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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for neonail.deneonail.de

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169.7K
Revenue
Sep 25
188.7K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Neonail.de is an online platform that sells various nail products and accessories. Their product range includes nail polishes, gel polishes, nail care tools, acrylic and gel kits, nail decorations, and beauty equipment. The website offers a wide selection of high-quality items for professional and at-home nail enthusiasts looking to indulge in the art of nail care and styling.

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neonail.de Annual Revenue and Growth

neonail.de's annual sales on its online store amounted to $3.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2024
$3.1M
Annual growth forecast2024/2025
0-5%
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eCommerce Revenue
neonail.de revenue by year

neonail.de's monthly revenueOVER TIME
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Over the past three months, neonail.de revenue has experienced decline of 12%, compared to the preceding three months.

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neonail.de revenue decline for last six months
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OVERVIEW
In September 2025, neonail.de achieved $169,678 in online sales, significantly outperforming the BEAUTY AND COSMETICS median of $40,540, yet falling short of ulta.com’s dominance with $93,223,020. Its conversion rate of 1.50-2.00% remains competitive, surpassing the low end of the industry but below the high benchmark of 4.54%. With an average order value (AOV) between $25-50, neonail.de's figures align closely with the lower spectrum of the industry, which boasts highs of $203. The site attracted 188,681 sessions, outperforming the median of 18,928, though still dwarfed by sephora.com's impressive 45,764,193 sessions.
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neonail.de competitors

In September 2025, neonail.de showed a revenue of 169,678 with 3,646 transactions and 188,681 sessions, boasting an average order value (AOV) of 25-50 and a conversion rate of 1.50-2.00. Comparing this data to its competitors, neonail.de falls behind in revenue compared to ezebra.de with 277,057 and makeupstore.de with 393,424. However, neonail.de outperforms 99nails.de, which only had a revenue of 970. In terms of sessions, neonail.de falls behind makeupstore.de and notino.co.uk, but performs better than neonail.pl and ezebra.de. The AOV of neonail.de is consistent with its competitors, but its conversion rate is lower than notino.co.uk, makeupstore.de, and ezebra.de. Overall, while neonail.de is competitive in some aspects, it can work on improving its revenue and conversion rate to better compete with top performers like makeupstore.de and notino.co.uk in the nail and beauty industry.

neonail.pl screenshot
#1 neonail.pl
147.4K
Revenue
291.1K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
ezebra.de screenshot
#2 ezebra.de
277.1K
Revenue
120.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
99nails.de screenshot
#3 99nails.de
970.5
Revenue
1.7K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
makeupstore.de screenshot
#4 makeupstore.de
393.4K
Revenue
224.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
5.4M
Revenue
1.6M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
neonail.de vs top market performers
neonail.de
top retailers
conversion rate vs average order value for neonail.de and its competitors
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Revenue share by device at neonail.de

In September large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In September large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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neonail.de channels

Identify top traffic channels that drive growth for neonail.deand discover how performance of traffic channels has changed over time.

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neonail.de Google Ads spend

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neonail.de devices

Review neonail.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neonail.de top markets

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neonail.de country & global rank

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