Home/Insights/Internet users by ageSep, 2023 - Jul, 2024
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

27%
25-34
22%
35-44
19%
45-54
18%
55-64
13%
65+

Sessions share over time by users’ age

Share of sessions in % from Sep, 2023 to Jul, 2024
25-34
35-44
45-54
55-64
65+

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Conversion rate by users’ age

The conversion rate by users’ age

2.1%
45-54
2%
25-34
1.9%
55-64
1.7%
35-44
1.3%
65+

Conversion rate over time by users’ age

Conversion rate from Sep, 2023 to Jul, 2024
45-54
25-34
55-64
35-44
65+

Average order value by users’ age

The average order value by users’ age

$113
25-34
$107
45-54
$106
35-44
$96
55-64
$87
65+

Average order value by users’ age

Absolute values in $ from Sep, 2023 to Jul, 2024
25-34
45-54
35-44
55-64
65+


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