Home/Insights/Marketing channel market shareOct, 2025 - Apr, 2026
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New Zealand

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

44%
Organic Search
22%
Paid Search
13%
Direct
11%
Email
9.8%
Social

Sessions share over time by channels

Share of sessions in % from Oct, 2025 to Apr, 2026
Organic Search
Paid Search
Direct
Email
Social

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Conversion rate by channels

The conversion rate by channels

3%
Direct
2.6%
Paid Search
2.4%
Organic Search
2.3%
Email
0.77%
Social

Conversion rate over time by channels

Conversion rate from Oct, 2025 to Apr, 2026
Direct
Paid Search
Organic Search
Email
Social

Average order value by channels

The average order value by channels

$80
Social
$75
Paid Search
$60
Email
$51
Direct
$51
Organic Search

Average order value by channels

Absolute values in $ from Oct, 2025 to Apr, 2026
Social
Paid Search
Email
Direct
Organic Search


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