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Aug 2026
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Home/Insights/Retailers/babytrend.com
TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

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372.3K
Revenue
Aug 26
133.7K
Sessions
Aug 26
1.0-1.5%
Conv. rate
Aug 26
$200-225
AOV
Aug 26
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Babytrend.com is an e-commerce website that specializes in selling a range of baby and infant products. Their inventory encompasses strollers, car seats, high chairs, play yards, and various other baby essentials. The website provides a convenient platform for purchasing essential items for parents and caregivers.

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babytrend.com Annual Revenue and Growth

babytrend.com's annual sales on its online store amounted to $2.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
20-50%
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eCommerce Revenue
babytrend.com revenue by year

babytrend.com's monthly revenueOVER TIME
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Over the past three months, babytrend.com revenue has experienced growth of 61%, compared to the preceding three months.

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babytrend.com revenue growth for last six months
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OVERVIEW
With a conversion rate of 1.00-1.50%, babytrend.com generated revenue of $372,000 in August 2026, significantly exceeding the typical store in the childcare category, which earns around $37,300 monthly. The average order value (AOV) for babytrend.com is $200-225, placing it within the typical range of $40 to $250 in the childcare category. Additionally, the site attracted 134,000 sessions, far surpassing a typical store in the childcare category that sees about 19,600 sessions monthly. In comparison to the most-visited store, babylist.com, which sees 17.7 million sessions, babytrend.com remains a strong competitor within the childcare category landscape.
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babytrend.com competitors

In terms of revenue, babytrend.com trails its competitors significantly, ranking fifth among them with $372,000, compared to gracobaby.com, which leads with $5.2 million. This trend continues in transactions, where babytrend.com recorded 1,768, while gracobaby.com again outperformed with 28,800 transactions. In sessions, babytrend.com garnered 134,000, significantly less than gracobaby.com's impressive 1.3 million sessions. However, in terms of average order value (AOV), babytrend.com stands competitively with a range of $200-225, surpassing babyjogger.com's AOV of $225-250 but trailing behind evenflo.com and chiccousa.com, which both offer AOVs in the same range. As of August 2026, babytrend.com’s conversion rate of 1.00-1.50% matches that of chiccousa.com but lags behind both evenflo.com and gracobaby.com, which have conversion rates of 2.00-2.50%. Overall, while babytrend.com maintains a competitive AOV and conversion rate, it struggles to match the higher revenue, transactions, and sessions of its leading competitors.

babyjogger.com screenshot
#1 babyjogger.com
89.7K
Revenue
98.6K
Sessions
0.0-0.5%
Conv. rate
$225-250
AOV
gracobaby.com screenshot
#2 gracobaby.com
5.2M
Revenue
1.3M
Sessions
2.0-2.5%
Conv. rate
$175-200
AOV
evenflo.com screenshot
#3 evenflo.com
2M
Revenue
397.5K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
chiccousa.com screenshot
#4 chiccousa.com
1.5M
Revenue
543.8K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
babygearlab.com screenshot
#5 babygearlab.com
861.3K
Revenue
322.7K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
babytrend.com vs top market performers
babytrend.com
top retailers
conversion rate vs average order value for babytrend.com and its competitors
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Revenue share by device at babytrend.com

In August large majority of sales on babytrend.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In August large majority of sales on babytrend.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

Industries babytrend.com operates in

babytrend.com is tracked across 4 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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babytrend.com channels

Identify top traffic channels that drive growth for babytrend.comand discover how performance of traffic channels has changed over time.

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babytrend.com Google Ads spend

Evaluate babytrend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babytrend.com devices

Review babytrend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babytrend.com top markets

Explore babytrend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babytrend.com country & global rank

Assess the ranking of babytrend.com among other retailers within its primary country and worldwide.

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