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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for eltamd.comeltamd.com

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881.2K
Revenue
Jan 26
232.2K
Sessions
Jan 26
3.0-3.5%
Conv. rate
Jan 26
$100-125
AOV
Jan 26
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EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com Annual Revenue and Growth

eltamd.com's annual sales on its online store amounted to $19.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$19.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eltamd.com revenue by year

eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced growth of 10%, compared to the preceding three months.

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eltamd.com revenue growth for last six months
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OVERVIEW
In January 2026, eltamd.com generated impressive online sales revenue of $881,240, significantly surpassing the BEAUTY AND COSMETICS median of $51,477, despite ulta.com leading with $104,496,353. The site's conversion rate of 3.00-3.50% is competitive, though slightly below the category's high of 4.7%. With an average order value (AOV) between $100-125, eltamd.com remains strong, but trails the top AOV of $194. The site attracted 232,164 sessions, above the median of 22,631, yet far behind ulta.com's 47,691,438, showcasing eltamd.com's solid performance within a highly competitive market.
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eltamd.com competitors

In January 2026, eltamd.com outperformed its competitors in terms of revenue, with a total of $881,240. Its closest competitor in terms of revenue was colorescience.com with $636,953, followed by skinfo.com with $32,321. eltamd.com also had the highest number of transactions at 7,162, compared to its competitors ranging from 73 to 5,737 transactions. Additionally, eltamd.com had the highest number of sessions at 232,164, while hawaiian-tropic.co.uk had the lowest at 10,813. eltamd.com had a competitive average order value (AOV) in the range of $100-$125, similar to most of its competitors, and had a conversion rate of 3.00-3.50%, falling within the range of its competitors' conversion rates. Overall, eltamd.com demonstrated strong performance in revenue, transactions, and sessions compared to its competitors in January 2026.

colorescience.com screenshot
#1 colorescience.com
637K
Revenue
213.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
skinfo.com screenshot
#2 skinfo.com
32.3K
Revenue
5.9K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
hawaiian-tropic.co.uk screenshot
#3 hawaiian-tropic.co.uk
7K
Revenue
10.8K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
healthyglowskinstore.com screenshot
#4 healthyglowskinstore.com
10.1K
Revenue
2.7K
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
dermalessentials.com screenshot
#5 dermalessentials.com
8.9K
Revenue
3.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
eltamd.com vs top market performers
eltamd.com
top retailers
conversion rate vs average order value for eltamd.com and its competitors
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Revenue share by device at eltamd.com

In January large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In January large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

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eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eltamd.com country & global rank

Assess the ranking of eltamd.com among other retailers within its primary country and worldwide.

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