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Oct 2025
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Home/Insights/Retailers/babytrend.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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199.8K
Revenue
Oct 25
76.4K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$225-250
AOV
Oct 25
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Babytrend.com is an e-commerce website that specializes in selling a range of baby and infant products. Their inventory encompasses strollers, car seats, high chairs, play yards, and various other baby essentials. The website provides a convenient platform for purchasing essential items for parents and caregivers.

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babytrend.com Annual Revenue and Growth

babytrend.com's annual sales on its online store amounted to $3M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$3M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
babytrend.com revenue by year

babytrend.com's monthly revenueOVER TIME
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Over the past three months, babytrend.com revenue has experienced decline of 31%, compared to the preceding three months.

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babytrend.com revenue decline for last six months
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OVERVIEW
In October 2025, babytrend.com generated $199,784 in online sales, significantly outperforming the CHILDCARE median of $41,066, though far behind the category leader babylist.com at $70,185,894; its conversion rate of 1.00-1.50% falls below the high of 4.54%, while its average order value (AOV) of $225-250 is competitive but less than the high of $263, with total sessions reaching 76,366, considerably above the median of 17,728 but overshadowed by babylist.com's 11,104,257 sessions, indicating strong engagement but room for growth in conversion and traffic.
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babytrend.com competitors

In October 2025, babytrend.com reported revenue of $199,784 from 846 transactions and 76,366 sessions, with an average order value (AOV) of $225-250 and a conversion rate of 1.00-1.50%. Compared to its competitors, babytrend.com outperforms babyjogger.com in revenue, transactions, and sessions, but has a slightly lower AOV and conversion rate. gracobaby.com leads the pack with the highest revenue of $5,305,931 from 22,139 transactions and 570,621 sessions, boasting a higher conversion rate of 3.50-4.00%. evenflo.com and chiccousa.com both have higher revenue and transactions than babytrend.com, with similar AOVs and conversion rates. However, babytrend.com surpasses babygearlab.com in all metrics except for conversion rate. Overall, while babytrend.com may not have the highest revenue or conversion rate among its competitors, it remains a strong player in the market.

babyjogger.com screenshot
#1 babyjogger.com
80.8K
Revenue
67.4K
Sessions
0.0-0.5%
Conv. rate
$250-275
AOV
gracobaby.com screenshot
#2 gracobaby.com
5.3M
Revenue
570.6K
Sessions
3.5-4.0%
Conv. rate
$225-250
AOV
evenflo.com screenshot
#3 evenflo.com
1.4M
Revenue
298.4K
Sessions
2.0-2.5%
Conv. rate
$225-250
AOV
chiccousa.com screenshot
#4 chiccousa.com
1.5M
Revenue
561.1K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
babygearlab.com screenshot
#5 babygearlab.com
1M
Revenue
380.3K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
babytrend.com vs top market performers
babytrend.com
top retailers
conversion rate vs average order value for babytrend.com and its competitors
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Revenue share by device at babytrend.com

In October large majority of sales on babytrend.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.

In October large majority of sales on babytrend.com, 68% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 32% of sales coming from desktop devices.
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babytrend.com channels

Identify top traffic channels that drive growth for babytrend.comand discover how performance of traffic channels has changed over time.

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babytrend.com Google Ads spend

Evaluate babytrend.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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babytrend.com devices

Review babytrend.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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babytrend.com top markets

Explore babytrend.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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babytrend.com country & global rank

Assess the ranking of babytrend.com among other retailers within its primary country and worldwide.

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