Home/Insights/Internet users by ageOct, 2025 - Apr, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

23%
45-54
23%
35-44
20%
25-34
15%
65+
11%
55-64
8.3%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
45-54
35-44
25-34
65+
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.7%
25-34
1.5%
18-24
1.4%
35-44
1.3%
45-54
0.98%
55-64
0.94%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
25-34
18-24
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$75
65+
$68
45-54
$67
35-44
$67
18-24
$66
55-64
$64
Other

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
65+
45-54
35-44
18-24
55-64
Other


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