Home/Insights/Internet users by ageApr, 2024 - Feb, 2025
United Kingdom

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

25%
25-34
18%
45-54
17%
35-44
14%
55-64
13%
18-24
12%
Other

Sessions share over time by users’ age

Share of sessions in % from Apr, 2024 to Feb, 2025
25-34
45-54
35-44
55-64
18-24
Other

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Conversion rate by users’ age

The conversion rate by users’ age

2.2%
25-34
2.1%
18-24
2%
35-44
1.9%
45-54
1.7%
55-64
1.6%
Other

Conversion rate over time by users’ age

Conversion rate from Apr, 2024 to Feb, 2025
25-34
18-24
35-44
45-54
55-64
Other

Average order value by users’ age

The average order value by users’ age

$136
45-54
$135
55-64
$133
18-24
$131
25-34
$126
65+
$126
Other

Average order value by users’ age

Absolute values in $ from Apr, 2024 to Feb, 2025
45-54
55-64
18-24
25-34
65+
Other


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