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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for neonail.deneonail.de

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159.1K
Revenue
Jan 26
160.1K
Sessions
Jan 26
2.0-2.5%
Conv. rate
Jan 26
$25-50
AOV
Jan 26
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Neonail.de is an online platform that sells various nail products and accessories. Their product range includes nail polishes, gel polishes, nail care tools, acrylic and gel kits, nail decorations, and beauty equipment. The website offers a wide selection of high-quality items for professional and at-home nail enthusiasts looking to indulge in the art of nail care and styling.

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neonail.de Annual Revenue and Growth

neonail.de's annual sales on its online store amounted to $3M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
neonail.de revenue by year

neonail.de's monthly revenueOVER TIME
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Over the past three months, neonail.de revenue has experienced growth of 63%, compared to the preceding three months.

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neonail.de revenue growth for last six months
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OVERVIEW
In January 2026, neonail.de, operating in the BEAUTY AND COSMETICS sector, generated $159,108 in online sales, significantly outperforming the median revenue of $51,477. The site's conversion rate ranged from 2.00-2.50%, falling below the industry's high of 4.7%, while its average order value (AOV) stood between $25-50, below the sector's high of $194. With 160,114 sessions, neonail.de also exceeded the median of 22,631 sessions, although it remains distant from the leading competitor, ulta.com, which attracted 47,691,438 sessions and generated over $104 million in revenue.
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neonail.de competitors

In January 2026, neonail.de had a revenue of $159,108 with 3,401 transactions and 160,114 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, neonail.pl had a slightly lower revenue of $156,576 with 3,591 transactions and 291,261 sessions, but a lower conversion rate of 1.00-1.50%. ezebra.de had a significantly higher revenue of $458,652 with 4,404 transactions and 198,589 sessions, and a higher AOV of $100-125, while sharing the same conversion rate as neonail.de. makeupstore.de had a revenue of $372,460 with 5,764 transactions and 218,887 sessions, an AOV of $50-75, and a slightly higher conversion rate of 2.50-3.00%. Lastly, notino.co.uk outperformed all competitors with a revenue of $5,685,163, 74,270 transactions, 2,205,896 sessions, an AOV of $75-100, and the highest conversion rate of 3.00-3.50%.

neonail.pl screenshot
#1 neonail.pl
156.6K
Revenue
291.3K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
ezebra.de screenshot
#2 ezebra.de
458.7K
Revenue
198.6K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
makeupstore.de screenshot
#3 makeupstore.de
372.5K
Revenue
218.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
notino.co.uk screenshot
#4 notino.co.uk
5.7M
Revenue
2.2M
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
neonail.de vs top market performers
neonail.de
top retailers
conversion rate vs average order value for neonail.de and its competitors
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Revenue share by device at neonail.de

In January large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.

In January large majority of sales on neonail.de, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
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neonail.de channels

Identify top traffic channels that drive growth for neonail.deand discover how performance of traffic channels has changed over time.

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neonail.de Google Ads spend

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neonail.de devices

Review neonail.de's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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neonail.de top markets

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neonail.de country & global rank

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