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Sep 2024
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Home/Insights/Retailers/esther.com.au
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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170.2K
Revenue
136.3K
Sessions
1.0-1.5%
Conversion rate
$75-100
Average order value
Online only revenue for esther.com.au, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Esther.com.au is an ecommerce platform offering a variety of trendy fashion items to customers. The website includes an extensive collection of clothing, accessories, and footwear for women. Users can explore a range of stylish options and make purchases directly through the site.

esther.com.au’s revenueOVER TIME
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Over the past three months, esther.com.au revenue has experienced growth of 6.9%, compared to the preceding three months.

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esther.com.au revenue growth for last six months
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OVERVIEW
esther.com.au, a FASHION AND APPAREL industry website, generated $170,222 in revenue for online sales in September 2024, with a conversion rate of 1.00-1.50% and an AOV of $75-100. The highest revenue in the industry was $621,844,493 from shein.com, with a conversion rate of 3.32% and an AOV of $399. esther.com.au had 136,293 sessions, while shein.com had 175,831,303 sessions, and the median sessions in the industry were 36,862. The lowest conversion rate was 0.81% and the lowest AOV was $79.
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esther.com.au competitors

esther.com.au, with a revenue of $170,222 from 1,764 transactions and 136,293 sessions, has a moderate Average Order Value (AOV) of $75-100 and a conversion rate of 1.00-1.50%. In comparison, karenmillen.com leads the pack with a significantly higher revenue of $6,231,631 from 39,829 transactions and 2,397,314 sessions, boasting an AOV of $150-175 and a conversion rate of 1.50-2.00%. showpo.com follows with $3,938,281 revenue from 25,053 transactions and 1,756,595 sessions, also with a higher AOV of $150-175 but a similar conversion rate of 1.00-1.50% as Esther. peppermayo.com and billyj.com.au fall in the mid-range revenue-wise, while hellomolly.com dominates with a staggering revenue of $29,511,470, a high AOV of $200-225, and a conversion rate matching the top competitors at 1.50-2.00%. Overall, esther.com.au is competitive but could work on increasing its AOV and conversion rate to match the top performers.

#1 hellomolly.com
29.5M
Revenue
7.4M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#2 showpo.com
3.9M
Revenue
1.8M
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
#3 billyj.com.au
5.4M
Revenue
1.4M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#4 peppermayo.com
3.2M
Revenue
1.8M
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
#5 karenmillen.com
6.2M
Revenue
2.4M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
esther.com.au vs top market performers
esther.com.au
top retailers
conversion rate vs average order value for esther.com.au and its competitors
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Top products on esther.com.auby revenue

#1 Polaris Coat - Print
$92.7
Price
$36.9K
Revenue
#2 Chesterfield Jumper - Grey
$52.5
Price
$32.3K
Revenue
#3 Iolana Dress - Black
$51.2
Price
$28.6K
Revenue
#4 Korbela Dress - Beige
$41.9
Price
Revenue
#5 Daenerys Dress - Orange Print
$53.9
Price
Revenue
#6 ULTIMATE SHORTS - TALL BODY
$86.5
Price
Revenue
#7 Hadi Knit - Red
$45.6
Price
Revenue
#8 Iolana Dress - Sage
$48.3
Price
Revenue
#9 Colline Cardigan - Multi
$57.4
Price
Revenue
#10 Korbela Dress - Sage
$39.3
Price
Revenue
#1 Polaris Coat - Print
$92.7
Price
$36.9K
Revenue
#2 Chesterfield Jumper - Grey
$52.5
Price
$32.3K
Revenue
#3 Iolana Dress - Black
$51.2
Price
$28.6K
Revenue
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esther.com.au brandsby revenue

1
Logo for esther the labelEsther The Label
2
Logo for red berryRed Berry

esther.com.au categoriesby revenue

2
Apparel & Accessories
3
Health & Beauty
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brands overtime comparison

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esther.com.au channels

Identify top traffic channels that drive growth for esther.com.auand discover how performance of traffic channels has changed over time.

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esther.com.au Google Ads spend

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esther.com.au devices

Review esther.com.au's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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esther.com.au top markets

Explore esther.com.au's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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esther.com.au country & global rank

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