GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, mineral supplements, protein powders, and amino acids for fitness and health optimization.
125M
36M
3.5-4.0%
$0-100
250+
Nutritional Supplements's aggregate online sales across tracked retailers amounted to $1.56B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 6% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 250+
Identify the top traffic channels driving growth across Nutritional Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Nutritional Supplements retailers, with performance tracked over time.
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500+ retailers tracked
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400+ retailers tracked
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Nutritional Supplements and Health
350+ retailers tracked
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