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Jul 2025

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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

eltamd.com

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1.6M

Revenue

402.6K

Sessions

3.5-4.0%

Conv. rate

$100-125

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com's revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced growth of 30%, compared to the preceding three months.

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eltamd.com revenue growth for last six months

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OVERVIEW

In July 2025, eltamd.com, a BEAUTY AND COSMETICS website, had online sales revenue of $1,568,423 with a conversion rate of 3.50-4.00% and an AOV of $100-125. The store had 402,562 sessions, which is above the median of 20,909 for the industry. The highest revenue in the category was $113,233,299 from themancompany.com, while the highest conversion rate was 4.31% and the highest AOV was $211. The lowest conversion rate was 1.0% and the lowest AOV was $51. sephora.com had the highest number of sessions at 41,064,568.

eltamd.com competitors

In July 2025, eltamd.com outperformed its competitors in terms of revenue, with $1,568,423 generated from 15,540 transactions and 402,562 sessions. The average order value (AOV) ranged between $100-125, with a conversion rate of 3.50-4.00%. In comparison, colorescience.com generated $1,136,263 from 9,136 transactions and 352,734 sessions, with a similar AOV and a lower conversion rate of 2.50-3.00%. skinfo.com had a higher AOV of $125-150 but lower revenue at $65,993 from 489 transactions and 9,486 sessions, with a higher conversion rate of 5.00-5.50%. hawaiian-tropic.co.uk and healthyglowskinstore.com had lower revenue, transactions, sessions, and conversion rates compared to eltamd.com. dermalessentials.com had a similar conversion rate but lower revenue and AOV. eltamd.com emerged as the leader among its competitors in July 2025 based on the provided metrics.

#1 colorescience.com

1.1M

Revenue

352.7K

Sessions

2.5-3.0%

Conv. rate

$100-125

AOV

#2 skinfo.com

66K

Revenue

9.5K

Sessions

5.0-5.5%

Conv. rate

$125-150

AOV

#3 hawaiian-tropic.co.uk

29.6K

Revenue

51.9K

Sessions

1.5-2.0%

Conv. rate

$25-50

AOV

#4 healthyglowskinstore.com

9.7K

Revenue

2.9K

Sessions

2.5-3.0%

Conv. rate

$125-150

AOV

#5 dermalessentials.com

10.9K

Revenue

3.7K

Sessions

3.0-3.5%

Conv. rate

$75-100

AOV

eltamd.com vs top market performers

eltamd.com

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Revenue share by device at eltamd.com

In July large majority of sales on eltamd.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.