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Sep 2025
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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393.4K
Revenue
Sep 25
224.1K
Sessions
Sep 25
2.5-3.0%
Conv. rate
Sep 25
$50-75
AOV
Sep 25
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makeupstore.de's monthly revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced growth of 17%, compared to the preceding three months.

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makeupstore.de revenue growth for last six months
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OVERVIEW
In September 2025, makeupstore.de generated impressive online sales of $393,424, significantly surpassing the BEAUTY AND COSMETICS median of $40,540, yet still far behind the category leader, ulta.com. With a conversion rate of 2.50-3.00%, it remains competitive against the sector's high of 4.54%. The average order value (AOV) ranged between $50-75, lower than the top AOV of $203, while its 224,057 sessions outperformed the median of 18,928 but lagged dramatically behind sephora.com's 45,764,193 sessions, highlighting the potential for further growth and engagement in the thriving beauty industry.
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makeupstore.de competitors

In September 2025, makeupstore.de generated a revenue of 393,424 with 5,803 transactions and 224,057 sessions, boasting an AOV of 50-75 and a conversion rate of 2.50-3.00. Comparatively, notino.de outperformed with a revenue of 6,141,507, 58,229 transactions, and 1,497,910 sessions, with an AOV of 100-125 and a conversion rate of 3.50-4.00. ezebra.de followed makeupstore.de closely with a revenue of 277,057, 2,759 transactions, and 120,640 sessions, showing a higher AOV of 100-125 but a slightly lower conversion rate of 2.00-2.50. makeupstore.de fell behind lookfantastic.de, which had a revenue of 790,543, 8,552 transactions, and 333,128 sessions, sharing the same AOV range but a similar conversion rate of 2.50-3.00. sephora.de also surpassed makeupstore.de in revenue with 1,416,916, 13,522 transactions, and 1,307,351 sessions, despite having a lower conversion rate of 1.00-1.50.

notino.de screenshot
#1 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
277.1K
Revenue
120.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
parfimo.de screenshot
#3 parfimo.de
83K
Revenue
102.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
790.5K
Revenue
333.1K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sephora.de screenshot
#5 sephora.de
1.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In September large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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brands overtime comparison

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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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