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Jul 2025
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Home/Insights/Retailers/takealot.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

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22.2M
Revenue
17.6M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
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  • Main country of store: SOUTH AFRICA
  • Website category: MARKETPLACE

takealot.com is an online retail platform based in South Africa offering a vast range of products. Their inventory includes electronics, appliances, books, toys, beauty products, fashion items, groceries, and home essentials. With various payment options and delivery services available, customers can conveniently purchase a wide array of goods all in one place.

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takealot.com's revenueOVER TIME
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Over the past three months, takealot.com revenue has experienced decline of 12%, compared to the preceding three months.

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takealot.com revenue decline for last six months
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OVERVIEW
In July 2025, takealot.com in the MARKETPLACE industry generated $22,212,830 in online sales with a conversion rate of 2.00-2.50% and an average order value (AOV) of $50-75. The store had 17,593,667 sessions, while amazon.com led with 2,860,529,374 sessions. The median revenue in the industry was $276,666, with amazon.com having the highest revenue of $14,197,032,099. The highest conversion rate was 3.98% and the lowest was 0.86%, while the highest AOV was $301 and the lowest was $52. The median number of sessions in the industry was 131,554.
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takealot.com competitors

In July 2025, takealot.com had a revenue of $22,212,830 from 394,467 transactions with 17,593,667 sessions. The average order value (AOV) ranged between $50-75, and the conversion rate was between 2.00-2.50%. Comparing this data to its competitors, amazon.com stood out with a revenue of $14,197,032,099 from 203,725,373 transactions and 2,860,529,374 sessions. ebay.com had revenue of $2,503,399,105 from 29,871,065 transactions and 678,029,836 sessions, with a higher AOV of $75-100 but a lower conversion rate of 4.00-4.50%. etsy.com's revenue was $568,137,078 from 8,320,019 transactions and 401,668,994 sessions, with similar AOV and conversion rate to takealot.com. dischem.co.za and walmart.com also had varying performance metrics in terms of revenue, transactions, sessions, AOV, and conversion rate compared to takealot.com.

amazon.com screenshot
#1 amazon.com
14.2B
Revenue
2.9B
Sessions
7.0-7.5%
Conv. rate
$50-75
AOV
ebay.com screenshot
#2 ebay.com
2.5B
Revenue
678M
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
etsy.com screenshot
#3 etsy.com
568.1M
Revenue
401.7M
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
dischem.co.za screenshot
#4 dischem.co.za
1.4M
Revenue
4.3M
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
walmart.com screenshot
#5 walmart.com
3.2B
Revenue
516.6M
Sessions
4.5-5.0%
Conv. rate
$125-150
AOV
takealot.com vs top market performers
takealot.com
top retailers
conversion rate vs average order value for takealot.com and its competitors
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Revenue share by device at takealot.com

In July large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.

In July large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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takealot.com channels

Identify top traffic channels that drive growth for takealot.comand discover how performance of traffic channels has changed over time.

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takealot.com Google Ads spend

Evaluate takealot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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takealot.com devices

Review takealot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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takealot.com top markets

Explore takealot.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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takealot.com country & global rank

Assess the ranking of takealot.com among other retailers within its primary country and worldwide.

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