Home/Insights/Marketing channel market shareApr, 2024 - Feb, 2025
United Kingdom

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

48%
Organic Search
19%
Paid Search
15%
Direct
9.2%
Email
6.5%
Social
2.6%
Other

Sessions share over time by channels

Share of sessions in % from Apr, 2024 to Feb, 2025
Organic Search
Paid Search
Direct
Email
Social
Other

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Conversion rate by channels

The conversion rate by channels

3.2%
Paid Search
3%
Direct
2.7%
Affiliates
2.1%
Email
1.3%
Display
1.6%
Other

Conversion rate over time by channels

Conversion rate from Apr, 2024 to Feb, 2025
Paid Search
Direct
Affiliates
Email
Display
Other

Average order value by channels

The average order value by channels

$186
Affiliates
$159
Email
$134
Paid Search
$121
Direct
$112
Organic Search
$147
Other

Average order value by channels

Absolute values in $ from Apr, 2024 to Feb, 2025
Affiliates
Email
Paid Search
Direct
Organic Search
Other


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