takealot.com
takealot.com is an online retail platform based in South Africa offering a vast range of products. Their inventory includes electronics, appliances, books, toys, beauty products, fashion items, groceries, and home essentials. With various payment options and delivery services available, customers can conveniently purchase a wide array of goods all in one place.
GRIPS CUSTOMERS & RESEARCH PARTNERS
takealot.com Annual Revenue and Growth
takealot.com's annual sales on its online store amounted to $321M in 2024, up 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.
takealot.com's monthly revenueOVER TIME
Over the past three months, takealot.com revenue has experienced growth of 19%, compared to the preceding three months.
takealot.com competitors
In September 2025, takealot.com reported a revenue of 19,379,012 with 357,306 transactions and 16,558,341 sessions, boasting an average order value (AOV) of 50-75 and a conversion rate of 2.00-2.50. When compared to its competitors, amazon.com stands out with a massive revenue of 13,518,439,469, 187,707,899 transactions, and 2,561,667,744 sessions, along with a high conversion rate of 7.00-7.50. ebay.com follows with a revenue of 2,252,894,854, 27,281,437 transactions, and 618,629,331 sessions, featuring a higher AOV of 75-100. etsy.com, on the other hand, shows a revenue of 575,143,195, 8,420,267 transactions, and 391,552,493 sessions, similar to takealot.com in terms of AOV and conversion rate. dischem.co.za lags behind with a much lower revenue, transactions, and sessions, as well as a lower AOV and conversion rate. walmart.com, with a revenue of 2,895,540,633, 22,980,175 transactions, and 478,271,346 sessions, showcases a higher AOV and conversion rate compared to takealot.com.
Revenue share by device at takealot.com
In September large majority of sales on takealot.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
Gain even more insights with the Grips app
takealot.com channels
Identify top traffic channels that drive growth for takealot.comand discover how performance of traffic channels has changed over time.
takealot.com Google Ads spend
Evaluate takealot.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
takealot.com devices
Review takealot.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
