GRIPS CUSTOMERS & RESEARCH PARTNERS
makeupstore.de Annual Revenue and Growth
makeupstore.de's annual sales on its online store amounted to $4.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
makeupstore.de's monthly revenueOVER TIME
Over the past three months, makeupstore.de revenue has experienced decline of 18%, compared to the preceding three months.
makeupstore.de competitors
In March 2026, makeupstore.de generated $407,012 in revenue from 6,487 transactions with 233,355 sessions, boasting an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. When compared to its competitors, makeupstore.de falls behind in revenue compared to notino.de, which earned $6,966,728 from 68,931 transactions and 2,011,258 sessions, with an AOV of $100-125 and a conversion rate of 3.00-3.50%. However, makeupstore.de outperforms ezebra.de and parfimo.de in terms of revenue, transactions, sessions, and AOV, but falls short in conversion rate. Additionally, makeupstore.de is on par with lookfantastic.de in terms of revenue, transactions, AOV, and conversion rate, while lagging behind sephora.de in revenue and transactions, but surpassing it in AOV and conversion rate.
Revenue share by device at makeupstore.de
In March large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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makeupstore.de channels
Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.
makeupstore.de Google Ads spend
Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
makeupstore.de devices
Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
