This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.
Traffic share by channels
The share of traffic by channels
45%
Paid Search
17%
Direct
15%
Organic Search
15%
Social
4.2%
Email
3.9%
Other
Sessions share over time by channels
Share of sessions in % from Feb, 2025 to Dec, 2025