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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for neonail.deneonail.de

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207.3K
Revenue
189.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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Neonail.de is an online platform that sells various nail products and accessories. Their product range includes nail polishes, gel polishes, nail care tools, acrylic and gel kits, nail decorations, and beauty equipment. The website offers a wide selection of high-quality items for professional and at-home nail enthusiasts looking to indulge in the art of nail care and styling.

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neonail.de's revenueOVER TIME
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Over the past three months, neonail.de revenue has experienced decline of 15%, compared to the preceding three months.

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neonail.de revenue decline for last six months
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OVERVIEW
In May 2025, neonail.de, a BEAUTY AND COSMETICS website, generated $207,339 in online sales, with a conversion rate of 2.00-2.50% and an AOV of $50-75. Compared to the industry, neonail.de exceeded the median revenue of $46,882. However, it fell short of ulta.com, the largest online store in the category with $96,002,620 in revenue. With 189,062 sessions, neonail.de surpassed the median of 19,997 but was far behind sephora.com, which had 38,510,361 sessions. Overall, neonail.de showed strong performance metrics in the beauty and cosmetics industry for the month.
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neonail.de competitors

In May 2025, neonail.de has a revenue of €207,339 with 3,791 transactions and 189,062 sessions, resulting in an average order value (AOV) of €50-75 and a conversion rate of 2.00-2.50%. Compared to its competitors, neonail.de falls behind in terms of revenue and transactions but performs better in conversion rate. For example, notino.co.uk leads with a revenue of €5,515,153 and 72,552 transactions, makeupstore.de follows neonail.de closely with a revenue of €312,484 and 4,433 transactions. However, neonail.de surpasses the conversion rate of 99nails.de and neonail.pl. Overall, while neonail.de may not have the highest revenue or transaction numbers among its competitors, its conversion rate is a strong point that sets it apart in the market.

neonail.pl screenshot
#1 neonail.pl
147.2K
Revenue
296.8K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
ezebra.de screenshot
#2 ezebra.de
401.6K
Revenue
159.5K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
99nails.de screenshot
#3 99nails.de
8.2K
Revenue
17.9K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
makeupstore.de screenshot
#4 makeupstore.de
312.5K
Revenue
182.9K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
5.5M
Revenue
1.9M
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
neonail.de vs top market performers
neonail.de
top retailers
conversion rate vs average order value for neonail.de and its competitors
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Revenue share by device at neonail.de

In May large majority of sales on neonail.de, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.

In May large majority of sales on neonail.de, 57% was finalized on mobile devices, with 43% of sales coming from desktop devices.
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neonail.de channels

Identify top traffic channels that drive growth for neonail.deand discover how performance of traffic channels has changed over time.

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neonail.de Google Ads spend

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neonail.de devices

Review neonail.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neonail.de top markets

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neonail.de country & global rank

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