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Oct 2025
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Home/Insights/Retailers/onceuponabookclub.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for onceuponabookclub.comonceuponabookclub.com

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83K
Revenue
Oct 25
46.9K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$150-175
AOV
Oct 25
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  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

OnceUponABookClub.com is a website that offers a subscription box service. They curate book boxes which include a carefully selected adult or young adult novel along with individually packaged gifts. The gifts are meant to be opened at specific pages, enhancing the reading experience with tangible items related to the story.

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onceuponabookclub.com Annual Revenue and Growth

onceuponabookclub.com's annual sales on its online store amounted to $1.7M in 2024, up 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$1.7M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
onceuponabookclub.com revenue by year

onceuponabookclub.com's monthly revenueOVER TIME
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Over the past three months, onceuponabookclub.com revenue has experienced decline of 6.8%, compared to the preceding three months.

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onceuponabookclub.com revenue decline for last six months
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OVERVIEW
In October 2025, onceuponabookclub.com generated $82,952 in revenue, falling short of the e-commerce industry's median of $93,795, with a conversion rate between 1.00-1.50%, below the high of 3.89% yet above the low of 0.74%. The average order value (AOV) ranged from $150-175, significantly less than the e-commerce high of $350 but above the low of $56. The site recorded 46,903 sessions, slightly exceeding the industry median of 39,049, yet significantly lower than michaels.com's impressive 32,351,606 sessions, highlighting a need for growth in engagement and sales performance.
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onceuponabookclub.com competitors

In October 2025, onceuponabookclub.com generated $82,952 in revenue from 507 transactions with 46,903 sessions, boasting an average order value (AOV) of $150-175 and a conversion rate of 1.00-1.50%. In comparison, fairyloot.com had a significantly higher revenue of $1,102,520 from 12,634 transactions and 596,442 sessions, with an AOV of $75-100 and a conversion rate of 2.00-2.50%. Similarly, bookofthemonth.com recorded $1,632,018 in revenue from 14,006 transactions and 932,507 sessions, with an AOV of $100-125 and a conversion rate of 1.00-1.50%. thebookishshop.com also performed well with $618,302 in revenue from 2,773 transactions and 120,653 sessions, offering an AOV of $200-225 and a conversion rate of 2.00-2.50%. However, litjoycrate.com and historybookclub.com had lower revenue, transactions, and sessions compared to onceuponabookclub.com and its other competitors.

fairyloot.com screenshot
#1 fairyloot.com
1.1M
Revenue
596.4K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
bookofthemonth.com screenshot
#2 bookofthemonth.com
1.6M
Revenue
932.5K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
thebookishshop.com screenshot
#3 thebookishshop.com
618.3K
Revenue
120.7K
Sessions
2.0-2.5%
Conv. rate
$200-225
AOV
litjoycrate.com screenshot
#4 litjoycrate.com
137.5K
Revenue
133.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
historybookclub.com screenshot
#5 historybookclub.com
6.4K
Revenue
1.7K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
onceuponabookclub.com vs top market performers
onceuponabookclub.com
top retailers
conversion rate vs average order value for onceuponabookclub.com and its competitors
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Revenue share by device at onceuponabookclub.com

In October large majority of sales on onceuponabookclub.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.

In October large majority of sales on onceuponabookclub.com, 58% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 42% of sales coming from desktop devices.
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onceuponabookclub.com channels

Identify top traffic channels that drive growth for onceuponabookclub.comand discover how performance of traffic channels has changed over time.

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onceuponabookclub.com Google Ads spend

Evaluate onceuponabookclub.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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onceuponabookclub.com devices

Review onceuponabookclub.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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onceuponabookclub.com top markets

Explore onceuponabookclub.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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onceuponabookclub.com country & global rank

Assess the ranking of onceuponabookclub.com among other retailers within its primary country and worldwide.

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