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May 2026
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TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for eltamd.comeltamd.com

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2M
Revenue
May 26
487.7K
Sessions
May 26
3.5-4.0%
Conv. rate
May 26
$100-125
AOV
May 26
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EltaMD sun care and skin care products are formulated for every skin type, lifestyle and condition to protect, renew and heal skin health. Find the EltaMD product that is right for you.

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eltamd.com Annual Revenue and Growth

eltamd.com's annual sales on its online store amounted to $19.2M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2025
$19.2M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
eltamd.com revenue by year

eltamd.com's monthly revenueOVER TIME
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Over the past three months, eltamd.com revenue has experienced growth of 53%, compared to the preceding three months.

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eltamd.com revenue growth for last six months
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OVERVIEW
In May 2026, eltamd.com achieved online sales revenue of $1,988,807, significantly surpassing the BEAUTY AND COSMETICS median of $41,533, with a conversion rate of 3.50-4.00%, approaching the category's high of 4.55%. The average order value (AOV) ranged from $100 to $125, below the sector's high of $205. With 487,659 sessions, eltamd.com performed well above the median of 16,416 but far below industry leader Sephora's 60,095,887 sessions, highlighting both the brand's strong online presence and room for growth in the competitive beauty and cosmetics market.
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eltamd.com competitors

In May 2026, eltamd.com generated a substantial revenue of $1,988,807 with 19,025 transactions and sessions totaling 487,659. In comparison, colorescience.com achieved $1,613,791 in revenue, with fewer transactions at 12,276 and sessions of 346,672, though its Average Order Value (AOV) is slightly higher at $125-150. Meanwhile, skinfo.com recorded only $23,026 in revenue from 204 transactions, showcasing a higher conversion rate of 4.00-4.50%. hawaiian-tropic.co.uk, on the lower end, earned $19,649 from 503 transactions but with an AOV of just $25-50. Other competitors like healthyglowskinstore.com and dermalessentials.com also lagged behind, generating $13,861 and $8,368 respectively, both with lower transaction counts. Overall, eltamd.com stands out not only in revenue but also in total transactions, despite having a competitive conversion rate within the market.

colorescience.com screenshot
#1 colorescience.com
1.6M
Revenue
346.7K
Sessions
3.5-4.0%
Conv. rate
$125-150
AOV
skinfo.com screenshot
#2 skinfo.com
23K
Revenue
4.8K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
hawaiian-tropic.co.uk screenshot
#3 hawaiian-tropic.co.uk
19.6K
Revenue
24K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
healthyglowskinstore.com screenshot
#4 healthyglowskinstore.com
13.9K
Revenue
3.8K
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
dermalessentials.com screenshot
#5 dermalessentials.com
8.4K
Revenue
3.4K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
eltamd.com vs top market performers
eltamd.com
top retailers
conversion rate vs average order value for eltamd.com and its competitors
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Revenue share by device at eltamd.com

In May large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on eltamd.com, 71% was finalized on desktop devices, with 29% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries eltamd.com operates in

eltamd.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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eltamd.com channels

Identify top traffic channels that drive growth for eltamd.comand discover how performance of traffic channels has changed over time.

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eltamd.com Google Ads spend

Evaluate eltamd.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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eltamd.com devices

Review eltamd.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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eltamd.com top markets

Explore eltamd.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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eltamd.com country & global rank

Assess the ranking of eltamd.com among other retailers within its primary country and worldwide.

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