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Sep 2026
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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16.3K
Revenue
Sep 26
9.2K
Sessions
Sep 26
1.5-2.0%
Conv. rate
Sep 26
$100-125
AOV
Sep 26
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $326.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$326.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced growth of 18%, compared to the preceding three months.

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makeupgeek.com revenue growth for last six months
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OVERVIEW
makeupgeek.com generated $16,300 in revenue for online sales in September 2026, significantly lower than a typical beauty and cosmetics store, which sees around $35,500 monthly. Its conversion rate stands at 1.50-2.00%, comfortably within the typical range of 1.06% to 4.56%. The average order value (AOV) is $100-125, also within the category's typical range of $50 to $214. The site attracted 9,199 sessions, which is below the typical beauty and cosmetics store's 14,500 monthly sessions; for context, the most-visited site, sephora.com, garners an impressive 66.1 million sessions.
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makeupgeek.com competitors

makeupgeek.com trails significantly behind lagirlusa.com in all key performance metrics. As of September 2026, makeupgeek.com reported a revenue of $16,300, with 152 transactions and 9,199 sessions, resulting in an average order value (AOV) ranging from $100-125 and a conversion rate of 1.50-2.00%. In contrast, lagirlusa.com achieved a revenue of $173,000 from 3,839 transactions over 111,000 sessions, with an AOV between $25-50 and a conversion rate of 3.00-3.50%. Other competitors, like makeupamurder.com with $168,000 in revenue, also outperformed makeupgeek.com, having 1,732 transactions and 61,700 sessions. Similarly, beautybakerie.com and lookfabulousforever.com demonstrated stronger metrics, generating revenues of $108,000 and $43,600, respectively. Overall, makeupgeek.com ranks last among its peers in revenue, transactions, and sessions, indicating significant challenges in attracting customers compared to its more successful competitors.

lagirlusa.com screenshot
#1 lagirlusa.com
172.6K
Revenue
110.9K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
168K
Revenue
61.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
28.7K
Revenue
10.3K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
43.6K
Revenue
17.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
107.8K
Revenue
41.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In September large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In September large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries makeupgeek.com operates in

makeupgeek.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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