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Jul 2025
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for makeupstore.demakeupstore.de

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339.8K
Revenue
193.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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makeupstore.de's revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced decline of 17%, compared to the preceding three months.

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makeupstore.de revenue decline for last six months
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OVERVIEW
In July 2025, makeupstore.de in the BEAUTY AND COSMETICS industry generated online sales revenue of $339,816, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The store recorded 193,630 sessions, while the highest sessions were seen at 41,064,568 from sephora.com, and the median sessions in the industry were 20,909. Compared to the industry median revenue of $48,182, makeupstore.de's performance stands out. The largest online store in the category was themancompany.com with revenue of $113,233,299, and a very high AOV of $211.
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makeupstore.de competitors

In July 2025, makeupstore.de generated a revenue of 339,816 with 4,717 transactions and 193,630 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50%. Comparing it to its competitors, notino.de stands out with a revenue of 6,105,392, 56,683 transactions, and 1,509,991 sessions, having the highest AOV of 100-125 and conversion rate of 3.50-4.00%. ezebra.de follows with 350,685 revenue, 3,557 transactions, and 158,118 sessions, along with a similar AOV range and conversion rate as makeupstore.de. parfimo.de lags behind with 127,200 revenue, 1,838 transactions, and 142,007 sessions, showing the lowest AOV and conversion rate among the group. lookfantastic.de and sephora.de fall in between, each having their strengths and weaknesses in different domains compared to makeupstore.de.

notino.de screenshot
#1 notino.de
6.1M
Revenue
1.5M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
350.7K
Revenue
158.1K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
parfimo.de screenshot
#3 parfimo.de
127.2K
Revenue
142K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
911.7K
Revenue
489.9K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
sephora.de screenshot
#5 sephora.de
1.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In July large majority of sales on makeupstore.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on makeupstore.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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