GRIPS CUSTOMERS & RESEARCH PARTNERS
Beauty and skincare products including makeup, cosmetics, fragrances, and personal care items from multiple brands.
1.36B
458M
2.5-3.0%
$100-200
550+
Skincare and Beauty's aggregate online sales across tracked retailers amounted to $19B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
72%
Mobile
28%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 550+
Identify the top traffic channels driving growth across Skincare and Beauty retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Skincare and Beauty retailers, with performance tracked over time.
Other
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
Nutritional Supplements
250+ retailers tracked
Natural Skincare and Beauty
250+ retailers tracked
