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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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31.7M
Revenue
7.2M
Sessions
1.0-1.5%
Conversion rate
$275-300
Average order value
Online only revenue for opticsplanet.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Opticsplanet.com is an online platform that caters to outdoor enthusiasts and professionals seeking optical gear. It offers an extensive range of products including riflescopes, binoculars, night vision goggles, sunglasses, and camera equipment. The site boasts a wide selection from various renowned brands, ensuring customers have access to reliable optical equipment.

opticsplanet.com’s revenueOVER TIME
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Over the past three months, opticsplanet.com revenue has experienced decline of 8.7%, compared to the preceding three months.

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opticsplanet.com revenue decline for last six months
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OVERVIEW
In March 2024, opticsplanet.com, an e-commerce site, generated $31,658,296 in revenue with a conversion rate of 1.00-1.50% and an average order value (AOV) of $275-300. The site had 7,155,356 sessions. The highest revenue in the e-commerce_and_shopping category was from qvc.com at $110,862,394, while the highest conversion rate was 3.39% and the highest AOV was $352. On the other hand, the lowest conversion rate was 0.88% and the lowest AOV was $59. The e-commerce_and_shopping category had a median revenue of $136,892 and a median session count of 58,563.
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opticsplanet.com competitors

When comparing opticsplanet.com to its competitors in the online optics and outdoor gear industry, some key metrics stand out. opticsplanet.com boasts the highest revenue at $31,658,296, followed closely by midwayusa.com at $26,499,548. In terms of transactions, midwayusa.com leads with 122,129, while opticsplanet.com follows with 106,473. opticsplanet.com has the highest number of sessions at 7,155,356, indicating strong website traffic. However, when looking at average order value (AOV), cheaperthandirt.com leads the pack with $325-$350, while opticsplanet.com falls slightly behind at $275-$300. In conversion rates, sportsmansguide.com takes the lead at 3.00-3.50%, with opticsplanet.com and brownells.com both falling within the 1.00-1.50% range. Overall, opticsplanet.com remains a strong competitor in the market, excelling in revenue and website traffic but facing stiff competition in AOV and conversion rates.

#1 midwayusa.com
26.5M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#2 cheaperthandirt.com
9.2M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
#3 brownells.com
9.5M
Revenue
3.1M
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
#4 primaryarms.com
19.4M
Revenue
4M
Sessions
1.5-2.0%
Conv. rate
$250-275
AOV
#5 sportsmansguide.com
17.4M
Revenue
2.5M
Sessions
3.0-3.5%
Conv. rate
$200-225
AOV
opticsplanet.com vs top market performers
opticsplanet.com
top retailers
conversion rate vs average order value for opticsplanet.com and its competitors
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opticsplanet.com brandsby revenue

opticsplanet.com categoriesby revenue

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brands overtime comparison

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opticsplanet.com channels

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opticsplanet.com Google Ads spend

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opticsplanet.com devices

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opticsplanet.com top markets

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opticsplanet.com country & global rank

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