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Oct 2025
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TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for neonail.deneonail.de

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141.1K
Revenue
Oct 25
155.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Neonail.de is an online platform that sells various nail products and accessories. Their product range includes nail polishes, gel polishes, nail care tools, acrylic and gel kits, nail decorations, and beauty equipment. The website offers a wide selection of high-quality items for professional and at-home nail enthusiasts looking to indulge in the art of nail care and styling.

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neonail.de Annual Revenue and Growth

neonail.de's annual sales on its online store amounted to $3.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$3.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
neonail.de revenue by year

neonail.de's monthly revenueOVER TIME
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Over the past three months, neonail.de revenue has experienced decline of 28%, compared to the preceding three months.

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neonail.de revenue decline for last six months
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OVERVIEW
In October 2025, neonail.de, operating in the BEAUTY AND COSMETICS sector, achieved impressive online sales revenue of $141,118, significantly surpassing the median of $41,294, while its conversion rate ranged from 1.50% to 2.00%, falling below the industry's high of 4.65%. With an average order value (AOV) between $25 and $50, neonail.de also lags behind the higher end of the market, where AOV can reach $202. The site attracted 155,119 sessions, well above the median of 18,156, though far behind industry leader sephora.com with 49,510,502 sessions, highlighting room for growth in traffic and conversion.
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neonail.de competitors

In October 2025, neonail.de had a revenue of €141,118 from 2,899 transactions and 155,119 sessions, with an average order value (AOV) between €25-50 and a conversion rate of 1.50-2.00%. Comparing it to its competitors, neonail.pl had a slightly lower revenue of €136,000 from 3,243 transactions and 277,717 sessions, with a conversion rate of 1.00-1.50%. ezebra.de outperformed neonail.de with a revenue of €281,133 from 2,818 transactions and 123,770 sessions, boasting a higher AOV range of €75-100 and a conversion rate of 2.00-2.50%. On the other hand, 99nails.de had significantly lower revenue at €2,902 from 97 transactions and 4,418 sessions, but had a similar AOV and conversion rate to neonail.de. makeupstore.de and notino.co.uk were both leaders in revenue, transactions, sessions, AOV, and conversion rate, indicating strong competition for neonail.de in the online beauty industry.

neonail.pl screenshot
#1 neonail.pl
136K
Revenue
277.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
ezebra.de screenshot
#2 ezebra.de
281.1K
Revenue
123.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
99nails.de screenshot
#3 99nails.de
2.9K
Revenue
4.4K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
makeupstore.de screenshot
#4 makeupstore.de
435.8K
Revenue
237.5K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#5 notino.co.uk
6.1M
Revenue
1.8M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
neonail.de vs top market performers
neonail.de
top retailers
conversion rate vs average order value for neonail.de and its competitors
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Revenue share by device at neonail.de

In October large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In October large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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neonail.de channels

Identify top traffic channels that drive growth for neonail.deand discover how performance of traffic channels has changed over time.

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neonail.de Google Ads spend

Evaluate neonail.de's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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neonail.de devices

Review neonail.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neonail.de top markets

Explore neonail.de's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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neonail.de country & global rank

Assess the ranking of neonail.de among other retailers within its primary country and worldwide.

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