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Nov 2025
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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24.3K
Revenue
Nov 25
12.9K
Sessions
Nov 25
2.0-2.5%
Conv. rate
Nov 25
$75-100
AOV
Nov 25
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $391.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$391.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 37%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In November 2025, makeupgeek.com, a BEAUTY AND COSMETICS website, generated $24,262 in revenue, significantly below the industry median of $52,547, while also reporting a conversion rate of 2.00-2.50%, under the high benchmark of 5.32%. The Average Order Value (AOV) ranged between $75-100, well below the industry high of $204. The site recorded 12,861 sessions, notably fewer than the median of 19,748 in its category, and far from sephora.com’s staggering 76,114,809 sessions, indicating potential areas for improvement in attracting and converting visitors.
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makeupgeek.com competitors

In November 2025, makeupgeek.com generated a revenue of $24,262 from 265 transactions and 12,861 sessions with an average order value (AOV) ranging between $75-$100 and a conversion rate of 2.00-2.50%. In comparison, lagirlusa.com outperformed makeupgeek.com with a revenue of $236,994 from 5,378 transactions and 86,327 sessions, boasting a higher conversion rate of 6.00-6.50%. On the other hand, makeupamurder.com also surpassed makeupgeek.com with a revenue of $82,623 from 979 transactions and 32,329 sessions, while maintaining a similar AOV and a slightly higher conversion rate. Despite facing stiff competition from other beauty brands like scottbarnes.com, lookfabulousforever.com, and beautybakerie.com, makeupgeek.com holds its ground with respectable metrics in the industry.

lagirlusa.com screenshot
#1 lagirlusa.com
237K
Revenue
86.3K
Sessions
6.0-6.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
82.6K
Revenue
32.3K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
10.3K
Revenue
4.2K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
191.8K
Revenue
47.8K
Sessions
5.0-5.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
127.2K
Revenue
37.6K
Sessions
4.5-5.0%
Conv. rate
$50-75
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In November large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.

In November large majority of sales on makeupgeek.com, 57% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 43% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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