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Oct 2025
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Home/Insights/Retailers/stories.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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13.9M
Revenue
Oct 25
4.7M
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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Stories.com is a website that offers a range of clothing and accessories for women and men from renowned fashion brands. The online platform allows customers to explore and purchase a curated selection of apparel, shoes, bags, and jewelry. Additionally, the website provides guidelines for care and maintenance of their products.

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stories.com Annual Revenue and Growth

stories.com's annual sales on its online store amounted to $189.7M in 2024, up 5-10% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$189.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
stories.com revenue by year

stories.com's monthly revenueOVER TIME
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Over the past three months, stories.com revenue has experienced decline of 8.2%, compared to the preceding three months.

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stories.com revenue decline for last six months
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OVERVIEW
In October 2025, stories.com generated online sales of $13,896,556, significantly surpassing the FASHION AND APPAREL median of $80,524, yet falling short of market leader shein.com's $977,396,912. The site achieved a conversion rate between 2.00-2.50%, which is competitive but below the industry's high of 3.36%. With an average order value (AOV) ranging from $125-150, stories.com remains above the sector's low of $74 but far from its high of $378. The site attracted 4,701,374 sessions, well above the median of 33,163 but markedly lower than shein.com's impressive 321,650,758 sessions.
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stories.com competitors

In October 2025, when comparing stories.com to its competitors, stories.com falls in the middle in terms of revenue with $13,896,556. Its number of transactions and sessions are also average at 107,446 and 4,701,374 respectively. However, stories.com boasts a higher average order value (AOV) of $125-150 compared to some competitors. For example, arket.com has a higher revenue of $17,360,503 but a slightly higher AOV of $150-175. On the lower end, monki.com only generated $28,463 in revenue with a lower AOV of $125-150. While nastygal.com has a similar AOV range to stories.com, their revenue is much lower at $611,206. zara.com is a standout competitor with significantly higher revenue of $176,164,971 and a massive number of transactions and sessions. Overall, stories.com is holding its own among its competitors but may need to focus on increasing revenue and transactions to stay competitive.

arket.com screenshot
#1 arket.com
17.4M
Revenue
4.9M
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
na-kd.com screenshot
#2 na-kd.com
7.1M
Revenue
2.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
monki.com screenshot
#3 monki.com
28.5K
Revenue
24.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
nastygal.com screenshot
#4 nastygal.com
611.2K
Revenue
416.8K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
zara.com screenshot
#5 zara.com
176.2M
Revenue
93.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
stories.com vs top market performers
stories.com
top retailers
conversion rate vs average order value for stories.com and its competitors
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Revenue share by device at stories.com

In October large majority of sales on stories.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on stories.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stories.com channels

Identify top traffic channels that drive growth for stories.comand discover how performance of traffic channels has changed over time.

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stories.com Google Ads spend

Evaluate stories.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stories.com devices

Review stories.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stories.com top markets

Explore stories.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stories.com country & global rank

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