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Aug 2026
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for makeupstore.demakeupstore.de

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411.5K
Revenue
Aug 26
228.7K
Sessions
Aug 26
2.0-2.5%
Conv. rate
Aug 26
$75-100
AOV
Aug 26
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makeupstore.de Annual Revenue and Growth

makeupstore.de's annual sales on its online store amounted to $4.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
makeupstore.de revenue by year

makeupstore.de's monthly revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced growth of 16%, compared to the preceding three months.

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makeupstore.de revenue growth for last six months
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OVERVIEW
In August 2026, makeupstore.de attracted 229,000 sessions, significantly higher than a typical beauty and cosmetics store's 20,600 sessions. The site's online sales revenue reached $411,000, far exceeding the typical beauty and cosmetics store's $46,500 monthly revenue. With a conversion rate between 2.00-2.50%, makeupstore.de is well within the category's typical range of 1.08% to 4.58%. The average order value (AOV) stood at $75-100, which also falls within the typical beauty and cosmetics category range of $52 to $207. These metrics highlight makeupstore.de's strong performance within the competitive beauty and cosmetics market.
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makeupstore.de competitors

The competitive set includes notino.de, ezebra.de, parfimo.de, lookfantastic.de, and sephora.de, alongside makeupstore.de. In August 2026, makeupstore.de reported revenue of $411,000 from 5,255 transactions and 229,000 sessions, placing it fifth in revenue and fourth in transactions among its peers. In contrast, notino.de significantly leads with a revenue of $6.5 million and 63,400 transactions, showcasing its market dominance. Additionally, ezebra.de closely follows makeupstore.de with revenue of $434,000 from 3,703 transactions, while lookfantastic.de and sephora.de, each generating $1.3 million, outperform makeupstore.de in both revenue and transactions. In terms of sessions, notino.de again tops the list at 1.7 million, with makeupstore.de trailing behind at 229,000. Despite having an average order value (AOV) between $75 and $100, similar to ezebra.de, makeupstore.de's conversion rate of 2.00-2.50% aligns with that of ezebra.de, but is lower than competitors like notino.de and lookfantastic.de, both of which achieve higher conversion rates.

notino.de screenshot
#1 notino.de
6.5M
Revenue
1.7M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
434.3K
Revenue
171.3K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
parfimo.de screenshot
#3 parfimo.de
91.6K
Revenue
134.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
1.3M
Revenue
353.4K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
sephora.de screenshot
#5 sephora.de
1.3M
Revenue
1.1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In August large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries makeupstore.de operates in

makeupstore.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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