Grips
May 2024
All countries
Home/Insights/Retailers/firstlite.com
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for firstlite.comfirstlite.com

Get firstlite.com updates
Book a demo
1.3M
Revenue
379.9K
Sessions
2.0-2.5%
Conversion rate
$150-175
Average order value
Online only revenue for firstlite.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.

firstlite.com’s revenueOVER TIME
View real-time data

Over the past three months, firstlite.com revenue has experienced decline of 30%, compared to the preceding three months.

View real-time data
firstlite.com revenue decline for last six months
Talk to a product specialist to get monthly figures and review YoY comparison
Book a demo
OVERVIEW
In May 2024, firstlite.com, in the SPORTS industry, had online sales revenue of $1,292,583, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $150-175. With 379,858 sessions, the website performed above the median of 45,277 sessions for the industry. The highest online store revenue was seen at garmin.com with $159,990,717, while the highest conversion rate and AOV were at 2.84% and $540 respectively. However, firstlite.com's performance metrics were commendable compared to the industry standards, positioning it well in the SPORTS category.
Read more

firstlite.com competitors

firstlite.com falls in the middle of its competitors in terms of revenue, with $1,292,583 in May 2024. kuiu.com leads the pack with $5,314,570, while fhfgear.com brings up the rear with $161,483. In terms of transactions, firstlite.com has 7,785, which is more than skregear.com (242) and Phelps Game Calls (487), but less than kuiu.com (24,173). firstlite.com's conversion rate of 2.00-2.50% is on par with kingscamo.com and Phelps Game Calls, but lower than kuiu.com (2.50-3.00%). When it comes to Average Order Value (AOV), firstlite.com's range of $150-175 is comparable to fhfgear.com, while kuiu.com boasts the highest AOV range of $200-225. Overall, firstlite.com is competitive in the outdoor gear market, but has room for growth in terms of revenue and transactions compared to its competitors.

#1 fhfgear.com
161.5K
Revenue
47.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#2 kuiu.com
5.3M
Revenue
931.7K
Sessions
2.5-3.0%
Conv. rate
$200-225
AOV
#3 phelpsgamecalls.com
61.8K
Revenue
23.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#4 skregear.com
127.4K
Revenue
23.8K
Sessions
1.0-1.5%
Conv. rate
$500-600
AOV
#5 kingscamo.com
282.8K
Revenue
91.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
firstlite.com vs top market performers
firstlite.com
top retailers
conversion rate vs average order value for firstlite.com and its competitors
Talk to a product specialist to see all the competitors
Book a demo

firstlite.com brandsby revenue

2
Logo for men's sawbuck brush pantMen's Sawbuck Brush Pant
Top retailers:phelpsgamecalls.com
3
Logo for corrugate foundry pantCorrugate Foundry Pant

firstlite.com categoriesby revenue

Review the entire assortment of this retailer and thousands of others in the Grips app
Book a demo
brands overtime comparison

Gain even more insights with the Grips app

firstlite.com channels

Identify top traffic channels that drive growth for firstlite.comand discover how performance of traffic channels has changed over time.

Book a demo

firstlite.com Google Ads spend

Evaluate firstlite.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Book a demo

firstlite.com devices

Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Book a demo

firstlite.com top markets

Explore firstlite.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Book a demo

firstlite.com country & global rank

Assess the ranking of firstlite.com among other retailers within its primary country and worldwide.

Book a demo
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard