physiciansformula.com
PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.
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physiciansformula.com Annual Revenue and Growth
physiciansformula.com's annual sales on its online store amounted to $265.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
physiciansformula.com's monthly revenueOVER TIME
Over the past three months, physiciansformula.com revenue has experienced decline of 8.1%, compared to the preceding three months.
physiciansformula.com competitors
In October 2025, physiciansformula.com reported a revenue of $11,799 with 271 transactions and 44,732 sessions, resulting in an average order value (AOV) of $25-50 and a conversion rate of 0.50-1.00%. When compared to its competitors, physiciansformula.com lags behind in terms of revenue and transactions. For example, lagirlusa.com generated $244,515 in revenue with 5,611 transactions from 91,299 sessions, boasting a higher conversion rate of 6.00-6.50%. Similarly, milanicosmetics.com saw significant success with $224,399 in revenue from 4,243 transactions and 234,237 sessions. While physiciansformula.com is in line with competitors in terms of AOV, it may need to focus on increasing its conversion rate and driving more transactions to catch up to the success of other beauty brands in the market.
Revenue share by device at physiciansformula.com
In October large majority of sales on physiciansformula.com, 53% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 47% of sales coming from desktop devices.
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physiciansformula.com channels
Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.
physiciansformula.com Google Ads spend
Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
physiciansformula.com devices
Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
