Home/Insights/Internet users by ageJun, 2024 - Feb, 2025
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Internet users by age

This report analyzes traffic from users across different age groups and how they interact with the e-commerce sites they are visiting. Grips Intelligence is dedicated to providing unparalleled insights into the ever-evolving landscape of e-commerce. With our cutting-edge technology and vast data repository, we offer in-depth analyses and benchmarks for the most sought-after metrics.

Internet users by age

Traffic share by users’ age

The share of traffic by users’ age

31%
25-34
25%
18-24
18%
35-44
12%
45-54
8%
55-64
5.9%
Other

Sessions share over time by users’ age

Share of sessions in % from Jun, 2024 to Feb, 2025
25-34
18-24
35-44
45-54
55-64
Other

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Conversion rate by users’ age

The conversion rate by users’ age

0.76%
35-44
0.74%
25-34
0.74%
18-24
0.69%
45-54
0.54%
65+
0.53%
Other

Conversion rate over time by users’ age

Conversion rate from Jun, 2024 to Feb, 2025
35-44
25-34
18-24
45-54
65+
Other

Average order value by users’ age

The average order value by users’ age

$99
65+
$98
45-54
$97
55-64
$94
35-44
$94
18-24
$93
Other

Average order value by users’ age

Absolute values in $ from Jun, 2024 to Feb, 2025
65+
45-54
55-64
35-44
18-24
Other


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