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Apr 2026
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Home/Insights/Retailers/makeupgeek.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

Favicon for makeupgeek.commakeupgeek.com

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15.4K
Revenue
Apr 26
11.1K
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$75-100
AOV
Apr 26
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MakeupGeek.com is a cosmetics website offering a variety of products for makeup enthusiasts. Their inventory includes a wide range of makeup items such as eyeshadows, eyeliners, lipsticks, foundations, and brushes. Additionally, the website provides tutorials, reviews, and tips to assist users in achieving desired makeup looks.

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makeupgeek.com Annual Revenue and Growth

makeupgeek.com's annual sales on its online store amounted to $326.9K in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$326.9K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
makeupgeek.com revenue by year

makeupgeek.com's monthly revenueOVER TIME
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Over the past three months, makeupgeek.com revenue has experienced decline of 36%, compared to the preceding three months.

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makeupgeek.com revenue decline for last six months
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OVERVIEW
In April 2026, makeupgeek.com generated $15,365 in revenue from online sales, significantly below the BEAUTY AND COSMETICS median of $40,161, with a conversion rate ranging between 1.50-2.00%, compared to the high of 4.38%. The average order value (AOV) was between $75-100, lower than the category high of $195. With 11,076 sessions, makeupgeek.com lags behind the median of 20,819 and far from the market leader Sephora, which boasts 84,653,344 sessions, indicating areas for potential growth in traffic and revenue generation within the competitive landscape of beauty e-commerce.
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makeupgeek.com competitors

In April 2026, makeupgeek.com generated $15,365 in revenue with a conversion rate of 1.50-2.00%, from 11,076 sessions and 172 transactions. In comparison, lagirlusa.com outperformed with $46,591 in revenue and a higher session count of 111,948, though its conversion rate was slightly lower at 1.00-1.50%. Meanwhile, makeupamurder.com boasted a better conversion rate of 2.50-3.00% and $39,444 in revenue from 17,659 sessions. lookfabulousforever.com stood out significantly with $70,450 in revenue and an impressive conversion rate of 4.00-4.50%. beautybakerie.com also surpassed makeupgeek.com with $49,459 in revenue, a higher AOV of $50-75, and a conversion rate of 2.00-2.50%. In contrast, scottbarnes.com had the lowest revenue at $10,189 but achieved the highest conversion rate of 3.00-3.50%, illustrating varied strategies among competitors.

lagirlusa.com screenshot
#1 lagirlusa.com
46.6K
Revenue
111.9K
Sessions
1.0-1.5%
Conv. rate
$25-50
AOV
makeupamurder.com screenshot
#2 makeupamurder.com
39.4K
Revenue
17.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
scottbarnes.com screenshot
#3 scottbarnes.com
10.2K
Revenue
5K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
lookfabulousforever.com screenshot
#4 lookfabulousforever.com
70.5K
Revenue
24.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
beautybakerie.com screenshot
#5 beautybakerie.com
49.5K
Revenue
33K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
makeupgeek.com vs top market performers
makeupgeek.com
top retailers
conversion rate vs average order value for makeupgeek.com and its competitors
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Revenue share by device at makeupgeek.com

In April large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.

In April large majority of sales on makeupgeek.com, 56% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 44% of sales coming from desktop devices.
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makeupgeek.com channels

Identify top traffic channels that drive growth for makeupgeek.comand discover how performance of traffic channels has changed over time.

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makeupgeek.com Google Ads spend

Evaluate makeupgeek.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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makeupgeek.com devices

Review makeupgeek.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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makeupgeek.com top markets

Explore makeupgeek.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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makeupgeek.com country & global rank

Assess the ranking of makeupgeek.com among other retailers within its primary country and worldwide.

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