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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

27%
55-64
21%
25-34
21%
45-54
17%
65+
14%
35-44

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
55-64
25-34
45-54
65+
35-44

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Conversion rate by users’ age

The conversion rate by users’ age

2.2%
25-34
1.9%
45-54
1.8%
65+
1.8%
55-64
1.7%
35-44

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
25-34
45-54
65+
55-64
35-44

Average order value by users’ age

The average order value by users’ age

$268
65+
$255
45-54
$252
55-64
$226
35-44
$226
25-34

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
65+
45-54
55-64
35-44
25-34


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