This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
45%
Organic Search
29%
Paid Search
14%
Direct
4.5%
Email
4%
Social
4.2%
Other
Sessions share over time by channels
Share of sessions in % from Aug, 2024 to Jul, 2025