takealot.com
takealot.com is an online retail platform based in South Africa offering a vast range of products. Their inventory includes electronics, appliances, books, toys, beauty products, fashion items, groceries, and home essentials. With various payment options and delivery services available, customers can conveniently purchase a wide array of goods all in one place.
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takealot.com Annual Revenue and Growth
takealot.com's annual sales on its online store amounted to $321M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
takealot.com's monthly revenueOVER TIME
Over the past three months, takealot.com revenue has experienced growth of 18%, compared to the preceding three months.
takealot.com competitors
In December 2025, takealot.com generated $23,137,053 in revenue from 436,355 transactions with 22,204,932 sessions. Their average order value (AOV) falls in the range of $50-75, and their conversion rate ranges from 1.50% to 2.00%. Comparing these metrics to its competitors, amazon.com leads the pack with a revenue of $14,705,791,070, 229,823,070 transactions, and 3,099,241,882 sessions. amazon.com has a higher conversion rate of 7.00-7.50%, showcasing strong customer loyalty. On the other hand, ebay.com, with $3,810,216,779 in revenue, focuses on a higher AOV range of $75-100 and a conversion rate of 5.50-6.00%. etsy.com follows with $1,006,888,563 in revenue, 14,337,310 transactions, and a conversion rate of 2.50-3.00%. Despite stiff competition, takealot.com holds its ground with a loyal customer base and consistent performance metrics.
Revenue share by device at takealot.com
In December large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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takealot.com channels
Identify top traffic channels that drive growth for takealot.comand discover how performance of traffic channels has changed over time.
takealot.com Google Ads spend
Evaluate takealot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
takealot.com devices
Review takealot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
