Home/Insights/Internet users by ageApr, 2025 - Jan, 2026
United Kingdom

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
25-34
24%
18-24
22%
35-44
12%
45-54
7.9%
55-64
5.9%
Other

Sessions share over time by users’ age

Share of sessions in % from Apr, 2025 to Jan, 2026
25-34
18-24
35-44
45-54
55-64
Other

Gain a 360 view of your competitors and identify opportunities with Grips

Sign in with Google
Spot sales opportunities

Conversion rate by users’ age

The conversion rate by users’ age

1.5%
45-54
1.5%
55-64
1.3%
25-34
1.2%
65+
1.1%
35-44
0.91%
Other

Conversion rate over time by users’ age

Conversion rate from Apr, 2025 to Jan, 2026
45-54
55-64
25-34
65+
35-44
Other

Average order value by users’ age

The average order value by users’ age

$150
45-54
$146
25-34
$144
55-64
$133
35-44
$129
65+
$124
Other

Average order value by users’ age

Absolute values in $ from Apr, 2025 to Jan, 2026
45-54
25-34
55-64
35-44
65+
Other


Transform competitive
insights & industry trends into growth

Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved