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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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60M
Revenue
8.3M
Sessions
2.5-3.0%
Conversion rate
$250-275
Average order value
Online only revenue for scheels.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Scheels.com is an online retail platform known for its wide range of products. The website offers various items, such as sporting goods, apparel, footwear, and outdoor equipment. Additionally, it features products related to hunting, fishing, camping, and fitness. It caters to diverse interests and hobbies, providing an extensive selection for customers.

scheels.com’s revenueOVER TIME
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Over the past three months, scheels.com revenue has experienced decline of 18%, compared to the preceding three months.

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scheels.com revenue decline for last six months
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OVERVIEW
In March 2024, scheels.com, an online sports retailer, generated a revenue of $60,045,214 with a conversion rate of 2.50-3.00% and an Average Order Value (AOV) of $250-275. The website had a total of 8,318,693 sessions during the month. Compared to the SPORTS industry, scheels.com's performance metrics fall below the industry median in terms of revenue, conversion rate, and AOV. The highest performing website in the category is garmin.com with a revenue of $168,278,529 and the highest sessions were recorded on dickssportinggoods.com with 39,038,925 sessions.
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scheels.com competitors

In comparison to its competitors, scheels.com falls slightly behind in terms of revenue, with $60,045,214, while Dick's Sporting Goods leads the pack with $96,211,287. However, scheels.com excels in conversion rate, with a range of 2.50-3.00%, outperforming most of its competitors such as Dick's Sporting Goods and Bass Pro. Despite having fewer transactions compared to Dick's Sporting Goods, scheels.com manages to maintain a higher average order value (AOV) in the range of $250-275. In terms of sessions, scheels.com sits in the middle of the pack with 8,318,693, while Dick's Sporting Goods dominates with 39,038,925 sessions. Overall, scheels.com showcases a strong conversion rate and AOV, indicating a loyal customer base that drives revenue despite slightly fewer transactions and sessions compared to its competitors.

#1 basspro.com
59.9M
Revenue
10.8M
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
#2 academy.com
53.6M
Revenue
14.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#3 dickssportinggoods.com
96.2M
Revenue
39M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
#4 midwayusa.com
26.5M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#5 opticsplanet.com
31.7M
Revenue
7.2M
Sessions
1.0-1.5%
Conv. rate
$275-300
AOV
scheels.com vs top market performers
scheels.com
top retailers
conversion rate vs average order value for scheels.com and its competitors
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scheels.com brandsby revenue

scheels.com categoriesby revenue

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brands overtime comparison

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scheels.com channels

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scheels.com Google Ads spend

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scheels.com devices

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scheels.com top markets

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scheels.com country & global rank

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