Home/Insights/Marketing channel market shareJun, 2024 - Feb, 2025
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

49%
Paid Search
23%
Organic Search
12%
Social
11%
Direct
2.4%
Display
2%
Other

Sessions share over time by channels

Share of sessions in % from Jun, 2024 to Feb, 2025
Paid Search
Organic Search
Social
Direct
Display
Other

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Conversion rate by channels

The conversion rate by channels

2.9%
Direct
2.2%
Email
1.5%
Organic Search
1.5%
Paid Search
0.89%
Display
0.74%
Other

Conversion rate over time by channels

Conversion rate from Jun, 2024 to Feb, 2025
Direct
Email
Organic Search
Paid Search
Display
Other

Average order value by channels

The average order value by channels

$136
Display
$122
Email
$116
Paid Search
$100
Direct
$92
Social
$82
Other

Average order value by channels

Absolute values in $ from Jun, 2024 to Feb, 2025
Display
Email
Paid Search
Direct
Social
Other


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