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May 2025
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Home/Insights/Retailers/physiciansformula.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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12.5K
Revenue
80K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
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PhysiciansFormula.com is a website that offers a range of cosmetics and skincare products. Their inventory includes makeup items like foundation, mascara, and lipstick, as well as skincare products such as cleansers, moisturizers, and serums. The site provides customers with options for enhancing their beauty routines and maintaining healthy skin.

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physiciansformula.com's revenueOVER TIME
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Over the past three months, physiciansformula.com revenue has experienced growth of 5%, compared to the preceding three months.

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physiciansformula.com revenue growth for last six months
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OVERVIEW
In May 2025, physiciansformula.com in the BEAUTY AND COSMETICS industry had a revenue of $12,471 with a median of $46,882. The conversion rate was between 0.00-0.50%, while a very high conversion rate is 4.51% and a very low is 1.17%. The Average Order Value (AOV) was $25-50, with a very high of $213 and a very low of $53. The website had 79,985 sessions, while the highest was 38,510,361 from sephora.com, and the median was 19,997 sessions.
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physiciansformula.com competitors

In May 2025, physiciansformula.com lagged behind its competitors in terms of revenue, transactions, sessions, average order value (AOV), and conversion rate. While physiciansformula.com generated $12,471 in revenue from 275 transactions and 79,985 sessions with an AOV ranging from $25 to $50 and a conversion rate between 0.00% to 0.50%, its competitors outperformed in almost every aspect. For example, milanicosmetics.com recorded the highest revenue of $279,420 from 4,721 transactions and 272,308 sessions, with an AOV between $50 to $75 and a conversion rate of 1.50% to 2.00%. Similarly, lagirlusa.com, winkylux.com, and palladiobeauty.com also surpassed physiciansformula.com in revenue, transactions, sessions, AOV, and conversion rate. This comparison highlights the need for physiciansformula.com to reassess its marketing and sales strategies to compete more effectively in the market.

winkylux.com screenshot
#1 winkylux.com
40.4K
Revenue
37.6K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
lagirlusa.com screenshot
#2 lagirlusa.com
74.1K
Revenue
84.8K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
palladiobeauty.com screenshot
#3 palladiobeauty.com
37.5K
Revenue
23.1K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
milanicosmetics.com screenshot
#4 milanicosmetics.com
279.4K
Revenue
272.3K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ofracosmetics.com screenshot
#5 ofracosmetics.com
42.9K
Revenue
32K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
physiciansformula.com vs top market performers
physiciansformula.com
top retailers
conversion rate vs average order value for physiciansformula.com and its competitors
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Revenue share by device at physiciansformula.com

In May large majority of sales on physiciansformula.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.

In May large majority of sales on physiciansformula.com, 55% was finalized on mobile devices, with 45% of sales coming from desktop devices.
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physiciansformula.com channels

Identify top traffic channels that drive growth for physiciansformula.comand discover how performance of traffic channels has changed over time.

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physiciansformula.com Google Ads spend

Evaluate physiciansformula.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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physiciansformula.com devices

Review physiciansformula.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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physiciansformula.com top markets

Explore physiciansformula.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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physiciansformula.com country & global rank

Assess the ranking of physiciansformula.com among other retailers within its primary country and worldwide.

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