GRIPS CUSTOMERS & RESEARCH PARTNERS
Cosmetics, makeup tools, brushes, sponges, and beauty care products for makeup application and skincare routines.
133M
92M
1.5-2.0%
$0-100
20+
Beauty Tools and Accessories's aggregate online sales across tracked retailers amounted to $976M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 2% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Beauty Tools and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty Tools and Accessories retailers, with performance tracked over time.
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550+ retailers tracked
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500+ retailers tracked
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450+ retailers tracked
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350+ retailers tracked
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350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
