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Mar 2024
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TRANSACTION INTELLIGENCE - MAR 2024 GLOBALLY

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59.9M
Revenue
10.8M
Sessions
2.0-2.5%
Conversion rate
$225-250
Average order value
Online only revenue for basspro.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Basspro.com is an online platform that offers a diverse range of outdoor products. The website provides a variety of fishing, hunting, camping, and boating equipment. Additionally, it offers apparel, footwear, and accessories specialized for outdoor activities. Basspro.com presents a comprehensive collection for outdoor enthusiasts across various categories.

basspro.com’s revenueOVER TIME
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Over the past three months, basspro.com revenue has experienced decline of 28%, compared to the preceding three months.

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basspro.com revenue decline for last six months
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OVERVIEW
In March 2024, basspro.com, in the SPORTS industry, recorded online sales revenue of $59,919,693 with a conversion rate of 2.00-2.50% and an AOV of $225-250. The store had 10,825,504 sessions, compared to the highest session count of 39,038,925 from dickssportinggoods.com, and a median session count of 45,441 within the industry. The largest revenue in the category was from garmin.com at $168,278,529, while the highest conversion rate was 2.83% and the highest AOV was $576, with the lowest conversion rate at 0.72% and the lowest AOV at $76.
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basspro.com competitors

basspro.com ranks competitively among its competitors in terms of revenue, with $59,919,693 in March 2024. In comparison, guns.com generates $30,663,787, scheels.com earns $60,045,214, academy.com brings in $53,637,104, and midwayusa.com makes $26,499,548 in revenue. However, gunbroker.com leads the pack with a significantly higher revenue of $346,485,809. basspro.com also falls in the middle in terms of transactions with 259,489, compared to gunbroker.com with 1,168,004 transactions. In sessions, basspro.com has 10,825,504, trailing behind gunbroker.com with 14,400,035 sessions. In average order value (AOV), basspro.com's range of $225-$250 is similar to scheels.com and midwayusa.com but lower than guns.com and gunbroker.com. The conversion rate of basspro.com at 2.00-2.50% is competitive with scheels.com, midwayusa.com, and academy.com, but lower than gunbroker.com's impressive 8.00-8.50%.

#1 academy.com
53.6M
Revenue
14.6M
Sessions
3.0-3.5%
Conv. rate
$100-125
AOV
#2 midwayusa.com
26.5M
Revenue
7.9M
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
#3 gunbroker.com
346.5M
Revenue
14.4M
Sessions
8.0-8.5%
Conv. rate
$275-300
AOV
#4 scheels.com
60M
Revenue
8.3M
Sessions
2.5-3.0%
Conv. rate
$250-275
AOV
#5 guns.com
30.7M
Revenue
4.6M
Sessions
1.0-1.5%
Conv. rate
$400-500
AOV
CLOSEST COMPETITORSby revenue
Favicon for gunbroker.comgunbroker.com
Favicon for dickssportinggoods.comdickssportinggoods.com
Favicon for rei.comrei.com
Favicon for scheels.comscheels.com
Favicon for basspro.combasspro.com
$59.9M
Favicon for academy.comacademy.com
Favicon for tractorsupply.comtractorsupply.com
Favicon for opticsplanet.comopticsplanet.com
Favicon for guns.comguns.com
Favicon for midwayusa.commidwayusa.com
TOP MARKET PERFORMERSby revenue
1
Favicon for gunbroker.comgunbroker.com
$346.5M
2
Favicon for dickssportinggoods.comdickssportinggoods.com
3
Favicon for rei.comrei.com
4
Favicon for scheels.comscheels.com
5
Favicon for basspro.combasspro.com
6
Favicon for academy.comacademy.com
7
Favicon for tractorsupply.comtractorsupply.com
8
Favicon for opticsplanet.comopticsplanet.com
9
Favicon for guns.comguns.com
10
Favicon for midwayusa.commidwayusa.com
basspro.com vs top market performers
basspro.com
top retailers
conversion rate vs average order value for basspro.com and its competitors
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basspro.com brandsby revenue

1
Logo for product brand logoProduct Brand Logo
2
Logo for hanover,Hanover,
3
Logo for bass pro shops logoBass Pro Shops Logo
4
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Top retailers:ashleyfurniture.combugaboo.com
5
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basspro.com categoriesby revenue

1
Guns
Top retailers:scheels.comguns.comgunbroker.com
2
Furniture
Top retailers:ebay.commacys.comtarget.com
3
Home & Garden
Top retailers:ebay.comtemu.cometsy.com
4
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Top retailers:ebay.comwalmart.commagazineluiza.com.br
5
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Top retailers:ebay.comwalmart.combcf.com.au
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brands overtime comparison

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basspro.com channels

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basspro.com Google Ads spend

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basspro.com devices

Review basspro.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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basspro.com top markets

Explore basspro.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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basspro.com country & global rank

Assess the ranking of basspro.com among other retailers within its primary country and worldwide.

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