Home/Insights/Internet users by ageOct, 2025 - Apr, 2026
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United Kingdom

Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

28%
25-34
22%
35-44
20%
18-24
14%
45-54
9.7%
55-64
7.4%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
25-34
35-44
18-24
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1.4%
45-54
1.3%
55-64
1.3%
25-34
1.2%
65+
1.1%
35-44
0.93%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
45-54
55-64
25-34
65+
35-44
Other

Average order value by users’ age

The average order value by users’ age

$163
45-54
$158
55-64
$152
25-34
$148
35-44
$143
65+
$126
Other

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
45-54
55-64
25-34
35-44
65+
Other


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