Mar 2024

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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

fairyloot.com

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1.1M

Revenue

504.6K

Sessions

2.5-3.0%

Conversion rate

$75-100

Average order value

Online only revenue for fairyloot.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Fairyloot.com is an online platform offering a range of fantasy-themed subscription boxes catered towards book enthusiasts. The website offers subscription plans that include monthly book selections, exclusive bookish items, and themed merchandise related to popular fantasy novels.

fairyloot.com’s revenueOVER TIME
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Over the past three months, fairyloot.com revenue has experienced growth of 2%, compared to the preceding three months.

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fairyloot.com revenue growth for last six months

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OVERVIEW

In March 2024, fairyloot.com in the BEAUTY AND COSMETICS industry had a revenue of $1,123,994, conversion rate of 2.50-3.00%, AOV of $75-100, and 504,636 sessions. Compared to the industry median revenue of $94,372, fairyloot.com performed well. However, the highest online store ulta.com had revenue of $120,940,083. In terms of conversion rate, fairyloot.com falls within the industry range, with a very high of 4.22% and a low of 1.54%. Similarly, the AOV of $75-100 is decent, with a high of $179 and a low of $45 in the industry. Sessions for fairyloot.com are higher than the median of 41,489 but significantly lower than the highest at 49,703,421 from sephora.com.

fairyloot.com competitors

When comparing fairyloot.com to its competitors in the book subscription box market, fairyloot.com falls in the middle in terms of revenue with $1,123,994. However, fairyloot.com leads in the number of transactions with 13,497, indicating a strong customer base. In terms of sessions, fairyloot.com has a decent amount with 504,636, showcasing good traffic to the site. The average order value (AOV) for fairyloot.com falls between $75-100, which is competitive within the industry. Additionally, fairyloot.com has a solid conversion rate of 2.50-3.00%, showing effective marketing and sales strategies. Comparing to competitors such as Book of the Month with the highest revenue of $2,359,686 and The Bookish Shop with the highest AOV of $225-250, fairyloot.com holds its own in the market with its unique offerings and strong customer engagement.

#1 onceuponabookclub.com

152.3K

Revenue

66.2K

Sessions

1.0-1.5%

Conv. rate

$150-175

AOV

#2 litjoycrate.com

203.8K

Revenue

152.4K

Sessions

1.5-2.0%

Conv. rate

$50-75

AOV

#3 thebookishshop.com

674.6K

Revenue

379.8K

Sessions

0.5-1.0%

Conv. rate

$225-250

AOV

#4 bookofthemonth.com

2.4M

Revenue

825.3K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

CLOSEST COMPETITORSby revenue

onceuponabookclub.com

TOP MARKET PERFORMERSby revenue

onceuponabookclub.com

fairyloot.com vs top market performers

fairyloot.com

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fairyloot.com brandsby revenue

Fairyloot Us

fairyloot.com categoriesby revenue

Office Supplies

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Tarot Cards

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fairyloot.com channels

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fairyloot.com Google Ads spend

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fairyloot.com devices

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fairyloot.com top markets

Explore fairyloot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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