Home/Insights/Internet users by ageJul, 2024 - Feb, 2025
New Zealand

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

32%
65+
18%
55-64
16%
25-34
15%
35-44
15%
45-54
3.3%
Other

Sessions share over time by users’ age

Share of sessions in % from Jul, 2024 to Feb, 2025
65+
55-64
25-34
35-44
45-54
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.6%
65+
2.6%
25-34
2.6%
55-64
2.5%
45-54
2.5%
35-44
2.5%
Other

Conversion rate over time by users’ age

Conversion rate from Jul, 2024 to Feb, 2025
65+
25-34
55-64
45-54
35-44
Other

Average order value by users’ age

The average order value by users’ age

$79
65+
$77
55-64
$76
45-54
$74
18-24
$74
35-44
$74
Other

Average order value by users’ age

Absolute values in $ from Jul, 2024 to Feb, 2025
65+
55-64
45-54
18-24
35-44
Other


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