Home/Insights/Internet users by ageJun, 2024 - Feb, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

30%
45-54
25%
65+
21%
55-64
12%
35-44
12%
25-34

Sessions share over time by users’ age

Share of sessions in % from Jun, 2024 to Feb, 2025
45-54
65+
55-64
35-44
25-34

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Conversion rate by users’ age

The conversion rate by users’ age

1.1%
25-34
0.88%
45-54
0.82%
35-44
0.65%
55-64
0.64%
65+

Conversion rate over time by users’ age

Conversion rate from Jun, 2024 to Feb, 2025
25-34
45-54
35-44
55-64
65+

Average order value by users’ age

The average order value by users’ age

$143
25-34
$138
55-64
$135
35-44
$132
45-54
$129
65+

Average order value by users’ age

Absolute values in $ from Jun, 2024 to Feb, 2025
25-34
55-64
35-44
45-54
65+


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