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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

stories.com

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15.7M

Revenue

4.3M

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

Main country of store: UNITED KINGDOM
Website category: FASHION AND APPAREL

Stories.com is a website that offers a range of clothing and accessories for women and men from renowned fashion brands. The online platform allows customers to explore and purchase a curated selection of apparel, shoes, bags, and jewelry. Additionally, the website provides guidelines for care and maintenance of their products.

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stories.com's revenueOVER TIME
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Over the past three months, stories.com revenue has experienced growth of 13%, compared to the preceding three months.

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stories.com revenue growth for last six months

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OVERVIEW

In May 2025, stories.com in the FASHION AND APPAREL industry had a revenue of $15,687,053, conversion rate of 2.50-3.00%, AOV of $125-150, and 4,253,924 sessions. The median revenue for the industry was $81,783, the largest online store was shein.com with $731,622,726, a very high conversion rate was 3.09%, a very low conversion rate was 0.67%, a very high AOV was $415, a very low AOV was $82, the median sessions were 33,223, and shein.com had the highest sessions at 224,142,058.

stories.com competitors

In May 2025, stories.com outperformed its competitors in terms of revenue, with a total of $15,687,053. Compared to similar_domain nastygal.com ($1,216,702) and monki.com ($396,322), stories.com demonstrated significant success in generating sales. In terms of transactions, stories.com had 111,628, while na-kd.com had 58,107 and zara.com had 2,293,629, indicating a strong customer base. Sessions on stories.com reached 4,253,924, surpassing those of nastygal.com (991,792) and monki.com (557,874). With an average order value (AOV) range of $125-150, stories.com falls in between the AOV ranges of its competitors, showing a balance between price and sales volume. Additionally, stories.com boasted a conversion rate of 2.50-3.00%, positioning itself ahead of na-kd.com and arket.com but slightly below zara.com in terms of converting sessions into transactions.

#1 arket.com

10.8M

Revenue

3.5M

Sessions

1.5-2.0%

Conv. rate

$150-175

AOV

#2 na-kd.com

7.1M

Revenue

Sessions

1.5-2.0%

Conv. rate

$100-125

AOV

#3 monki.com

396.3K

Revenue

557.9K

Sessions

0.5-1.0%

Conv. rate

$75-100

AOV

#4 nastygal.com

1.2M

Revenue

991.8K

Sessions

1.0-1.5%

Conv. rate

$75-100

AOV

#5 zara.com

210M

Revenue

93.7M

Sessions

2.0-2.5%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

prettylittlething.com

wolfandbadger.com

na-kd.com

karenmillen.com

TOP MARKET PERFORMERSby revenue

prettylittlething.com

wolfandbadger.com

na-kd.com

karenmillen.com

stories.com vs top market performers

stories.com

top retailers

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Revenue share by device at stories.com

In May large majority of sales on stories.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices.

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stories.com channels

Identify top traffic channels that drive growth for stories.comand discover how performance of traffic channels has changed over time.

stories.com Google Ads spend

Evaluate stories.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

stories.com devices

Review stories.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

stories.com top markets

Explore stories.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.