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Dec 2025
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Home/Insights/Retailers/stories.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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14.2M
Revenue
Dec 25
5.2M
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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Stories.com is a website that offers a range of clothing and accessories for women and men from renowned fashion brands. The online platform allows customers to explore and purchase a curated selection of apparel, shoes, bags, and jewelry. Additionally, the website provides guidelines for care and maintenance of their products.

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stories.com Annual Revenue and Growth

stories.com's annual sales on its online store amounted to $189.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$189.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stories.com revenue by year

stories.com's monthly revenueOVER TIME
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Over the past three months, stories.com revenue has experienced growth of 36%, compared to the preceding three months.

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stories.com revenue growth for last six months
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OVERVIEW
In December 2025, stories.com generated $14,162,208 in online sales, significantly above the FASHION AND APPAREL median of $92,600, while its conversion rate ranged from 2.00% to 2.50%, slightly below the category high of 3.17%. With an average order value (AOV) of $125-$150, stories.com also fell short of the industry high of $389, yet remained above the low of $75. The website attracted 5,164,436 sessions, substantially exceeding the median of 39,789 but trailing far behind the top player, shein.com, which boasted an impressive 304,519,814 sessions.
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stories.com competitors

When comparing stories.com to its competitors in December 2025, it is evident that stories.com falls in the middle range in terms of revenue. stories.com generated $14,162,208 in revenue from 106,270 transactions with 5,164,436 sessions, boasting an average order value (AOV) of $125-150 and a conversion rate of 2.00-2.50%. In contrast, arket.com outperformed stories.com with $18,363,321 in revenue, 115,859 transactions, and 4,929,652 sessions, along with an AOV of $150-175 and a similar conversion rate. On the lower end of the spectrum, monki.com and nastygal.com had significantly lower revenue and conversion rates compared to stories.com, while zara.com dominated with a staggering revenue of $208,466,333, 2,350,951 transactions, and 119,844,811 sessions, despite having a similar AOV and conversion rate as stories.com. Overall, stories.com holds its own against its competitors but has room for growth in revenue and sessions.

arket.com screenshot
#1 arket.com
18.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
na-kd.com screenshot
#2 na-kd.com
6.3M
Revenue
2.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
monki.com screenshot
#3 monki.com
25.7K
Revenue
34K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
cos.com screenshot
#4 cos.com
93.5M
Revenue
17.6M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
nastygal.com screenshot
#5 nastygal.com
576K
Revenue
527.3K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
stories.com vs top market performers
stories.com
top retailers
conversion rate vs average order value for stories.com and its competitors
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Revenue share by device at stories.com

In December large majority of sales on stories.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on stories.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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stories.com channels

Identify top traffic channels that drive growth for stories.comand discover how performance of traffic channels has changed over time.

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stories.com Google Ads spend

Evaluate stories.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stories.com devices

Review stories.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stories.com top markets

Explore stories.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stories.com country & global rank

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