physiciansformula.com
PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.
GRIPS CUSTOMERS & RESEARCH PARTNERS
physiciansformula.com Annual Revenue and Growth
physiciansformula.com's annual sales on its online store amounted to $265.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
physiciansformula.com's monthly revenueOVER TIME
Over the past three months, physiciansformula.com revenue has experienced growth of 21%, compared to the preceding three months.
physiciansformula.com competitors
In November 2025, physiciansformula.com falls behind its competitors in terms of revenue and transactions. While physiciansformula.com generated $13,977 in revenue from 340 transactions and 45,619 sessions, competitors like lagirlusa.com outperformed with $236,994 in revenue from 5,378 transactions and 86,327 sessions. Additionally, the conversion rate of physiciansformula.com (0.50-1.00%) is lower compared to competitors like lagirlusa.com (6.00-6.50%) and winkylux.com (3.50-4.00%). However, physiciansformula.com shares similar Average Order Value (AOV) with its competitors, ranging from $25-100. Overall, physiciansformula.com has room for improvement in terms of revenue and conversion rate to better compete with leading brands like lagirlusa.com and milanicosmetics.com in the beauty industry.
Revenue share by device at physiciansformula.com
In November large majority of sales on physiciansformula.com, 52% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 48% of sales coming from desktop devices.
Gain even more insights with the Grips app
physiciansformula.com channels
Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.
physiciansformula.com Google Ads spend
Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
physiciansformula.com devices
Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
