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May 2024
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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432K
Revenue
333.9K
Sessions
1.5-2.0%
Conversion rate
$50-75
Average order value
Online only revenue for makeupstore.de, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

makeupstore.de’s revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced decline of 4.2%, compared to the preceding three months.

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makeupstore.de revenue decline for last six months
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OVERVIEW
In May 2024, makeupstore.de in the BEAUTY AND COSMETICS industry generated a revenue of $431,996, with a conversion rate of 1.50-2.00% and an AOV of $50-75. The store had 333,912 sessions, significantly lower than the highest sessions of 48,729,894 from sephora.com, but above the median of 34,605 in the industry. Despite the lower revenue compared to ulta.com's $91,595,110, makeupstore.de's performance metrics indicate potential for growth and optimization in online sales and customer engagement.
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makeupstore.de competitors

makeupstore.de, with a revenue of €431,996 from 6,426 transactions and 333,912 sessions, boasts an average order value (AOV) of €50-75 and a conversion rate of 1.50-2.00%. In comparison, ezebra.de generated €366,872 revenue from 3,762 transactions and 132,238 sessions, with a higher AOV of €75-100 and a conversion rate of 2.50-3.00%. parfimo.de, with revenue of €397,039 from 7,265 transactions and 217,125 sessions, has a similar AOV to makeupstore.de but a higher conversion rate of 3.00-3.50%. notino.de is the clear leader with €8,265,470 revenue from 90,573 transactions and 2,508,965 sessions, boasting an AOV of €75-100 and a conversion rate of 3.50-4.00%. sephora.de and lookfantastic.de also outperform makeupstore.de in terms of revenue, transactions, and sessions, with higher AOV and conversion rates in their respective ranges.

#1 notino.de
8.3M
Revenue
2.5M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
#2 ezebra.de
366.9K
Revenue
132.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 parfimo.de
397K
Revenue
217.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
#4 lookfantastic.de
1.9M
Revenue
518.2K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
#5 sephora.de
2M
Revenue
1.1M
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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makeupstore.de brandsby revenue

makeupstore.de categoriesby revenue

1
Laser & IPL Hair Removal Devices
2
Hair Straighteners
3
Health & Beauty
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brands overtime comparison

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makeupstore.de channels

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makeupstore.de Google Ads spend

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makeupstore.de devices

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makeupstore.de top markets

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makeupstore.de country & global rank

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