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Mar 2026
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Home/Insights/Retailers/takealot.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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23M
Revenue
Mar 26
18.2M
Sessions
Mar 26
2.0-2.5%
Conv. rate
Mar 26
$50-75
AOV
Mar 26
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  • Main country of store: SOUTH AFRICA
  • Website category: MARKETPLACE

takealot.com is an online retail platform based in South Africa offering a vast range of products. Their inventory includes electronics, appliances, books, toys, beauty products, fashion items, groceries, and home essentials. With various payment options and delivery services available, customers can conveniently purchase a wide array of goods all in one place.

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takealot.com Annual Revenue and Growth

takealot.com's annual sales on its online store amounted to $255.1M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$255.1M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
takealot.com revenue by year

takealot.com's monthly revenueOVER TIME
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Over the past three months, takealot.com revenue has experienced decline of 19%, compared to the preceding three months.

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takealot.com revenue decline for last six months
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OVERVIEW
In March 2026, takealot.com reported revenue of $23,021,496, significantly exceeding the marketplace median of $435,665, while maintaining a conversion rate of 2.00-2.50%, lower than the industry's high of 4.56%. With an average order value (AOV) between $50-75, it remains competitive against the high AOV benchmark of $296. The site attracted 18,249,862 sessions, far above the median of 156,477 but dwarfed by Amazon's 2,537,121,103 sessions, highlighting its strong presence in the e-commerce market despite the vast scale of larger competitors.
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takealot.com competitors

In March 2026, takealot.com reported a revenue of $23,021,496 with 438,626 transactions and 18,249,862 sessions, boasting a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. Comparing this to its competitors, amazon.com leads the pack with a staggering revenue of $12,997,088,588, 190,241,501 transactions, and 2,537,121,103 sessions, achieving a conversion rate of 7.00-7.50% with an AOV of $50-75. ebay.com follows with a revenue of $2,478,129,663, 31,023,116 transactions, and 670,631,119 sessions, showing a conversion rate of 4.50-5.00% and an AOV of $75-100. etsy.com and takealot.com share a similar AOV and conversion rate, with Etsy generating $597,494,261 in revenue. dischem.co.za falls behind in revenue with $1,089,521, while walmart.com generates $2,636,699,449, with both having lower conversion rates compared to takealot.com and its competitors.

amazon.com screenshot
#1 amazon.com
13B
Revenue
2.5B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
ebay.com screenshot
#2 ebay.com
2.5B
Revenue
670.6M
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
etsy.com screenshot
#3 etsy.com
597.5M
Revenue
427.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
dischem.co.za screenshot
#4 dischem.co.za
1.1M
Revenue
3.2M
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
walmart.com screenshot
#5 walmart.com
2.6B
Revenue
485M
Sessions
4.5-5.0%
Conv. rate
$100-125
AOV
takealot.com vs top market performers
takealot.com
top retailers
conversion rate vs average order value for takealot.com and its competitors
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Revenue share by device at takealot.com

In March large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In March large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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takealot.com channels

Identify top traffic channels that drive growth for takealot.comand discover how performance of traffic channels has changed over time.

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takealot.com Google Ads spend

Evaluate takealot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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takealot.com devices

Review takealot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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takealot.com top markets

Explore takealot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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takealot.com country & global rank

Assess the ranking of takealot.com among other retailers within its primary country and worldwide.

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