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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

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23K
Revenue
102.8K
Sessions
0.5-1.0%
Conversion rate
$25-50
Average order value
Online only revenue for physiciansformula.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.

physiciansformula.com’s revenueOVER TIME
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Over the past three months, physiciansformula.com revenue has experienced growth of 5.1%, compared to the preceding three months.

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physiciansformula.com revenue growth for last six months
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OVERVIEW
In August 2024, physiciansformula.com in the BEAUTY AND COSMETICS industry generated $22,976 in online sales, with a conversion rate of 0.50-1.00% and an average order value (AOV) of $25-50. The site had 102,807 sessions during the month. Compared to the industry median revenue of $55,432, the performance metrics of physiciansformula.com were lower. However, when compared to the highest performing site, ulta.com with revenue of $83,234,865, physiciansformula.com still has room for growth. The site's conversion rate and AOV were below the industry's high performers but higher than the lowest performers, indicating a solid foundation for future improvements.
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physiciansformula.com competitors

In comparing physiciansformula.com to its competitors in the cosmetics industry, several metrics stand out. While physiciansformula.com generated a revenue of $22,976 with 627 transactions and 102,807 sessions in August 2024, some of its competitors outperformed in terms of revenue, transactions, and sessions. For instance, milanicosmetics.com had a revenue of $264,827 with 4,400 transactions and 253,263 sessions, showing a significant lead in terms of financial performance and customer engagement. Similarly, lagirlusa.com and ofracosmetics.com also showcased higher revenue numbers compared to physiciansformula.com. However, winkylux.com had a notably higher conversion rate of 3.50-4.00, indicating a more effective strategy in turning sessions into transactions. Overall, physiciansformula.com may need to focus on increasing revenue and transactions to compete more effectively with its industry counterparts.

#1 winkylux.com
43.4K
Revenue
42.1K
Sessions
3.5-4.0%
Conv. rate
$25-50
AOV
#2 lagirlusa.com
117.9K
Revenue
89.3K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
#3 palladiobeauty.com
31.5K
Revenue
25.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
#4 milanicosmetics.com
264.8K
Revenue
253.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
#5 ofracosmetics.com
93.5K
Revenue
49.3K
Sessions
1.5-2.0%
Conv. rate
$100-125
AOV
physiciansformula.com vs top market performers
physiciansformula.com
top retailers
conversion rate vs average order value for physiciansformula.com and its competitors
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physiciansformula.com brandsby revenue

1
Logo for physicians formulaPhysicians Formula
Top retailers:ulta.comamazon.com
2
Logo for blushBlush
3
Logo for eye_definerEye_definer

physiciansformula.com categoriesby revenue

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brands overtime comparison

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physiciansformula.com channels

Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.

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physiciansformula.com Google Ads spend

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physiciansformula.com devices

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physiciansformula.com top markets

Explore physiciansformula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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physiciansformula.com country & global rank

Assess the ranking of physiciansformula.com among other retailers within its primary country and worldwide.

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