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Oct 2025
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for makeupstore.demakeupstore.de

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435.8K
Revenue
Oct 25
237.5K
Sessions
Oct 25
2.5-3.0%
Conv. rate
Oct 25
$50-75
AOV
Oct 25
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makeupstore.de's monthly revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced growth of 24%, compared to the preceding three months.

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makeupstore.de revenue growth for last six months
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OVERVIEW
In October 2025, makeupstore.de generated $435,772 in online sales, significantly surpassing the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 2.50-3.00%, slightly below the industry high of 4.65%. The store's average order value (AOV) ranged from $50-75, close to the lower end of the sector's AOV, which peaks at $202. With 237,528 sessions, makeupstore.de also outperformed the median of 18,156 but remains distant from industry leader Sephora’s 49,510,502 sessions, illustrating a solid but competitive position in the beauty market.
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makeupstore.de competitors

In October 2025, makeupstore.de generated a revenue of €435,772 from 6,484 transactions with 237,528 sessions, resulting in an average order value (AOV) of €50-75 and a conversion rate of 2.50-3.00%. Compared to its competitors, makeupstore.de falls behind in revenue and transactions. notino.de leads the pack with €6,631,039 in revenue from 62,257 transactions and 1,776,477 sessions, boasting an AOV of €100-125 and a conversion rate of 3.00-3.50%. Other competitors like lookfantastic.de and sephora.de also outperform makeupstore.de in terms of revenue and transactions, with similar AOV and higher conversion rates. While makeupstore.de may have a lower AOV, it can focus on improving its conversion rate to better compete with its rivals in the online makeup market.

notino.de screenshot
#1 notino.de
6.6M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
281.1K
Revenue
123.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
parfimo.de screenshot
#3 parfimo.de
87.6K
Revenue
101.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
951.2K
Revenue
333.2K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sephora.de screenshot
#5 sephora.de
1.7M
Revenue
1.6M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In October large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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