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Sep 2025
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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16.3K
Revenue
Sep 25
10.9K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$75-100
AOV
Sep 25
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $391.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$391.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 10%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In September 2025, makeupgeek.com, a player in the BEAUTY AND COSMETICS sector, generated $16,281 in online sales, significantly lower than the industry median of $40,540, while competing with industry giant ulta.com's $93,223,020. The site's conversion rate ranged from 1.50-2.00%, falling below the high benchmark of 4.54%, and its average order value (AOV) was between $75-100, considerably less than the top-tier AOV of $203. With 10,941 sessions, makeupgeek.com also trails the median of 18,928 sessions in the sector and far behind sephora.com, which garnered an impressive 45,764,193 sessions.
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makeupgeek.com competitors

In September 2025, makeupgeek.com generated a revenue of $16,281 from 181 transactions and 10,941 sessions with an average order value (AOV) ranging from $75 to $100 and a conversion rate of 1.50-2.00%. When compared to its competitors, makeupgeek.com lags behind in revenue and sessions. For instance, lagirlusa.com outperformed makeupgeek.com with a revenue of $177,606 from 3,951 transactions and 114,193 sessions, but had a lower AOV and conversion rate. On the other hand, makeupamurder.com had similar revenue to makeupgeek.com but with fewer sessions and higher conversion rates. scottbarnes.com had a comparable revenue and AOV but with fewer transactions and sessions. lookfabulousforever.com and beautybakerie.com also outperformed makeupgeek.com in terms of revenue, transactions, and sessions. Overall, makeupgeek.com can improve its performance by increasing sessions and transactions to boost revenue.

lagirlusa.com screenshot
#1 lagirlusa.com
177.6K
Revenue
114.2K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
70.4K
Revenue
31.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
16.5K
Revenue
6.6K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
84.5K
Revenue
36.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
90.5K
Revenue
41K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In September large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In September large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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