This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
37%
Organic Search
35%
Paid Search
14%
Direct
6.6%
Social
5.4%
Email
3%
Other
Sessions share over time by channels
Share of sessions in % from Oct, 2025 to Apr, 2026