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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

23%
45-54
22%
35-44
21%
25-34
14%
65+
12%
55-64
8%
Other

Sessions share over time by users’ age

Share of sessions in % from Aug, 2024 to Jul, 2025
45-54
35-44
25-34
65+
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.8%
25-34
1.8%
18-24
1.6%
35-44
1.5%
45-54
1.2%
65+
1.1%
Other

Conversion rate over time by users’ age

Conversion rate from Aug, 2024 to Jul, 2025
25-34
18-24
35-44
45-54
65+
Other

Average order value by users’ age

The average order value by users’ age

$81
18-24
$80
65+
$79
35-44
$78
25-34
$78
45-54
$76
Other

Average order value by users’ age

Absolute values in $ from Aug, 2024 to Jul, 2025
18-24
65+
35-44
25-34
45-54
Other


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