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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for eltamd.comeltamd.com

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2.1M
Revenue
Jul 26
487.2K
Sessions
Jul 26
3.5-4.0%
Conv. rate
Jul 26
$100-125
AOV
Jul 26
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EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com Annual Revenue and Growth

eltamd.com's annual sales on its online store amounted to $19.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$19.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eltamd.com revenue by year

eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced growth of 88%, compared to the preceding three months.

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eltamd.com revenue growth for last six months
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OVERVIEW
eltamd.com generated $2.1 million in revenue for online sales in July 2026, significantly outperforming the average store in the beauty and cosmetics category, which generates around $39,200 a month. The site boasts a conversion rate of 3.50-4.00%, which is well within the typical range of 1.1% to 4.37%. With an average order value (AOV) of $100-125, eltamd.com falls comfortably within the category's typical range of $52 to $207. Additionally, the site attracted 487,000 sessions, far exceeding the average store in the beauty and cosmetics category's 17,100 sessions.
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eltamd.com competitors

The largest gap between eltamd.com and its competitors lies in revenue, where eltamd.com trails colorescience.com by $200,000. In July 2026, eltamd.com generated $2.1 million from 18,900 transactions and 487,000 sessions, giving it a strong lead in transactions and sessions compared to colorescience.com, which had $2.3 million in revenue, 17,000 transactions, and 425,000 sessions. The average order value (AOV) for eltamd.com is $100-125, while colorescience.com boasts a higher AOV of $125-150. However, eltamd.com outperforms all competitors in transactions and sessions, leading by 1,900 transactions over colorescience.com. Notably, skinfo.com had a conversion rate of 4.00-4.50%, surpassing eltamd.com’s conversion rate of 3.50-4.00%. Overall, eltamd.com maintains a competitive position despite its revenue gap.

colorescience.com screenshot
#1 colorescience.com
2.3M
Revenue
424.6K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
skinfo.com screenshot
#2 skinfo.com
23.5K
Revenue
4.9K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
hawaiian-tropic.co.uk screenshot
#3 hawaiian-tropic.co.uk
18.2K
Revenue
33.6K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
healthyglowskinstore.com screenshot
#4 healthyglowskinstore.com
12.2K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
dermalessentials.com screenshot
#5 dermalessentials.com
13.9K
Revenue
4.7K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eltamd.com vs top market performers
eltamd.com
top retailers
conversion rate vs average order value for eltamd.com and its competitors
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Revenue share by device at eltamd.com

In July large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries eltamd.com operates in

eltamd.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

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eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eltamd.com country & global rank

Assess the ranking of eltamd.com among other retailers within its primary country and worldwide.

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