physiciansformula.com
PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.
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physiciansformula.com's revenueOVER TIME
Over the past three months, physiciansformula.com revenue has experienced decline of 31%, compared to the preceding three months.
physiciansformula.com competitors
In July 2025, physiciansformula.com lagged behind its competitors in terms of revenue, with only $9,394 compared to Winky Lux at $29,376, Palladio Beauty at $38,010, Milani Cosmetics at $186,721, and Ofra Cosmetics at $76,891. In terms of transactions, physiciansformula.com had the lowest number at 201, while competitors like Milani Cosmetics had 3,405 transactions. Sessions wise, physiciansformula.com had 61,701 sessions, falling short compared to Milani Cosmetics with 251,831 sessions. The average order value (AOV) for physiciansformula.com was in the range of $25-50, similar to Winky Lux and Palladio Beauty, but lower than Milani Cosmetics and Ofra Cosmetics. Conversion rate for physiciansformula.com ranged from 0.00-0.50, which was lower than all its competitors, especially Winky Lux and Palladio Beauty with a conversion rate of 2.00-2.50.
Revenue share by device at physiciansformula.com
In July large majority of sales on physiciansformula.com, 54% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 46% of sales coming from desktop devices.
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physiciansformula.com channels
Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.
physiciansformula.com Google Ads spend
Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
physiciansformula.com devices
Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
