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Aug 2025
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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27.6K
Revenue
Aug 25
17.6K
Sessions
Aug 25
1.5-2.0%
Conv. rate
Aug 25
$75-100
AOV
Aug 25
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $391.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$391.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced growth of 1.7%, compared to the preceding three months.

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makeupgeek.com revenue growth for last six months
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OVERVIEW
In August 2025, makeupgeek.com in the BEAUTY AND COSMETICS industry had online sales revenue of $27,593, a conversion rate of 1.50-2.00%, an AOV of $75-100, and 17,595 sessions. The median revenue for the industry was $43,264, with the largest online store being themancompany.com at $109,440,426. A high conversion rate in the industry is 4.33%, while a low is 1.0%. The highest AOV is $202, and the lowest is $46. The store with the most sessions was sephora.com with 44,212,513, while the median for the industry was 22,297.
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makeupgeek.com competitors

In August 2025, makeupgeek.com generated a revenue of $27,593 from 286 transactions with 17,595 sessions, boasting an average order value (AOV) between $75-$100 and a conversion rate of 1.50-2.00%. In comparison, lagirlusa.com outperformed with a revenue of $192,464 from 3,867 transactions and 114,150 sessions, with a lower AOV of $25-$50 but a higher conversion rate of 3.00-3.50%. makeupamurder.com followed with a revenue of $98,298 from 1,207 transactions and 50,749 sessions, maintaining a similar AOV of $75-$100 and a slightly higher conversion rate of 2.00-2.50%. scottbarnes.com, lookfabulousforever.com, and beautybakerie.com also demonstrated strong performance in various metrics, showcasing the competitive landscape within the makeup industry. Overall, makeupgeek.com held its ground with a respectable performance amidst its competitors.

lagirlusa.com screenshot
#1 lagirlusa.com
192.5K
Revenue
114.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
98.3K
Revenue
50.7K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
17.2K
Revenue
7.3K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
92.4K
Revenue
46K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
127.5K
Revenue
46K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In August large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In August large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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