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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

33%
45-54
22%
55-64
17%
65+
15%
35-44
13%
25-34

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
45-54
55-64
65+
35-44
25-34

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Conversion rate by users’ age

The conversion rate by users’ age

1.2%
25-34
1.1%
45-54
1.1%
35-44
0.95%
55-64
0.91%
65+

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
25-34
45-54
35-44
55-64
65+

Average order value by users’ age

The average order value by users’ age

$143
55-64
$122
35-44
$121
25-34
$118
65+
$117
45-54

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
55-64
35-44
25-34
65+
45-54


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