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Mar 2026
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Home/Insights/Retailers/babytrend.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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272.5K
Revenue
Mar 26
103.7K
Sessions
Mar 26
1.0-1.5%
Conv. rate
Mar 26
$200-225
AOV
Mar 26
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Babytrend.com is an e-commerce website that specializes in selling a range of baby and infant products. Their inventory encompasses strollers, car seats, high chairs, play yards, and various other baby essentials. The website provides a convenient platform for purchasing essential items for parents and caregivers.

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babytrend.com Annual Revenue and Growth

babytrend.com's annual sales on its online store amounted to $2.8M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)2025
$2.8M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
babytrend.com revenue by year

babytrend.com's monthly revenueOVER TIME
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Over the past three months, babytrend.com revenue has experienced growth of 27%, compared to the preceding three months.

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babytrend.com revenue growth for last six months
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OVERVIEW
In March 2026, babytrend.com generated $272,480 in online sales, significantly outperforming the CHILDCARE median of $40,995, although it still trails behind babylist.com, which leads the category with $88,418,484. The site achieved a conversion rate of 1.00-1.50%, which falls short of the industry's high of 4.54%, while its average order value (AOV) ranged from $200-225, below the high of $240. With 103,717 sessions, babytrend.com exceeded the median of 20,647 sessions, but remains far from the 16,625,960 sessions seen by babylist.com.
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babytrend.com competitors

In March 2026, babytrend.com generated $272,480 in revenue from 1,235 transactions and 103,717 sessions, with an average order value (AOV) of $200-225 and a conversion rate of 1.00-1.50%. Compared to its competitors, Baby Jogger had lower revenue of $90,895 from 356 transactions and 90,935 sessions, with a higher AOV of $250-275 but a lower conversion rate of 0.00-0.50%. gracobaby.com outperformed all others with $3,187,219 in revenue from 15,122 transactions and 789,284 sessions, AOV of $200-225, and a conversion rate of 1.50-2.00%. evenflo.com and chiccousa.com were closer in performance to babytrend.com, with revenues of $1,502,520 and $1,002,487, respectively, and similar AOVs and conversion rates. Baby Gear Lab stood out for its high conversion rate of 2.50-3.00% despite a lower AOV of $100-125.

babyjogger.com screenshot
#1 babyjogger.com
90.9K
Revenue
90.9K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
gracobaby.com screenshot
#2 gracobaby.com
3.2M
Revenue
789.3K
Sessions
1.5-2.0%
Conv. rate
$200-225
AOV
evenflo.com screenshot
#3 evenflo.com
1.5M
Revenue
447.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
chiccousa.com screenshot
#4 chiccousa.com
1M
Revenue
409.1K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
babygearlab.com screenshot
#5 babygearlab.com
1.4M
Revenue
477.1K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
babytrend.com vs top market performers
babytrend.com
top retailers
conversion rate vs average order value for babytrend.com and its competitors
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Revenue share by device at babytrend.com

In March large majority of sales on babytrend.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.

In March large majority of sales on babytrend.com, 69% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 31% of sales coming from desktop devices.
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babytrend.com channels

Identify top traffic channels that drive growth for babytrend.comand discover how performance of traffic channels has changed over time.

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babytrend.com Google Ads spend

Evaluate babytrend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babytrend.com devices

Review babytrend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babytrend.com top markets

Explore babytrend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babytrend.com country & global rank

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