Home/Insights/Internet users by ageOct, 2025 - Apr, 2026
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

33%
25-34
24%
18-24
17%
35-44
12%
45-54
7.9%
55-64
5.8%
Other

Sessions share over time by users’ age

Share of sessions in % from Oct, 2025 to Apr, 2026
25-34
18-24
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

0.99%
35-44
0.9%
25-34
0.82%
45-54
0.81%
18-24
0.66%
65+
0.64%
Other

Conversion rate over time by users’ age

Conversion rate from Oct, 2025 to Apr, 2026
35-44
25-34
45-54
18-24
65+
Other

Average order value by users’ age

The average order value by users’ age

$77
65+
$73
35-44
$72
45-54
$69
55-64
$69
25-34
$65
Other

Average order value by users’ age

Absolute values in $ from Oct, 2025 to Apr, 2026
65+
35-44
45-54
55-64
25-34
Other


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