Home/Insights/Marketing channel market shareJun, 2024 - Feb, 2025
Brazil

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

46%
Paid Search
17%
Direct
15%
Social
14%
Organic Search
4.3%
Email
3.3%
Other

Sessions share over time by channels

Share of sessions in % from Jun, 2024 to Feb, 2025
Paid Search
Direct
Social
Organic Search
Email
Other

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Conversion rate by channels

The conversion rate by channels

2.6%
Email
2.6%
Affiliates
2.1%
Direct
1.3%
Organic Search
1.1%
Paid Search
0.98%
Other

Conversion rate over time by channels

Conversion rate from Jun, 2024 to Feb, 2025
Email
Affiliates
Direct
Organic Search
Paid Search
Other

Average order value by channels

The average order value by channels

$302
Affiliates
$133
Paid Search
$121
Display
$96
Organic Search
$54
Social
$79
Other

Average order value by channels

Absolute values in $ from Jun, 2024 to Feb, 2025
Affiliates
Paid Search
Display
Organic Search
Social
Other


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