Home/Insights/Industries/Health & Beauty/Natural Skincare and BeautyOnline Industry Intelligence — Health & Beauty — Jun 2026

Natural Skincare and Beauty

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Premium skincare, makeup, and beauty products including serums, moisturizers, cleansers, and cosmetics formulated from natural and dermatologist-tested ingredients for various skin types.

275M

Revenue
Jun 26

131M

Sessions
Jun 26

2.5-3.0%

Conv. rate
Jun 26

$0-100

AOV
Jun 26

250+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Natural Skincare and Beauty Annual Online Revenue and Growth

Natural Skincare and Beauty's aggregate online sales across tracked retailers amounted to $2.87B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue Tracked (GMV)

2025

$2.87B

Annual growth forecast

2025/2026

20-50%

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eCommerce Revenue

Revenue by year

Natural Skincare and Beauty monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 13% from Jan to Jun.

Monthly revenue

Indexed values, 0-100

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Top products in Natural Skincare and Beauty

BY REVENUE

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Natural Skincare and Beauty revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

62%

Mobile

38%

Natural Skincare and Beauty performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 250+

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Natural Skincare and Beauty traffic channels

Identify the top traffic channels driving growth across Natural Skincare and Beauty retailers, and see how channel performance has shifted over time.

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Natural Skincare and Beauty Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Skincare and Beauty retailers, with performance tracked over time.

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Natural Skincare and Beauty top markets

Explore the key markets for Natural Skincare and Beauty — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Natural Skincare and Beauty retailer rankings

See how retailers rank within Natural Skincare and Beauty and worldwide by revenue, traffic and growth.

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