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Dec 2025
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Home/Insights/Retailers/scottbarnes.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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11.6K
Revenue
Dec 25
4.7K
Sessions
Dec 25
3.5-4.0%
Conv. rate
Dec 25
$50-75
AOV
Dec 25
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Scottbarnes.com is a website that offers a range of beauty products and makeup-related items available for purchase. It features a variety of high-quality cosmetic products like foundations, eyeshadow palettes, lipsticks, and brushes. The website also provides useful beauty tips, blog posts, and video tutorials for makeup enthusiasts and professionals.

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scottbarnes.com Annual Revenue and Growth

scottbarnes.com's annual sales on its online store amounted to $310.8K in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$310.8K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
scottbarnes.com revenue by year

scottbarnes.com's monthly revenueOVER TIME
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Over the past three months, scottbarnes.com revenue has experienced decline of 35%, compared to the preceding three months.

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scottbarnes.com revenue decline for last six months
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OVERVIEW
In December 2025, scottbarnes.com generated $11,612 in online sales, significantly lower than the industry median of $53,444 for BEAUTY AND COSMETICS, with a conversion rate of 3.50-4.00%, slightly below the high of 4.87% but well above the low of 1.29%. The average order value (AOV) ranged from $50-75, falling short of the high AOV of $191 and close to the low of $45. The site had 4,661 sessions, markedly below the industry median of 23,270 and a far cry from sephora.com's staggering 76,213,109 sessions, indicating growth opportunities for the brand.
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scottbarnes.com competitors

In December 2025, scottbarnes.com generated $11,612 in revenue from 179 transactions and 4,661 sessions, with an average order value (AOV) between $50-75 and a conversion rate of 3.50-4.00%. Compared to its competitors, Wander Beauty performed the best with $121,819 in revenue from 1,324 transactions and 39,513 sessions, AOV of $75-100, and a conversion rate of 3.00-3.50%. scottbarnes.com lagged behind in revenue but had a higher conversion rate. Stage Makeup Online, Makeup Geek, and RMS Beauty also outperformed scottbarnes.com in terms of revenue, transactions, and sessions. Mented Cosmetics had similar revenue to scottbarnes.com but with a higher conversion rate. Overall, while scottbarnes.com may have had a lower revenue compared to some competitors, its conversion rate was competitive within the beauty industry.

wanderbeauty.com screenshot
#1 wanderbeauty.com
121.8K
Revenue
39.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
stagemakeuponline.com screenshot
#2 stagemakeuponline.com
20.3K
Revenue
14.2K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
makeupgeek.com screenshot
#3 makeupgeek.com
30.7K
Revenue
17.1K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
mentedcosmetics.com screenshot
#4 mentedcosmetics.com
55.4K
Revenue
30.4K
Sessions
4.0-4.5%
Conv. rate
$25-50
AOV
rmsbeauty.com screenshot
#5 rmsbeauty.com
1M
Revenue
554.1K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
scottbarnes.com vs top market performers
scottbarnes.com
top retailers
conversion rate vs average order value for scottbarnes.com and its competitors
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Revenue share by device at scottbarnes.com

In December large majority of sales on scottbarnes.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on scottbarnes.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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scottbarnes.com channels

Identify top traffic channels that drive growth for scottbarnes.comand discover how performance of traffic channels has changed over time.

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scottbarnes.com Google Ads spend

Evaluate scottbarnes.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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scottbarnes.com devices

Review scottbarnes.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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scottbarnes.com top markets

Explore scottbarnes.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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scottbarnes.com country & global rank

Assess the ranking of scottbarnes.com among other retailers within its primary country and worldwide.

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