Home/Insights/Internet users by ageJul, 2024 - Feb, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

26%
25-34
21%
35-44
20%
55-64
19%
45-54
14%
65+

Sessions share over time by users’ age

Share of sessions in % from Jul, 2024 to Feb, 2025
25-34
35-44
55-64
45-54
65+

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Conversion rate by users’ age

The conversion rate by users’ age

2.1%
45-54
1.9%
25-34
1.8%
55-64
1.6%
35-44
1.2%
65+

Conversion rate over time by users’ age

Conversion rate from Jul, 2024 to Feb, 2025
45-54
25-34
55-64
35-44
65+

Average order value by users’ age

The average order value by users’ age

$100
25-34
$99
35-44
$96
45-54
$90
55-64
$83
65+

Average order value by users’ age

Absolute values in $ from Jul, 2024 to Feb, 2025
25-34
35-44
45-54
55-64
65+


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