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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

31%
25-34
26%
18-24
17%
35-44
12%
45-54
8.1%
55-64
6.5%
Other

Sessions share over time by users’ age

Share of sessions in % from Feb, 2025 to Dec, 2025
25-34
18-24
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

1%
35-44
0.96%
18-24
0.95%
25-34
0.86%
45-54
0.75%
65+
0.71%
Other

Conversion rate over time by users’ age

Conversion rate from Feb, 2025 to Dec, 2025
35-44
18-24
25-34
45-54
65+
Other

Average order value by users’ age

The average order value by users’ age

$64
35-44
$63
65+
$63
45-54
$61
25-34
$60
55-64
$56
Other

Average order value by users’ age

Absolute values in $ from Feb, 2025 to Dec, 2025
35-44
65+
45-54
25-34
55-64
Other


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