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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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144.6K
Revenue
141.5K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for esther.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

esther.com.au’s revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced decline of 22%, compared to the preceding three months.

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esther.com.au revenue decline for last six months
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OVERVIEW
esther.com.au's performance metrics for May 2024 include revenue of $144,629 (median in lifestyle/fashion/apparel is $121,484), conversion rate of 1.00-1.50% (high: 3.06%, low: 0.77%), AOV of $75-100 (high: $386, low: $75), and sessions at 141,511 (median: 44,812). The largest online store in the category is macys.com with revenue of $669,720,873 and the highest sessions come from shein.com at 197,636,423.
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esther.com.au competitors

When comparing esther.com.au to its competitors, we can see that Esther falls behind in terms of revenue, transactions, and sessions. esther.com.au has a revenue of $144,629 with 1,662 transactions and 141,511 sessions. In comparison, karenmillen.com leads the pack with a revenue of $9,799,728, 60,200 transactions, and 3,196,376 sessions. showpo.com and hellomolly.com also outperform Esther in revenue, transactions, and sessions. However, esther.com.au is on par with peppermayo.com in terms of average order value (AOV) at $75-100, while competitors like karenmillen.com and hellomolly.com have higher AOV of $150-175. Additionally, Esther's conversion rate of 1.00-1.50% is comparable to peppermayo.com and lower than others like showpo.com and hellomolly.com with conversion rates of 1.50-3.00%. Overall, esther.com.au has room for improvement in order to compete effectively with its peers.

#1 hellomolly.com
13.5M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#2 showpo.com
3.7M
Revenue
1.3M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
#3 billyj.com.au
3.1M
Revenue
731.7K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 peppermayo.com
1M
Revenue
693.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#5 karenmillen.com
9.8M
Revenue
3.2M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Top products on esther.com.auby revenue

#1 Iolana Dress - Black
$53.2
Price
$53.2K
Revenue
#2 Celie Dress - Beige
$49.5
Price
$36.8K
Revenue
#3 Polaris Coat - Print
$88.9
Price
$27.8K
Revenue
#4 Korbela Dress - Beige
$52.2
Price
Revenue
#5 Iolana Dress - Sage
$52.1
Price
Revenue
#6 Harvie Knit - Cappuccino
$43.6
Price
Revenue
#7 Daenerys Dress - Orange Print
$50.9
Price
Revenue
#8 Cearra Dress - Pink Floral
$67.2
Price
Revenue
#9 Celie Dress - Rust
$48.3
Price
Revenue
#10 Chesterfield Jumper - Grey
$50.8
Price
Revenue
#1 Iolana Dress - Black
$53.2
Price
$53.2K
Revenue
#2 Celie Dress - Beige
$49.5
Price
$36.8K
Revenue
#3 Polaris Coat - Print
$88.9
Price
$27.8K
Revenue
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esther.com.au brandsby revenue

1
Logo for esther the labelEsther The Label
2
Logo for red berryRed Berry

esther.com.au categoriesby revenue

1
Dresses
2
Apparel & Accessories
3
Health & Beauty
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brands overtime comparison

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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

Assess the ranking of esther.com.au among other retailers within its primary country and worldwide.

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