GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, mineral supplements, protein powders, and amino acids for fitness and health optimization.
108M
33M
3.0-3.5%
$0-100
250+
Nutritional Supplements's aggregate online sales across tracked retailers amounted to $1.55B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 250+
Identify the top traffic channels driving growth across Nutritional Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Nutritional Supplements retailers, with performance tracked over time.
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550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
