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Jul 2026
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Home/Insights/Retailers/physiciansformula.com
TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

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10.3K
Revenue
Jul 26
34.2K
Sessions
Jul 26
0.5-1.0%
Conv. rate
Jul 26
$25-50
AOV
Jul 26
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PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.

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physiciansformula.com Annual Revenue and Growth

physiciansformula.com's annual sales on its online store amounted to $151.6K in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$151.6K
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
physiciansformula.com revenue by year

physiciansformula.com's monthly revenueOVER TIME
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Over the past three months, physiciansformula.com revenue has experienced growth of 6.3%, compared to the preceding three months.

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physiciansformula.com revenue growth for last six months
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OVERVIEW
In July 2026, physiciansformula.com, a beauty and cosmetics category site, generated $10,300 in revenue for online sales, while the average store in the beauty and cosmetics category earns around $39,200 monthly. Its conversion rate ranged from 0.50-1.00%, below the typical range of 1.1% to 4.37%. The average order value (AOV) was between $25-50, significantly lower than the category's typical range of $52 to $207. With 34,200 sessions, physiciansformula.com attracted more visits than the average store in the beauty and cosmetics category, which sees around 17,100 sessions monthly.
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physiciansformula.com competitors

The competitive set includes physiciansformula.com, winkylux.com, lagirlusa.com, palladiobeauty.com, milanicosmetics.com, and ofracosmetics.com. In July 2026, physiciansformula.com generated $10,300 from 225 transactions over 34,200 sessions, yielding a conversion rate of 0.50-1.00%. In contrast, milanicosmetics.com led with $259,000 in revenue from 4,656 transactions across 290,000 sessions, showcasing a conversion rate of 1.50-2.00%. physiciansformula.com ranks last in revenue, trailing milanicosmetics.com by $249,000 and falling short by 4,431 transactions. Additionally, it ranks fifth in sessions, lagging behind milanicosmetics.com by 256,000 sessions. Overall, physiciansformula.com struggles to compete with its rivals, particularly in transaction volume and revenue metrics.

winkylux.com screenshot
#1 winkylux.com
30.6K
Revenue
47.6K
Sessions
2.0-2.5%
Conv. rate
$25-50
AOV
lagirlusa.com screenshot
#2 lagirlusa.com
73.4K
Revenue
90.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
palladiobeauty.com screenshot
#3 palladiobeauty.com
38.4K
Revenue
23.4K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
milanicosmetics.com screenshot
#4 milanicosmetics.com
258.8K
Revenue
290.1K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ofracosmetics.com screenshot
#5 ofracosmetics.com
35.2K
Revenue
40.4K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
physiciansformula.com vs top market performers
physiciansformula.com
top retailers
conversion rate vs average order value for physiciansformula.com and its competitors
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Revenue share by device at physiciansformula.com

In July large majority of sales on physiciansformula.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

In July large majority of sales on physiciansformula.com, 50% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 50% of sales coming from desktop devices.

Industries physiciansformula.com operates in

physiciansformula.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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physiciansformula.com channels

Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.

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physiciansformula.com Google Ads spend

Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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physiciansformula.com devices

Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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physiciansformula.com top markets

Explore physiciansformula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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physiciansformula.com country & global rank

Assess the ranking of physiciansformula.com among other retailers within its primary country and worldwide.

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