GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, nutritional supplements, over-the-counter medications, and health and wellness products.
447M
154M
3.0-3.5%
$0-100
500+
Health and Wellness's aggregate online sales across tracked retailers amounted to $5.2B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 16% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 500+
Identify the top traffic channels driving growth across Health and Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Health and Wellness retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
