
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OVERVIEW
In October 2025, missguided.co.uk generated $52,180 in online sales, falling short of the FASHION AND APPAREL median revenue of $80,524, with its conversion rate between 4.00-4.50%, surpassing the industry average of 3.36%. The average order value (AOV) ranged from $100 to $125, lower than the sector's high of $378. With 10,846 sessions, missguided.co.uk significantly lagged behind the leading site shein.com, which had 321,650,758 sessions, while the median for the industry was 33,163. Overall, these metrics highlight missguided's need for growth amidst a competitive market landscape.
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missguided.co.uk competitors

In October 2025, missguided.co.uk generated a revenue of £52,180 from 10,846 sessions, with an average order value (AOV) ranging from £100-125 and a conversion rate of 4.00-4.50%. Compared to its competitors, Missguided falls behind in terms of revenue, transactions, and sessions. nastygal.com outperformed with a revenue of £611,206 from 416,797 sessions, although its conversion rate was lower at 1.50-2.00%. ohpolly.com stood out with the highest revenue of £8,814,957 from 3,222,173 sessions, having a similar AOV range and conversion rate as Missguided. prettylittlething.com and na-kd.com also surpassed Missguided in revenue and sessions, showcasing varying AOV and conversion rates. Overall, missguided.co.uk lags behind its competitors in revenue and sessions but remains competitive in terms of AOV and conversion rate.

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Sessions
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Conv. rate
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AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
missguided.co.uk vs top market performers
missguided.co.uk
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conversion rate vs average order value for missguided.co.uk and its competitors
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missguided.co.uk channels

Identify top traffic channels that drive growth for missguided.co.ukand discover how performance of traffic channels has changed over time.

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missguided.co.uk Google Ads spend

Evaluate missguided.co.uk's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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missguided.co.uk devices

Review missguided.co.uk's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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missguided.co.uk top markets

Explore missguided.co.uk's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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missguided.co.uk country & global rank

Assess the ranking of missguided.co.uk among other retailers within its primary country and worldwide.

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