Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

43%
Paid Search
29%
Organic Search
13%
Direct
11%
Social
2.1%
Display
1.3%
Other

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Paid Search
Organic Search
Direct
Social
Display
Other

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Conversion rate by channels

The conversion rate by channels

3.1%
Direct
3.1%
Email
3%
Affiliates
2.7%
Paid Search
1.3%
Display
2.3%
Other

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Direct
Email
Affiliates
Paid Search
Display
Other

Average order value by channels

The average order value by channels

$105
Affiliates
$95
Display
$95
Direct
$87
Organic Search
$82
Email
$130
Other

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Affiliates
Display
Direct
Organic Search
Email
Other


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