This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
35%
Organic Search
22%
Paid Search
21%
Direct
14%
Email
8.4%
Social
1.1%
Other
Sessions share over time by channels
Share of sessions in % from Jul, 2024 to Feb, 2025