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Apr 2026
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TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for eltamd.comeltamd.com

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1.1M
Revenue
Apr 26
326.1K
Sessions
Apr 26
2.5-3.0%
Conv. rate
Apr 26
$100-125
AOV
Apr 26
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EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com Annual Revenue and Growth

eltamd.com's annual sales on its online store amounted to $19.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$19.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eltamd.com revenue by year

eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced decline of 18%, compared to the preceding three months.

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eltamd.com revenue decline for last six months
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OVERVIEW
In April 2026, eltamd.com, a player in the BEAUTY AND COSMETICS sector, generated online sales of $1,085,613, significantly exceeding the median of $40,161, with sessions totaling 326,113, far above the median of 20,819. The website achieved a conversion rate between 2.50% and 3.00%, which, while respectable, falls short of the industry's high of 4.38%. Their average order value (AOV) ranged from $100 to $125, below the category's high of $195, indicating potential for growth in sales strategy as it competes against leading competitor sephora.com, which reported revenue of $117,760,640.
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eltamd.com competitors

As of April 2026, eltamd.com leads in revenue with $1,085,613, surpassing competitors like colorescience.com, which generated $902,123. Both sites exhibit similar conversion rates of 2.50-3.00%, but eltamd.com stands out with higher transaction volumes at 9,257 compared to colorescience.com's 9,168. skinfo.com, while having the highest conversion rate at 5.00-5.50%, generated only $43,896 in revenue with a mere 355 transactions. In contrast, hawaiian-tropic.co.uk and healthyglowskinstore.com both reported significantly lower revenues of $8,100 and $8,574, respectively, despite healthy average order values (AOVs) of $25-50 and $100-125. dermalessentials.com managed $6,399 in revenue, with a competitive conversion rate of 3.00-3.50%. Overall, eltamd.com demonstrates stronger performance metrics in terms of revenue and transaction volume, setting a high standard within its market.

colorescience.com screenshot
#1 colorescience.com
902.1K
Revenue
333.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
skinfo.com screenshot
#2 skinfo.com
43.9K
Revenue
7K
Sessions
5.0-5.5%
Conv. rate
$100-125
AOV
hawaiian-tropic.co.uk screenshot
#3 hawaiian-tropic.co.uk
8.1K
Revenue
10.3K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
healthyglowskinstore.com screenshot
#4 healthyglowskinstore.com
8.6K
Revenue
2.8K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
dermalessentials.com screenshot
#5 dermalessentials.com
6.4K
Revenue
2.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eltamd.com vs top market performers
eltamd.com
top retailers
conversion rate vs average order value for eltamd.com and its competitors
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Revenue share by device at eltamd.com

In April large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

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eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eltamd.com country & global rank

Assess the ranking of eltamd.com among other retailers within its primary country and worldwide.

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