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Dec 2025
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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30.7K
Revenue
Dec 25
17.1K
Sessions
Dec 25
1.5-2.0%
Conv. rate
Dec 25
$75-100
AOV
Dec 25
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $391.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$391.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 14%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In December 2025, makeupgeek.com generated $30,707 in online sales with a conversion rate between 1.50-2.00%, lower than the industry median of $53,444 and well below Ulta's leading $152,769,917. Its average order value (AOV) ranged from $75-100, significantly below the high of $191 in the beauty sector, while sessions totaled 17,091, falling short of the median 23,270 and far from Sephora's impressive 76,213,109, indicating challenges in driving traffic and sales within a competitive BEAUTY AND COSMETICS market.
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makeupgeek.com competitors

In December 2025, makeupgeek.com generated $30,707 in revenue from 17,091 sessions and 325 transactions with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, lagirlusa.com had higher revenue at $60,963 from 88,808 sessions and 1,533 transactions, but with a lower AOV of $25-50 and the same conversion rate. makeupamurder.com had revenue of $77,565 from 31,642 sessions and 966 transactions, with a similar AOV to makeupgeek.com but a higher conversion rate of 3.00-3.50%. scottbarnes.com had the lowest revenue at $11,612 with 4,661 sessions and 179 transactions, while lookfabulousforever.com and beautybakerie.com outperformed makeupgeek.com in revenue with $165,905 and $107,273 respectively, from fewer sessions and transactions but higher AOVs and conversion rates.

lagirlusa.com screenshot
#1 lagirlusa.com
61K
Revenue
88.8K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
77.6K
Revenue
31.6K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
11.6K
Revenue
4.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
165.9K
Revenue
37.4K
Sessions
6.0-6.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
107.3K
Revenue
37.6K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In December large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In December large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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