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May 2026
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Home/Insights/Retailers/takealot.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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20.6M
Revenue
May 26
17.6M
Sessions
May 26
2.0-2.5%
Conv. rate
May 26
$50-75
AOV
May 26
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  • Main country of store: SOUTH AFRICA
  • Website category: MARKETPLACE

takealot.com is an online retail platform based in South Africa offering a vast range of products. Their inventory includes electronics, appliances, books, toys, beauty products, fashion items, groceries, and home essentials. With various payment options and delivery services available, customers can conveniently purchase a wide array of goods all in one place.

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takealot.com Annual Revenue and Growth

takealot.com's annual sales on its online store amounted to $255.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$255.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
takealot.com revenue by year

takealot.com's monthly revenueOVER TIME
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Over the past three months, takealot.com revenue has experienced growth of 11%, compared to the preceding three months.

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takealot.com revenue growth for last six months
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OVERVIEW
In May 2026, takealot.com generated $20,569,468 in online sales, significantly higher than the median of $272,090 in the e-commerce and shopping marketplace, although still dwarfed by Amazon's $12,236,119,558. The site maintained a conversion rate of 2.00-2.50%, below the high benchmark of 4.41%, while its average order value ranged from $50 to $75, closely aligning with the low end of the market. With 17,567,811 sessions, takealot.com exhibited robust traffic, although far behind Amazon's 2,668,424,650 sessions, showcasing its position as a prominent yet niche player in the competitive e-commerce landscape.
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takealot.com competitors

In May 2026, takealot.com generated $20,569,468 in revenue from 372,230 transactions, with a conversion rate of 2.00-2.50% across 17,567,811 sessions. In stark contrast, amazon.com achieved an impressive $12,236,119,558 in revenue with a conversion rate of 6.50-7.00%, reflecting its substantial scale. ebay.com, with revenue of $2,133,965,891, had a better AOV of $75-100 and a conversion rate of 4.00-4.50%. walmart.com reported $3,345,065,061 in revenue, boasting the highest AOV at $100-125, and a conversion rate of 5.50-6.00%. Meanwhile, etsy.com, while smaller with $576,047,220 in revenue, exhibited a lower conversion rate of 1.50-2.00%. Lastly, dischem.co.za lagged with $1,341,044, reflecting the diversity in market segments and operational scales within the e-commerce landscape.

amazon.com screenshot
#1 amazon.com
12.2B
Revenue
2.7B
Sessions
6.5-7.0%
Conv. rate
$50-75
AOV
ebay.com screenshot
#2 ebay.com
2.1B
Revenue
664.9M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
etsy.com screenshot
#3 etsy.com
576M
Revenue
436.9M
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
dischem.co.za screenshot
#4 dischem.co.za
1.3M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
walmart.com screenshot
#5 walmart.com
3.3B
Revenue
512.4M
Sessions
5.5-6.0%
Conv. rate
$100-125
AOV
takealot.com vs top market performers
takealot.com
top retailers
conversion rate vs average order value for takealot.com and its competitors
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Revenue share by device at takealot.com

In May large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In May large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

Industries takealot.com operates in

takealot.com is tracked across 1 e-commerce industry. Explore market size, leading retailers and benchmarks for each.

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takealot.com channels

Identify top traffic channels that drive growth for takealot.comand discover how performance of traffic channels has changed over time.

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takealot.com Google Ads spend

Evaluate takealot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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takealot.com devices

Review takealot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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takealot.com top markets

Explore takealot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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takealot.com country & global rank

Assess the ranking of takealot.com among other retailers within its primary country and worldwide.

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