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Sep 2026
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for makeupstore.demakeupstore.de

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520.3K
Revenue
Sep 26
277.3K
Sessions
Sep 26
2.0-2.5%
Conv. rate
Sep 26
$75-100
AOV
Sep 26
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makeupstore.de Annual Revenue and Growth

makeupstore.de's annual sales on its online store amounted to $4.9M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$4.9M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
makeupstore.de revenue by year

makeupstore.de's monthly revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced growth of 3.7%, compared to the preceding three months.

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makeupstore.de revenue growth for last six months
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OVERVIEW
makeupstore.de recorded 277,000 sessions in September 2026, significantly exceeding the typical beauty and cosmetics store's 14,500 sessions. Its online sales revenue reached $520,000, far surpassing the typical beauty and cosmetics store's $35,500 monthly revenue. The site achieved a conversion rate of 2.00-2.50%, which falls within the typical beauty and cosmetics category range of 1.06% to 4.56%. Furthermore, makeupstore.de's average order value (AOV) was $75-100, aligning with the typical beauty and cosmetics category range of $50 to $214. Overall, these metrics illustrate a strong performance for makeupstore.de within the beauty and cosmetics category.
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makeupstore.de competitors

The competitive set includes makeupstore.de, notino.de, ezebra.de, parfimo.de, lookfantastic.de, and sephora.de. In September 2026, makeupstore.de generated $520,000 in revenue from 6,433 transactions across 277,000 sessions, with an average order value (AOV) between $75 and $100 and a conversion rate of 2.00-2.50%. Comparatively, notino.de outperforms makeupstore.de significantly with $7.4 million in revenue, 69,900 transactions, and 1.8 million sessions, establishing itself as the leader in all metrics. ezebra.de trails closely behind makeupstore.de with $345,000 in revenue and 3,276 transactions from 159,000 sessions, while parfimo.de and sephora.de also trail, recording $95,300 and $1.2 million in revenue, respectively. lookfantastic.de surpasses makeupstore.de with $1 million in revenue from 11,200 transactions and 382,000 sessions. Overall, makeupstore.de ranks 4th among its competitors in terms of revenue, transactions, and sessions, highlighting the competitive landscape it navigates.

notino.de screenshot
#1 notino.de
7.4M
Revenue
1.8M
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
345.4K
Revenue
158.7K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
parfimo.de screenshot
#3 parfimo.de
95.3K
Revenue
132.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
1M
Revenue
382.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
sephora.de screenshot
#5 sephora.de
1.2M
Revenue
1M
Sessions
1.0-1.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In September large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries makeupstore.de operates in

makeupstore.de is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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