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Nov 2025
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Home/Insights/Retailers/makeupstore.de
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for makeupstore.demakeupstore.de

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457.4K
Revenue
Nov 25
250.2K
Sessions
Nov 25
2.5-3.0%
Conv. rate
Nov 25
$50-75
AOV
Nov 25
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makeupstore.de's monthly revenueOVER TIME
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Over the past three months, makeupstore.de revenue has experienced growth of 15%, compared to the preceding three months.

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makeupstore.de revenue growth for last six months
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OVERVIEW
In November 2025, makeupstore.de achieved impressive performance metrics with online sales revenue of $457,431, significantly surpassing the BEAUTY AND COSMETICS median of $52,547. Its conversion rate ranged from 2.50% to 3.00%, higher than the low end of the industry but below the impressive 5.32% benchmark. The average order value (AOV) fell between $50 and $75, while sessions reached 250,204, vastly exceeding the industry median of 19,748 yet trailing behind leaders like sephora.com with 76,114,809 sessions. Despite competitive challenges, makeupstore.de's results demonstrate robust market positioning in the beauty sector.
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makeupstore.de competitors

In November 2025, makeupstore.de showed solid performance with a revenue of 457,431 and 6,755 transactions from 250,204 sessions, with an average order value (AOV) ranging from 50-75 and a conversion rate of 2.50-3.00. Comparing it to its competitors, notino.de stands out with a significantly higher revenue of 10,241,682 from 93,711 transactions and 2,743,494 sessions, boasting a higher AOV of 100-125 and a conversion rate of 3.00-3.50. Similarly, lookfantastic.de also performed well with a revenue of 1,634,590 from 16,931 transactions and 464,138 sessions, showcasing a higher AOV of 75-100 and a conversion rate of 3.50-4.00. While makeupstore.de holds its ground among competitors like ezebra.de, parfimo.de, and sephora.de, it could focus on increasing its conversion rate and average order value to further compete in the market.

notino.de screenshot
#1 notino.de
10.2M
Revenue
2.7M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
ezebra.de screenshot
#2 ezebra.de
261.9K
Revenue
114.9K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
parfimo.de screenshot
#3 parfimo.de
90.8K
Revenue
84.5K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
lookfantastic.de screenshot
#4 lookfantastic.de
1.6M
Revenue
464.1K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
sephora.de screenshot
#5 sephora.de
3.8M
Revenue
1.8M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
makeupstore.de vs top market performers
makeupstore.de
top retailers
conversion rate vs average order value for makeupstore.de and its competitors
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Revenue share by device at makeupstore.de

In November large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on makeupstore.de, 56% was finalized on desktop devices, with 44% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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makeupstore.de channels

Identify top traffic channels that drive growth for makeupstore.deand discover how performance of traffic channels has changed over time.

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makeupstore.de Google Ads spend

Evaluate makeupstore.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupstore.de devices

Review makeupstore.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupstore.de top markets

Explore makeupstore.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupstore.de country & global rank

Assess the ranking of makeupstore.de among other retailers within its primary country and worldwide.

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