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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for neonail.deneonail.de

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153.4K
Revenue
May 26
135.3K
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
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Neonail.de is an online platform that sells various nail products and accessories. Their product range includes nail polishes, gel polishes, nail care tools, acrylic and gel kits, nail decorations, and beauty equipment. The website offers a wide selection of high-quality items for professional and at-home nail enthusiasts looking to indulge in the art of nail care and styling.

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neonail.de Annual Revenue and Growth

neonail.de's annual sales on its online store amounted to $3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
neonail.de revenue by year

neonail.de's monthly revenueOVER TIME
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Over the past three months, neonail.de revenue has experienced decline of 19%, compared to the preceding three months.

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neonail.de revenue decline for last six months
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OVERVIEW
In May 2026, neonail.de achieved impressive online sales revenue of $153,429, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, with a conversion rate between 2.00-2.50%, slightly below the high of 4.55% but above the low of 1.21%; its average order value (AOV) ranged from $50-75, aligning with the lower threshold of the industry, while attracting 135,302 sessions, markedly higher than the median of 16,416, yet far behind industry leader Sephora at 60,095,887 sessions.
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neonail.de competitors

In May 2026, neonail.pl generated $104,968 with 2,417 transactions from 224,997 sessions, reflecting a conversion rate of 1.00-1.50% and an average order value (AOV) of $25-50. In contrast, ezebra.de outperformed neonail.de significantly, achieving $387,409 in revenue with a similar transaction count of 3,374 from 151,621 sessions, maintaining a conversion rate of 2.00-2.50% and an AOV of $100-125. Another competitor, makeupstore.de, generated $427,188, leading in transactions at 5,737 across 256,455 sessions, while also matching neonail.de's conversion rate. However, the highest earner, notino.co.uk, amassed an impressive $4,073,659 from 50,515 transactions and 1,821,880 sessions, with a conversion rate of 2.50-3.00% and an AOV between $75-100. Comparatively, neonail.de's revenue was $153,429 from 2,994 transactions across 135,302 sessions, with a conversion rate of 2.00-2.50% and an AOV of $50-75.

neonail.pl screenshot
#1 neonail.pl
105K
Revenue
225K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
ezebra.de screenshot
#2 ezebra.de
387.4K
Revenue
151.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
99nails.de screenshot
#3 99nails.de
653.8
Revenue
1K
Sessions
2.5-3.0%
Conv. rate
$0-25
AOV
makeupstore.de screenshot
#4 makeupstore.de
427.2K
Revenue
256.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
4.1M
Revenue
1.8M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
neonail.de vs top market performers
neonail.de
top retailers
conversion rate vs average order value for neonail.de and its competitors
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Revenue share by device at neonail.de

In May large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In May large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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neonail.de channels

Identify top traffic channels that drive growth for neonail.deand discover how performance of traffic channels has changed over time.

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neonail.de Google Ads spend

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neonail.de devices

Review neonail.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neonail.de top markets

Explore neonail.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neonail.de country & global rank

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