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May 2025
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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37.4K
Revenue
18.9K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com's revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 5%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In May 2025, makeupgeek.com, an online store in the BEAUTY AND COSMETICS industry, generated a revenue of $37,411 with a conversion rate of 1.50-2.00% and an average order value (AOV) of $100-125. The website had 18,880 sessions during the month. Compared to industry benchmarks, makeupgeek.com falls slightly below the median revenue, conversion rate, and sessions, while maintaining an average AOV. The highest performing store in the industry is ulta.com with $96,002,620 in revenue and the highest conversion rate in the industry is 4.51%. sephora.com leads with 38,510,361 sessions.
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makeupgeek.com competitors

In May 2025, makeupgeek.com generated $37,411 in revenue from 325 transactions with 18,880 sessions, boasting an Average Order Value (AOV) of $100-125 and a conversion rate of 1.50-2.00%. In comparison, beautybakerie.com outperformed makeupgeek.com with $95,425 in revenue from 1,178 transactions and 34,808 sessions, a lower AOV of $75-100, but a higher conversion rate of 3.00-3.50%. lookfabulousforever.com also surpassed makeupgeek.com with $131,122 in revenue from 1,882 transactions and 41,311 sessions, despite having a lower AOV of $50-75, they had a significantly higher conversion rate of 4.50-5.00%. lagirlusa.com and makeupamurder.com both had higher revenues compared to makeupgeek.com, but lagged behind in terms of conversion rates. scottbarnes.com had the lowest revenue among the competitors, indicating room for growth in their online performance.

lagirlusa.com screenshot
#1 lagirlusa.com
74.1K
Revenue
84.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
83K
Revenue
41.6K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
16.8K
Revenue
7K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
131.1K
Revenue
41.3K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
95.4K
Revenue
34.8K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
makeupgeek.com vs top market performers
makeupgeek.com
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conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In May large majority of sales on makeupgeek.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.

In May large majority of sales on makeupgeek.com, 64% was finalized on mobile devices, with 36% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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