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May 2025

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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

winkylux.com

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40.4K

Revenue

37.6K

Sessions

3.0-3.5%

Conv. rate

$25-50

AOV

Main country of store: UNITED STATES
Website category: BEAUTY AND COSMETICS

Winkylux.com is an online retailer offering a wide variety of beauty products. The website features a collection of cosmetics including makeup, skincare, and accessories. Customers can explore their extensive product range and choose items suitable for various beauty needs. Winkylux.com delivers its products directly to customers addresses.

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winkylux.com's revenueOVER TIME
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Over the past three months, winkylux.com revenue has experienced decline of 24%, compared to the preceding three months.

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winkylux.com revenue decline for last six months

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Top products on winkylux.comby revenue

#1 Pink Opal Collection

$44

Price

$19.8K

Revenue

#2 Pink Opal Balm

$17

Price

$19.2K

Revenue

#3 Very There Lip Oil

$17.9

Price

$14.7K

Revenue

#4 Peeper Perfect Under-Eye Concealer

$17.8

Price

Revenue

#5 Flower Lip Balm

$16.7

Price

Revenue

#6 Cheeky Rose™

$18.9

Price

Revenue

#7 Balms to Treasure Set

$68

Price

Revenue

#8 Cheeky Rose

$19.4

Price

Revenue

#9 White Tea Tinted Moisturizer SPF 30

$27.2

Price

Revenue

#10 Skinny Plump Demi-Matte Lipstick

$16.9

Price

Revenue

#1 Pink Opal Collection

$44

Price

$19.8K

Revenue

#2 Pink Opal Balm

$17

Price

$19.2K

Revenue

#3 Very There Lip Oil

$17.9

Price

$14.7K

Revenue

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OVERVIEW

In May 2025, winkylux.com, a BEAUTY AND COSMETICS website, had a revenue of $40,427 with a median of $46,882 in the industry. The conversion rate ranged from 3.00-3.50%, while the highest conversion rate in the industry was 4.51% and the lowest was 1.17%. The average order value (AOV) for winkylux.com was $25-50, compared to the highest AOV of $213 and the lowest of $53 in the industry. The website had 37,599 sessions, with the highest being 38,510,361 from sephora.com and a median of 19,997 sessions in the industry.

winkylux.com competitors

In May 2025, winkylux.com outperformed most of its competitors in terms of revenue, with a total of $40,427. While winkylux.com had 1,311 transactions and 37,599 sessions, its average order value (AOV) ranged between $25 and $50, with a conversion rate of 3.00-3.50%. Compared to poppyandpout.com, ofracosmetics.com, flowerbeauty.com, physiciansformula.com, and blissible.com, winkylux.com had a higher revenue than poppyandpout.com and physiciansformula.com but lower revenue than ofracosmetics.com and flowerbeauty.com. However, winkylux.com had a higher conversion rate than all its competitors except blissible.com, indicating a more effective ability to turn sessions into transactions. Overall, winkylux.com displayed strong performance in revenue and conversion rate compared to its competitors in the beauty and cosmetics industry.

#1 blissible.com

3.5K

Revenue

Sessions

2.5-3.0%

Conv. rate

$50-75

AOV

#2 physiciansformula.com

12.5K

Revenue

80K

Sessions

0.0-0.5%

Conv. rate

$25-50

AOV

#3 flowerbeauty.com

63.1K

Revenue

38.4K

Sessions

2.0-2.5%

Conv. rate

$50-75

AOV

#4 poppyandpout.com

13.5K

Revenue

20.6K

Sessions

0.5-1.0%

Conv. rate

$50-75

AOV

$ofracosmetics.com screenshot$

#5 ofracosmetics.com

42.9K

Revenue

32K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

CLOSEST COMPETITORSby revenue

winkylux.com

$40.4K

poppyandpout.com

physiciansformula.com

blissible.com

TOP MARKET PERFORMERSby revenue

$Favicon for ofracosmetics.com$ ofracosmetics.com

winkylux.com

poppyandpout.com

physiciansformula.com

blissible.com

winkylux.com vs top market performers

winkylux.com

top retailers

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Revenue share by device at winkylux.com

In May large majority of sales on winkylux.com, 71% was finalized on mobile devices, with 29% of sales coming from desktop devices.

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winkylux.com channels

Identify top traffic channels that drive growth for winkylux.comand discover how performance of traffic channels has changed over time.

winkylux.com Google Ads spend

Evaluate winkylux.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

winkylux.com devices

Review winkylux.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

winkylux.com top markets

Explore winkylux.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.