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Jul 2025
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Home/Insights/Retailers/stories.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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12.6M
Revenue
4.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
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Stories.com is a website that offers a range of clothing and accessories for women and men from renowned fashion brands. The online platform allows customers to explore and purchase a curated selection of apparel, shoes, bags, and jewelry. Additionally, the website provides guidelines for care and maintenance of their products.

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stories.com's revenueOVER TIME
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Over the past three months, stories.com revenue has experienced growth of 15%, compared to the preceding three months.

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stories.com revenue growth for last six months
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OVERVIEW
In July 2025, stories.com, an online FASHION AND APPAREL store, generated $12,575,532 in revenue, with a median revenue of $82,875. The conversion rate ranged from 2.00-2.50%, compared to a very high of 2.96% and a low of 0.62% in the industry. The average order value (AOV) was between $125-150, while a very high AOV in the industry reached $402 and a very low was $82. The site had 4,242,751 sessions, significantly lower than shein.com's 294,721,604 sessions, with a median of 36,317 in the FASHION AND APPAREL category.
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stories.com competitors

In July 2025, stories.com outperformed most of its competitors in terms of revenue, with a total of $12,575,532. Its closest competitor, arket.com, generated $10,126,114 in revenue. However, stories.com had the highest number of transactions at 90,310, compared to arket.com's 59,496. In terms of sessions, stories.com also had the highest with 4,242,751, while zara.com had the most sessions at 94,483,225. The average order value (AOV) for stories.com ranged between $125-$150, which was similar to na-kd.com, but higher than monki.com and nastygal.com. stories.com also had a conversion rate of 2.00-2.50%, which was higher than most of its competitors, indicating a better ability to convert sessions into transactions. Overall, stories.com stood out among its competitors in various key metrics in July 2025.

arket.com screenshot
#1 arket.com
10.1M
Revenue
3.5M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
na-kd.com screenshot
#2 na-kd.com
7.3M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
monki.com screenshot
#3 monki.com
119.5K
Revenue
135.7K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
nastygal.com screenshot
#4 nastygal.com
821.6K
Revenue
660.8K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
zara.com screenshot
#5 zara.com
160.1M
Revenue
94.5M
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
stories.com vs top market performers
stories.com
top retailers
conversion rate vs average order value for stories.com and its competitors
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Revenue share by device at stories.com

In July large majority of sales on stories.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on stories.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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stories.com channels

Identify top traffic channels that drive growth for stories.comand discover how performance of traffic channels has changed over time.

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stories.com Google Ads spend

Evaluate stories.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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stories.com devices

Review stories.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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stories.com top markets

Explore stories.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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stories.com country & global rank

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