Home/Insights/Marketing channel market shareAug, 2024 - Jul, 2025
United Kingdom

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

45%
Organic Search
29%
Paid Search
14%
Direct
4.5%
Email
4%
Social
4.2%
Other

Sessions share over time by channels

Share of sessions in % from Aug, 2024 to Jul, 2025
Organic Search
Paid Search
Direct
Email
Social
Other

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Conversion rate by channels

The conversion rate by channels

3.3%
Direct
3%
Affiliates
2.5%
Email
2.4%
Paid Search
1.5%
Organic Search
2.2%
Other

Conversion rate over time by channels

Conversion rate from Aug, 2024 to Jul, 2025
Direct
Affiliates
Email
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$152
Email
$127
Affiliates
$120
Direct
$114
Paid Search
$107
Organic Search
$137
Other

Average order value by channels

Absolute values in $ from Aug, 2024 to Jul, 2025
Email
Affiliates
Direct
Paid Search
Organic Search
Other


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