Home/Insights/Internet users by ageJun, 2024 - Feb, 2025
United Kingdom

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

25%
25-34
18%
45-54
17%
35-44
14%
55-64
13%
18-24
12%
Other

Sessions share over time by users’ age

Share of sessions in % from Jun, 2024 to Feb, 2025
25-34
45-54
35-44
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.2%
25-34
2.2%
18-24
2.1%
35-44
2%
45-54
1.8%
55-64
1.6%
Other

Conversion rate over time by users’ age

Conversion rate from Jun, 2024 to Feb, 2025
25-34
18-24
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$134
18-24
$133
45-54
$130
55-64
$129
25-34
$124
35-44
$122
Other

Average order value by users’ age

Absolute values in $ from Jun, 2024 to Feb, 2025
18-24
45-54
55-64
25-34
35-44
Other


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