Home/Insights/Marketing channel market shareFeb, 2025 - Dec, 2025
Brazil

Marketing channel market share

This report analyzes traffic from different channels on e-commerce sites. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Marketing channel market share

Traffic share by channels

The share of traffic by channels

45%
Paid Search
17%
Direct
15%
Organic Search
15%
Social
4.2%
Email
3.9%
Other

Sessions share over time by channels

Share of sessions in % from Feb, 2025 to Dec, 2025
Paid Search
Direct
Organic Search
Social
Email
Other

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Conversion rate by channels

The conversion rate by channels

0.85%
Direct
0.72%
Paid Search
0.61%
Email
0.59%
Organic Search
0.46%
Social
0.39%
Other

Conversion rate over time by channels

Conversion rate from Feb, 2025 to Dec, 2025
Direct
Paid Search
Email
Organic Search
Social
Other

Average order value by channels

The average order value by channels

$97
Email
$77
Social
$71
Direct
$69
Display
$59
Organic Search
$58
Other

Average order value by channels

Absolute values in $ from Feb, 2025 to Dec, 2025
Email
Social
Direct
Display
Organic Search
Other


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