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Oct 2025
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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17.1K
Revenue
Oct 25
10.1K
Sessions
Oct 25
1.5-2.0%
Conv. rate
Oct 25
$75-100
AOV
Oct 25
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $391.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$391.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 40%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In October 2025, makeupgeek.com reported online sales revenue of $17,115, significantly below the BEAUTY AND COSMETICS median of $41,294, with a conversion rate of 1.50-2.00%, also trailing the sector's high of 4.65%. The site's average order value (AOV) ranged from $75-100, far lower than the impressive $202 AOV seen in top-performing brands. Additionally, makeupgeek.com recorded 10,136 sessions, considerably fewer than the median of 18,156 within its category, highlighting its challenges in performance compared to industry leaders like themancompany.com and sephora.com.
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makeupgeek.com competitors

In October 2025, makeupgeek.com reported a revenue of $17,115 with 182 transactions and 10,136 sessions, boasting an average order value (AOV) of $75-100 and a conversion rate of 1.50-2.00%. Compared to its competitors, makeupgeek.com falls behind in terms of revenue and transactions. lagirlusa.com leads the pack with a revenue of $244,515 from 5,611 transactions and 91,299 sessions, with a high conversion rate of 6.00-6.50%. However, makeupgeek.com is on par with makeupamurder.com in terms of revenue, AOV, and conversion rate. scottbarnes.com has lower revenue but a higher conversion rate, while lookfabulousforever.com and beautybakerie.com both outperform makeupgeek.com in revenue and transactions. Despite its competitors' success, makeupgeek.com stands out for its consistent AOV and conversion rate in a competitive market.

lagirlusa.com screenshot
#1 lagirlusa.com
244.5K
Revenue
91.3K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
69.5K
Revenue
32.5K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
10.7K
Revenue
4.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
132.2K
Revenue
37.4K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
92K
Revenue
28.5K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In October large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In October large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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