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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for eltamd.comeltamd.com

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1.2M
Revenue
Mar 26
299.1K
Sessions
Mar 26
3.0-3.5%
Conv. rate
Mar 26
$100-125
AOV
Mar 26
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EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com Annual Revenue and Growth

eltamd.com's annual sales on its online store amounted to $19.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$19.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eltamd.com revenue by year

eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced decline of 25%, compared to the preceding three months.

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eltamd.com revenue decline for last six months
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OVERVIEW
In March 2026, eltamd.com generated impressive online sales revenue of $1,205,347, significantly outperforming the BEAUTY AND COSMETICS median of $47,335, while maintaining a conversion rate of 3.00-3.50%, close to the high benchmark of 4.7%. Their average order value (AOV) ranged from $100 to $125, lower than the top AOV of $190 in the industry. With 299,149 sessions, eltamd.com surpassed the median of 20,520 sessions but fell short of the market leader sephora.com, which achieved 60,417,169 sessions, highlighting eltamd's strong performance within a competitive landscape.
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eltamd.com competitors

In March 2026, eltamd.com generated $1,205,347 in revenue from 9,790 transactions with 299,149 sessions, boasting an average order value (AOV) of $100-125 and a conversion rate of 3.00-3.50%. When compared to its competitors, eltamd.com falls slightly behind colorescience.com, which earned $1,548,013 from 15,183 transactions and 440,025 sessions with similar AOV and conversion rates. However, eltamd.com outperformed skinfo.com, hawaiian-tropic.co.uk, healthyglowskinstore.com, and dermalessentials.com in terms of revenue, transactions, and sessions, with comparable AOV and conversion rates. skinfo.com, for instance, only generated $39,717 from 363 transactions and 7,761 sessions, but had a higher conversion rate of 4.50-5.00%. Overall, eltamd.com maintains a competitive position within the skincare industry based on these metrics.

colorescience.com screenshot
#1 colorescience.com
1.5M
Revenue
440K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
skinfo.com screenshot
#2 skinfo.com
39.7K
Revenue
7.8K
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
hawaiian-tropic.co.uk screenshot
#3 hawaiian-tropic.co.uk
7.2K
Revenue
10.2K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
healthyglowskinstore.com screenshot
#4 healthyglowskinstore.com
7.3K
Revenue
2.3K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dermalessentials.com screenshot
#5 dermalessentials.com
10.7K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eltamd.com vs top market performers
eltamd.com
top retailers
conversion rate vs average order value for eltamd.com and its competitors
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Revenue share by device at eltamd.com

In March large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

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eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eltamd.com country & global rank

Assess the ranking of eltamd.com among other retailers within its primary country and worldwide.

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