physiciansformula.com
PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.
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physiciansformula.com Annual Revenue and Growth
physiciansformula.com's annual sales on its online store amounted to $265.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
physiciansformula.com's monthly revenueOVER TIME
Over the past three months, physiciansformula.com revenue has experienced growth of 31%, compared to the preceding three months.
physiciansformula.com competitors
physiciansformula.com lags behind its competitors in terms of revenue, with only $10,779 compared to Winky Lux at $30,639, LA Girl at $60,963, Palladio Beauty at $34,312, Milani Cosmetics at $232,022, and Ofra Cosmetics at $54,033. In terms of transactions, physiciansformula.com has the lowest at 276, while Winky Lux leads with 1,182 and Milani Cosmetics follows with 4,598. Sessions-wise, physiciansformula.com also falls behind with 60,536, compared to milanicosmetics.com at 243,651. The average order value (AOV) for physiciansformula.com falls within the range of $25-50, similar to its competitors. However, the conversion rate for physiciansformula.com ranges from 0.00-0.50%, while Winky Lux has the highest at 2.50-3.00%. Overall, physiciansformula.com is performing lower in terms of revenue, transactions, and conversion rate compared to its competitors in December 2025.
Revenue share by device at physiciansformula.com
In December large majority of sales on physiciansformula.com, 51% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 49% of sales coming from desktop devices.
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physiciansformula.com channels
Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.
physiciansformula.com Google Ads spend
Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
physiciansformula.com devices
Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
