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May 2026
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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14K
Revenue
May 26
9.5K
Sessions
May 26
1.5-2.0%
Conv. rate
May 26
$75-100
AOV
May 26
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $326.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$326.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 32%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In May 2026, makeupgeek.com reported online sales revenue of $13,952, significantly below the BEAUTY AND COSMETICS median of $41,533, with a conversion rate between 1.50-2.00%, trailing behind the industry high of 4.55%. Their average order value (AOV) ranged from $75-100, lower than the high of $205 in the sector. The site garnered 9,474 sessions, far fewer than the median of 16,416, highlighting its position relative to larger competitors like Ulta, which led the category with a staggering $131,310,258 in revenue and 60,095,887 sessions.
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makeupgeek.com competitors

In May 2026, makeupgeek.com generated a revenue of $13,952 with 148 transactions from 9,474 sessions, leading to an average order value (AOV) of $75-100 and a conversion rate between 1.50-2.00%. In contrast, competitors like lagirlusa.com achieved $69,120 in revenue with a higher transaction count of 1,007 from 87,943 sessions, although with a lower AOV of $50-75 and a conversion rate of 1.00-1.50%. makeupamurder.com outperformed with $114,318 in revenue and a higher conversion rate of 2.50-3.00%, while lookfabulousforever.com stood out with a conversion rate of 6.00-6.50% and revenue of $101,004. Additionally, beautybakerie.com recorded $111,454 in revenue with a conversion rate of 4.00-4.50%, highlighting a competitive market where makeupgeek.com has room for improvement in both traffic and transactions.

lagirlusa.com screenshot
#1 lagirlusa.com
69.1K
Revenue
87.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
114.3K
Revenue
49.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
11.9K
Revenue
5.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
101K
Revenue
18.4K
Sessions
6.0-6.5%
Conv. rate
$75-100
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
111.5K
Revenue
33K
Sessions
4.0-4.5%
Conv. rate
$75-100
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In May large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In May large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

Industries makeupgeek.com operates in

makeupgeek.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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brands overtime comparison

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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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