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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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15.6K
Revenue
5.6K
Sessions
2.0-2.5%
Conversion rate
$100-125
Average order value
Online only revenue for thelapelproject.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

The website thelapelproject.com focuses on selling customizable fabric lapels for individuals seeking to enhance their outfits. It offers various lapel designs and patterns, allowing customers to personalize their attire. Additionally, it provides an easy platform for customers to navigate and purchase lapels that suit their style.

thelapelproject.com’s revenueOVER TIME
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Over the past three months, thelapelproject.com revenue has experienced growth of 69%, compared to the preceding three months.

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thelapelproject.com revenue growth for last six months
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OVERVIEW
In August 2024, thelapelproject.com in the FASHION AND APPAREL industry generated $15,558 in online sales, with a conversion rate of 2.00-2.50% and an average order value (AOV) of $100-125. Comparatively, shein.com leads the category with $584,303,064 in revenue and 204,505,204 sessions, while the median revenue and sessions are $91,255 and 36,286 respectively. A very high conversion rate in the industry is 3.18% and a very low AOV is $77. Overall, thelapelproject.com shows solid performance metrics within its competitive landscape.
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thelapelproject.com competitors

When comparing thelapelproject.com to its competitors in the men's accessories industry, we can see some interesting insights. The Lapel Project generated a revenue of $15,558 with 131 transactions from 5,553 sessions, boasting an Average Order Value (AOV) of $100-125 and a conversion rate of 2.00-2.50%. In contrast, bowtieclub.com outperformed with $37,542 in revenue, 397 transactions from 14,351 sessions, and an AOV of $75-100, with a higher conversion rate of 2.50-3.00%. highcottonties.com excelled with $54,915 in revenue, 427 transactions from 25,109 sessions, and a higher AOV of $125-150, though with a slightly lower conversion rate of 1.50-2.00%. The Lapel Project's competitors varied in performance metrics, showcasing the diversity in the market and highlighting areas where thelapelproject.com can potentially improve to remain competitive.

#1 mrsbowtie.com
31.8K
Revenue
14.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#2 bowtieclub.com
37.5K
Revenue
14.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
#3 highcottonties.com
54.9K
Revenue
25.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#4 tailoreddetroit.com
9.5K
Revenue
1.6K
Sessions
3.0-3.5%
Conv. rate
$175-200
AOV
#5 friartux.com
156.7K
Revenue
85.3K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
thelapelproject.com vs top market performers
thelapelproject.com
top retailers
conversion rate vs average order value for thelapelproject.com and its competitors
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thelapelproject.com brandsby revenue

1
Logo for the lapel projectThe Lapel Project
2
Logo for the-lapel-projectThe-lapel-project

thelapelproject.com categoriesby revenue

1
Apparel & Accessories
2
Neckties
3
Shoes
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brands overtime comparison

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thelapelproject.com channels

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thelapelproject.com Google Ads spend

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thelapelproject.com devices

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thelapelproject.com top markets

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thelapelproject.com country & global rank

Assess the ranking of thelapelproject.com among other retailers within its primary country and worldwide.

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