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Sep 2025

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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

eltamd.com

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1.7M

Revenue

Sep 25

345.8K

Sessions

Sep 25

4.0-4.5%

Conv. rate

Sep 25

$100-125

AOV

Sep 25

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced decline of 30%, compared to the preceding three months.

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eltamd.com revenue decline for last six months

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OVERVIEW

In September 2025, eltamd.com achieved impressive performance metrics in the BEAUTY AND COSMETICS industry, generating $1,657,913 in online sales, far exceeding the median revenue of $40,540. With a conversion rate of 4.00-4.50%, it closely approaches the industry high of 4.54%. The average order value (AOV) ranged between $100-125, significantly above the low end of $47 but below the high of $203. eltamd.com attracted 345,811 sessions, notably higher than the industry median of 18,928 but far from the leader sephora.com, which garnered 45,764,193 sessions, illustrating a solid performance overall.

eltamd.com competitors

In September 2025, eltamd.com outperformed its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. With a revenue of $1,657,913 from 14,329 transactions and 345,811 sessions, eltamd.com had a higher AOV of $100-$125 and a conversion rate of 4.00-4.50%. In comparison, colorescience.com generated $563,362 from 4,869 transactions and 237,121 sessions with a lower conversion rate of 2.00-2.50%. skinfo.com, despite having a higher conversion rate of 5.00-5.50%, only earned $50,289 from 423 transactions and 7,832 sessions. hawaiian-tropic.co.uk, healthyglowskinstore.com, and dermalessentials.com also fell behind eltamd.com in terms of revenue, transactions, sessions, AOV, and conversion rate. Overall, eltamd.com demonstrated strong performance and dominance within its competitive landscape.

#1 colorescience.com

563.4K

Revenue

237.1K

Sessions

2.0-2.5%

Conv. rate

$100-125

AOV

#2 skinfo.com

50.3K

Revenue

7.8K

Sessions

5.0-5.5%

Conv. rate

$100-125

AOV

#3 hawaiian-tropic.co.uk

12.5K

Revenue

22K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#4 healthyglowskinstore.com

8.6K

Revenue

2.6K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#5 dermalessentials.com

6.9K

Revenue

2.9K

Sessions

2.5-3.0%

Conv. rate

$75-100

AOV

eltamd.com vs top market performers

eltamd.com

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Revenue share by device at eltamd.com

In September large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.