Home/Insights/Marketing channel market shareSep, 2023 - Jul, 2024
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

59%
Direct
24%
Paid Search
11%
Organic Search
3.2%
Social
2.5%
Email
1.3%
Other

Sessions share over time by channels

Share of sessions in % from Sep, 2023 to Jul, 2024
Direct
Paid Search
Organic Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

3.6%
Direct
3.2%
Organic Search
2.5%
Affiliates
2.4%
Paid Search
2.1%
Email
2%
Other

Conversion rate over time by channels

Conversion rate from Sep, 2023 to Jul, 2024
Direct
Organic Search
Affiliates
Paid Search
Email
Other

Average order value by channels

The average order value by channels

$119
Email
$116
Direct
$116
Organic Search
$106
Paid Search
$105
Social
$210
Other

Average order value by channels

Absolute values in $ from Sep, 2023 to Jul, 2024
Email
Direct
Organic Search
Paid Search
Social
Other


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