Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

takealot.com

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33.9M

Revenue

17.8M

Sessions

2.0-2.5%

Conversion rate

$75-100

Average order value

Online only revenue for takealot.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: SOUTH AFRICA
Website category: MARKETPLACE

takealot.com is an online retail platform based in South Africa offering a vast range of products. Their inventory includes electronics, appliances, books, toys, beauty products, fashion items, groceries, and home essentials. With various payment options and delivery services available, customers can conveniently purchase a wide array of goods all in one place.

takealot.com’s revenueOVER TIME
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Over the past three months, takealot.com revenue has experienced decline of 2.1%, compared to the preceding three months.

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takealot.com revenue decline for last six months

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OVERVIEW

In August 2024, takealot.com in the MARKETPLACE industry had a revenue of $33,857,823 with a median revenue of $448,242. Its conversion rate ranged from 2.00% to 2.50%, and the highest and lowest conversion rates in the industry were 4.63% and 1.13% respectively. The average order value (AOV) was between $75 and $100, with the highest AOV at $288 and the lowest at $53. The site had 17,837,595 sessions, while the highest number of sessions was recorded at 2,702,656,415 for amazon.com, with a median of 151,662 sessions in the industry.

takealot.com competitors

In comparison to its competitors, takealot.com lags behind in terms of revenue, transactions, and sessions. While takealot.com generated a revenue of 33,857,823 with 418,491 transactions and 17,837,595 sessions, ebay.com leads the pack with a whopping revenue of 2,215,103,413, 29,123,244 transactions, and 630,146,173 sessions. amazon.com also outperforms takealot.com with a revenue of 12,238,229,466, 200,896,859 transactions, and 2,702,656,415 sessions. However, takealot.com shares a similar Average Order Value (AOV) range of 75-100 with ebay.com and amazon.com but falls behind in conversion rate, which ranges between 2.00-2.50, while ebay.com and amazon.com boast higher conversion rates of 4.50-5.00 and 7.00-7.50 respectively. Despite these disparities, takealot.com remains competitive in the online retail space.

#1 amazon.com

12.2B

Revenue

2.7B

Sessions

7.0-7.5%

Conv. rate

$50-75

AOV

#2 ebay.com

2.2B

Revenue

630.1M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

#3 etsy.com

611M

Revenue

423.1M

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 dischem.co.za

1.2M

Revenue

3.7M

Sessions

0.5-1.0%

Conv. rate

$25-50

AOV

#5 ebay.co.uk

792.2M

Revenue

211.8M

Sessions

4.5-5.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

takealot.com vs top market performers

takealot.com

top retailers

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takealot.com brandsby revenue

Takealot

Samsung

Top retailers:amazon.com amazon.de currys.co.uk

Usn

Top retailers:amazon.co.uk ebay.co.uk amazon.de

takealot.com categoriesby revenue

Furniture

Top retailers:macys.com zara.com ralphlauren.com

Home & Garden

Top retailers:etsy.com marksandspencer.com ebay.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

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Top retailers:rewe.de morrisons.com asda.com

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Top retailers:ikea.com wayfair.com nordstrom.com

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takealot.com channels

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takealot.com Google Ads spend

Evaluate takealot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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takealot.com devices

Review takealot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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takealot.com top markets

Explore takealot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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