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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for eltamd.comeltamd.com

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1.8M
Revenue
Aug 26
409.1K
Sessions
Aug 26
4.0-4.5%
Conv. rate
Aug 26
$100-125
AOV
Aug 26
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EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com Annual Revenue and Growth

eltamd.com's annual sales on its online store amounted to $19.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$19.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eltamd.com revenue by year

eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced growth of 46%, compared to the preceding three months.

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eltamd.com revenue growth for last six months
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OVERVIEW
eltamd.com generated $1.8 million in revenue for online sales in August 2026, significantly outpacing the average store in the beauty and cosmetics category, which earns around $46,500 monthly. The site's conversion rate of 4.00-4.50% falls within the typical range of 1.08% to 4.58% for the category, while its average order value of $100-125 is also within the typical range of $52 to $207. With 409,000 sessions, eltamd.com far exceeds the average store in the beauty and cosmetics category, which sees about 20,600 sessions monthly.
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eltamd.com competitors

In stark contrast to colorescience.com, which boasts revenue of $3.2 million and 22,900 transactions, eltamd.com has achieved revenue of $1.8 million with 16,500 transactions. Both stores performed well in August 2026, with colorescience.com leading in sessions at 425,000 compared to eltamd.com’s 409,000. The average order value (AOV) of colorescience.com ranges from $125 to $150, surpassing eltamd.com's AOV of $100 to $125. Despite trailing in revenue and transactions, eltamd.com maintains a solid conversion rate of 4.00-4.50%, which is competitive but lower than colorescience.com's 5.00-5.50%. Other competitors like skinfo.com, with 188 transactions and revenue of $19,900, fall significantly behind both, showcasing eltamd.com’s stronger market position.

colorescience.com screenshot
#1 colorescience.com
3.2M
Revenue
425.1K
Sessions
5.0-5.5%
Conv. rate
$125-150
AOV
skinfo.com screenshot
#2 skinfo.com
19.9K
Revenue
4.8K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
hawaiian-tropic.co.uk screenshot
#3 hawaiian-tropic.co.uk
17.6K
Revenue
32.5K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
healthyglowskinstore.com screenshot
#4 healthyglowskinstore.com
11.1K
Revenue
2.9K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
dermalessentials.com screenshot
#5 dermalessentials.com
13.8K
Revenue
4.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eltamd.com vs top market performers
eltamd.com
top retailers
conversion rate vs average order value for eltamd.com and its competitors
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Revenue share by device at eltamd.com

In August large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries eltamd.com operates in

eltamd.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

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eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eltamd.com country & global rank

Assess the ranking of eltamd.com among other retailers within its primary country and worldwide.

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