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May 2025
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for makeupstore.demakeupstore.de

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312.5K
Revenue
182.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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makeupstore.de's revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced decline of 6.3%, compared to the preceding three months.

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makeupstore.de revenue decline for last six months
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OVERVIEW
In May 2025, makeupstore.de in the BEAUTY AND COSMETICS industry had a revenue of $312,484, a conversion rate of 2.00-2.50%, and an AOV of $50-75. The highest revenue in the industry was from ulta.com at $96,002,620, with a conversion rate of 4.51% and AOV of $213. makeupstore.de had 182,938 sessions, while the highest was from sephora.com at 38,510,361 and the median was 19,997. These performance metrics indicate makeupstore.de's position within the industry and its online sales effectiveness.
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makeupstore.de competitors

In May 2025, makeupstore.de generated a revenue of 312,484 with 4,433 transactions and 182,938 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50. Compared to its competitors, makeupstore.de falls slightly behind in revenue when looking at ezebra.de which generated 401,574. However, makeupstore.de outperforms parfimo.de in revenue significantly. notino.de leads in revenue with 6,829,547, showcasing a much higher transaction and session volume as well as a higher AOV and conversion rate. sephora.de and lookfantastic.de also outperform makeupstore.de in revenue, transactions, and sessions. Despite facing tough competition from established brands, makeupstore.de holds its ground with a solid conversion rate in comparison to its competitors.

notino.de screenshot
#1 notino.de
6.8M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
401.6K
Revenue
159.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
parfimo.de screenshot
#3 parfimo.de
100K
Revenue
119.3K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
1.3M
Revenue
450.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
sephora.de screenshot
#5 sephora.de
1.4M
Revenue
1.3M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In May large majority of sales on makeupstore.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.

In May large majority of sales on makeupstore.de, 58% was finalized on desktop devices, with 42% of sales coming from mobile devices.
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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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