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May 2026
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Home/Insights/Retailers/babytrend.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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329.3K
Revenue
May 26
124.6K
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$200-225
AOV
May 26
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Babytrend.com is an e-commerce website that specializes in selling a range of baby and infant products. Their inventory encompasses strollers, car seats, high chairs, play yards, and various other baby essentials. The website provides a convenient platform for purchasing essential items for parents and caregivers.

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babytrend.com Annual Revenue and Growth

babytrend.com's annual sales on its online store amounted to $2.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
babytrend.com revenue by year

babytrend.com's monthly revenueOVER TIME
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Over the past three months, babytrend.com revenue has experienced growth of 47%, compared to the preceding three months.

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babytrend.com revenue growth for last six months
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OVERVIEW
In May 2026, babytrend.com generated online sales revenue of $329,279, significantly exceeding the CHILDCARE median of $39,345, while achieving a conversion rate between 1.00-1.50%, notably lower than the industry high of 4.52%. The average order value (AOV) ranged from $200 to $225, below the CHILDCARE benchmark of $278, and the site recorded 124,585 sessions, compared to the median of 14,612 in the industry, illustrating its competitive positioning, albeit overshadowed by the industry leader, babylist.com, with revenues of $90,853,429 and sessions totaling 16,509,473.
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babytrend.com competitors

As of May 2026, babytrend.com outperformed its competitor babyjogger.com, generating $329,279 in revenue from 1,479 transactions across 124,585 sessions, achieving a conversion rate of 1.00-1.50%. In contrast, babyjogger.com recorded only $61,948 in revenue from 250 transactions, with a conversion rate of 0.00-0.50%. However, babytrend.com falls short when compared to leading brands like gracobaby.com and evenflo.com. gracobaby.com earned $3,590,782 with 16,540 transactions, while evenflo.com reported $2,714,797 from 12,032 transactions, both boasting higher conversion rates of 1.50-2.00%. chiccousa.com generated $1,883,731 from 9,800 transactions at a similar conversion rate as babytrend.com, while babygearlab.com had a remarkable conversion rate of 2.50-3.00%, despite lower revenue. Overall, babytrend.com is competitive, but still lags behind major industry players.

babyjogger.com screenshot
#1 babyjogger.com
61.9K
Revenue
62.2K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
gracobaby.com screenshot
#2 gracobaby.com
3.6M
Revenue
836K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
evenflo.com screenshot
#3 evenflo.com
2.7M
Revenue
609.6K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
chiccousa.com screenshot
#4 chiccousa.com
1.9M
Revenue
712.2K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
babygearlab.com screenshot
#5 babygearlab.com
1.2M
Revenue
433.2K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
babytrend.com vs top market performers
babytrend.com
top retailers
conversion rate vs average order value for babytrend.com and its competitors
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Revenue share by device at babytrend.com

In May large majority of sales on babytrend.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In May large majority of sales on babytrend.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries babytrend.com operates in

babytrend.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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babytrend.com channels

Identify top traffic channels that drive growth for babytrend.comand discover how performance of traffic channels has changed over time.

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babytrend.com Google Ads spend

Evaluate babytrend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babytrend.com devices

Review babytrend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babytrend.com top markets

Explore babytrend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babytrend.com country & global rank

Assess the ranking of babytrend.com among other retailers within its primary country and worldwide.

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