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Jan 2026
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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21.7K
Revenue
Jan 26
14.6K
Sessions
Jan 26
1.5-2.0%
Conv. rate
Jan 26
$75-100
AOV
Jan 26
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $326.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$326.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced growth of 26%, compared to the preceding three months.

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makeupgeek.com revenue growth for last six months
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OVERVIEW
In January 2026, makeupgeek.com generated $21,678 in online sales, significantly below the BEAUTY AND COSMETICS median of $51,477, with a conversion rate between 1.50-2.00%, lower than the sector's high of 4.7%. The average order value (AOV) ranged from $75-100, below the high of $194. The site recorded 14,645 sessions, far from the median of 22,631 and dwarfed by ulta.com’s 47,691,438 sessions, indicating that while makeupgeek.com is a player in the beauty market, it faces substantial challenges in revenue, conversion efficiency, and overall traffic compared to larger competitors.
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makeupgeek.com competitors

In January 2026, makeupgeek.com generated $21,678 in revenue from 249 transactions and 14,645 sessions, with an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. In comparison, lagirlusa.com had the highest revenue at $66,004 with 1,684 transactions and 121,688 sessions, but a lower AOV of $25-50 and conversion rate of 1.00-1.50%. makeupamurder.com closely followed with $52,790 in revenue from 636 transactions and 22,162 sessions, sharing the same AOV as makeupgeek.com but a higher conversion rate of 2.50-3.00%. scottbarnes.com had the lowest revenue at $10,526 from 161 transactions and 4,208 sessions, with an AOV of $50-75 and the highest conversion rate among the competitors at 3.50-4.00%. lookfabulousforever.com and beautybakerie.com also outperformed makeupgeek.com in terms of revenue, transactions, sessions, AOV, and conversion rate.

lagirlusa.com screenshot
#1 lagirlusa.com
66K
Revenue
121.7K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
52.8K
Revenue
22.2K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
10.5K
Revenue
4.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
164.9K
Revenue
30.4K
Sessions
8.0-8.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
88.1K
Revenue
37.1K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In January large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In January large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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