GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, mineral supplements, protein powders, and sports nutrition products designed to support health and fitness goals.
136M
41M
3.0-3.5%
$0-100
350+
Nutritional Supplements and Health's aggregate online sales across tracked retailers amounted to $1.91B in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 350+
Identify the top traffic channels driving growth across Nutritional Supplements and Health retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Nutritional Supplements and Health retailers, with performance tracked over time.
Other
