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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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30.7M
Revenue
4.6M
Sessions
1.0-1.5%
Conversion rate
$400-500
Average order value
Online only revenue for guns.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Guns.com is an online platform that offers a wide range of firearms and related accessories for sale. The website provides a comprehensive inventory of new and used guns, ammunition, optics, parts, and hunting gear. Alongside product listings, Guns.com offers news, reviews, and informational content on firearms and the shooting industry.

guns.com’s revenueOVER TIME
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Over the past three months, guns.com revenue has experienced decline of 17%, compared to the preceding three months.

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guns.com revenue decline for last six months
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OVERVIEW
guns.com outperformed in the SPORTS industry with a revenue of $30,663,787, a conversion rate of 1.00-1.50%, and an AOV of $475-500. It had 4,628,684 sessions in March 2024, surpassing the median revenue of $162,410, the highest conversion rate of 2.25%, the highest AOV of $632, and second in sessions with midwayusa.com leading at 7,920,318.
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guns.com competitors

Among the competitors, guns.com stands out with a revenue of $30,663,787 from 63,157 transactions and 4,628,684 sessions in March 2024. Its average order value (AOV) ranges between $475-500 with a conversion rate of 1.00-1.50%. In comparison, budsgunshop.com generated $10,043,608 in revenue from 23,294 transactions and 3,015,377 sessions, with an AOV of $425-450 and a conversion rate of 0.50-1.00%. cheaperthandirt.com recorded $9,249,277 in revenue with 27,181 transactions and 3,073,422 sessions, a lower AOV of $325-350, and the same conversion rate as budsgunshop.com. gunbroker.com leads the pack with a staggering revenue of $346,485,809 from 1,168,004 transactions and 14,400,035 sessions, boasting an AOV of $275-300 and a high conversion rate of 8.00-8.50%. sportsmansoutdoorsuperstore.com and guncritic.com fall behind in terms of revenue, transactions, and sessions compared to guns.com and its direct competitors.

#1 gunbroker.com
346.5M
Revenue
14.4M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
#2 guncritic.com
315.4K
Revenue
188.3K
Sessions
0.0-0.5%
Conv. rate
$350-375
AOV
#3 budsgunshop.com
10M
Revenue
3M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#4 sportsmansoutdoorsuperstore.com
7.2M
Revenue
2.1M
Sessions
0.5-1.0%
Conv. rate
$400-500
AOV
#5 cheaperthandirt.com
9.2M
Revenue
3.1M
Sessions
0.5-1.0%
Conv. rate
$325-350
AOV
guns.com vs top market performers
guns.com
top retailers
conversion rate vs average order value for guns.com and its competitors
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guns.com brandsby revenue

guns.com categoriesby revenue

2
Mature
3
Apparel & Accessories
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brands overtime comparison

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guns.com channels

Identify top traffic channels that drive growth for guns.comand discover how performance of traffic channels has changed over time.

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guns.com Google Ads spend

Evaluate guns.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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guns.com devices

Review guns.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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guns.com top markets

Explore guns.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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guns.com country & global rank

Assess the ranking of guns.com among other retailers within its primary country and worldwide.

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