Home/Insights/Marketing channel market shareOct, 2025 - Apr, 2026
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Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

54%
Paid Search
20%
Organic Search
14%
Direct
5.7%
Email
4.1%
Social
1.9%
Other

Sessions share over time by channels

Share of sessions in % from Oct, 2025 to Apr, 2026
Paid Search
Organic Search
Direct
Email
Social
Other

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Conversion rate by channels

The conversion rate by channels

4%
Direct
2.8%
Affiliates
2.6%
Email
2.4%
Paid Search
1.9%
Organic Search
2.3%
Other

Conversion rate over time by channels

Conversion rate from Oct, 2025 to Apr, 2026
Direct
Affiliates
Email
Paid Search
Organic Search
Other

Average order value by channels

The average order value by channels

$262
Display
$262
Direct
$214
Organic Search
$202
Email
$162
Affiliates
$283
Other

Average order value by channels

Absolute values in $ from Oct, 2025 to Apr, 2026
Display
Direct
Organic Search
Email
Affiliates
Other


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