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Sep 2024
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Home/Insights/Retailers/firstlite.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

Favicon for firstlite.comfirstlite.com

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1.3M
Revenue
276.4K
Sessions
2.5-3.0%
Conversion rate
$175-200
Average order value
Online only revenue for firstlite.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Firstlite.com is an online platform providing a range of outdoor clothing and gear. Customers can find products such as hunting apparel, base layers, outerwear, accessories, and equipment. The website offers a diverse selection of high-quality and specialized items to meet the needs of outdoor enthusiasts and sportsmen.

firstlite.com’s revenueOVER TIME
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Over the past three months, firstlite.com revenue has experienced growth of 36%, compared to the preceding three months.

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firstlite.com revenue growth for last six months
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OVERVIEW
In September 2024, firstlite.com in the SPORTS industry reported online sales revenue of $1,325,588, with a median revenue of $95,412. The conversion rate ranged from 2.50-3.00%, while a high conversion rate in the industry is 3.13% and a low is 0.71%. The average order value (AOV) was $175-200, compared to a high of $561 and a low of $78. The website had 276,386 sessions, with the highest being 44,386,968 for garmin.com and a median of 34,499 in the SPORTS industry.
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firstlite.com competitors

When comparing firstlite.com to its competitors in the outdoor gear industry based on the metrics provided for September 2024, firstlite.com falls in the middle in terms of revenue and transactions. With a revenue of $1,325,588 and 7,559 transactions, it outperforms skregear.com and phelpsgamecalls.com but lags behind kuiu.com and kingscamo.com. In terms of sessions, firstlite.com has 276,386 sessions, which is less than kuiu.com but more than fhfgear.com and phelpsgamecalls.com. The Average Order Value (AOV) for firstlite.com ranges from $175-$200, putting it on par with fhfgear.com but lower than kuiu.com. However, firstlite.com's conversion rate of 2.50-3.00% is consistent with fhfgear.com, but lower than kuiu.com and kingscamo.com, indicating potential areas for improvement in converting sessions into transactions.

#1 fhfgear.com
234.5K
Revenue
44.1K
Sessions
2.5-3.0%
Conv. rate
$175-200
AOV
#2 kuiu.com
10.1M
Revenue
1.2M
Sessions
3.0-3.5%
Conv. rate
$225-250
AOV
#3 phelpsgamecalls.com
36.9K
Revenue
16.2K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 skregear.com
224.6K
Revenue
45.9K
Sessions
0.5-1.0%
Conv. rate
$500-600
AOV
#5 kingscamo.com
485.5K
Revenue
71.2K
Sessions
6.0-6.5%
Conv. rate
$100-125
AOV
CLOSEST COMPETITORSby revenue
Favicon for kuiu.comkuiu.com
Favicon for firstlite.comfirstlite.com
$1.3M
Favicon for nemoequipment.comnemoequipment.com
Favicon for mackspw.commackspw.com
Favicon for kingscamo.comkingscamo.com
Favicon for blackovis.comblackovis.com
Favicon for stoneglacier.comstoneglacier.com
Favicon for minus33.comminus33.com
Favicon for duckcamp.comduckcamp.com
Favicon for fhfgear.comfhfgear.com
TOP MARKET PERFORMERSby revenue
1
Favicon for kuiu.comkuiu.com
$10.1M
2
Favicon for firstlite.comfirstlite.com
3
Favicon for nemoequipment.comnemoequipment.com
4
Favicon for mackspw.commackspw.com
5
Favicon for kingscamo.comkingscamo.com
6
Favicon for blackovis.comblackovis.com
7
Favicon for stoneglacier.comstoneglacier.com
8
Favicon for minus33.comminus33.com
9
Favicon for duckcamp.comduckcamp.com
10
Favicon for fhfgear.comfhfgear.com
firstlite.com vs top market performers
firstlite.com
top retailers
conversion rate vs average order value for firstlite.com and its competitors
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firstlite.com brandsby revenue

1
Logo for men's sawbuck brush pantMen's Sawbuck Brush Pant
2
Logo for meateaterMeateater
Top retailers:scheels.comapple.com
3
Logo for corrugate foundry pantCorrugate Foundry Pant
4
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Top retailers:fhfgear.com
5
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firstlite.com categoriesby revenue

1
Pants
Top retailers:levi.comgap.comlululemon.com
2
Coats & Jackets
Top retailers:zara.comgap.comjcrew.com
3
Shirts & Tops
Top retailers:hm.comuniqlo.comamazon.com
4
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Top retailers:hm.comriverisland.comgap.com
5
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Top retailers:freepeople.comhm.comtommy.com
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brands overtime comparison

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firstlite.com channels

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firstlite.com Google Ads spend

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firstlite.com devices

Review firstlite.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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firstlite.com top markets

Explore firstlite.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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firstlite.com country & global rank

Assess the ranking of firstlite.com among other retailers within its primary country and worldwide.

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