physiciansformula.com
PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.
GRIPS CUSTOMERS & RESEARCH PARTNERS
physiciansformula.com Annual Revenue and Growth
physiciansformula.com's annual sales on its online store amounted to $265.9K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.
physiciansformula.com's monthly revenueOVER TIME
Over the past three months, physiciansformula.com revenue has experienced decline of 38%, compared to the preceding three months.
physiciansformula.com competitors
In August 2025, physiciansformula.com lagged behind its competitors in terms of revenue, with only $8,791 compared to the top performer lagirlusa.com at $192,464. The number of transactions on physiciansformula.com was also significantly lower at 209, whereas lagirlusa.com had 3,867 transactions. In sessions, physiciansformula.com had 60,505, falling behind milanicosmetics.com with 246,404 sessions. The Average Order Value (AOV) for physiciansformula.com ranged between $25-50, similar to most competitors. However, the conversion rate for physiciansformula.com was at the lower end of 0.00-0.50, whereas lagirlusa.com boasted a conversion rate of 3.00-3.50. Overall, physiciansformula.com has room for improvement in terms of revenue, transactions, sessions, and conversion rate compared to its competitors in the beauty industry.
Revenue share by device at physiciansformula.com
In August large majority of sales on physiciansformula.com, 60% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 40% of sales coming from desktop devices.
Gain even more insights with the Grips app
physiciansformula.com channels
Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.
physiciansformula.com Google Ads spend
Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
physiciansformula.com devices
Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
