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Dec 2025
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Home/Insights/Retailers/winkylux.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for winkylux.comwinkylux.com

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30.6K
Revenue
Dec 25
40.8K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$25-50
AOV
Dec 25
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Winkylux.com is an online retailer offering a wide variety of beauty products. The website features a collection of cosmetics including makeup, skincare, and accessories. Customers can explore their extensive product range and choose items suitable for various beauty needs. Winkylux.com delivers its products directly to customers addresses.

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winkylux.com Annual Revenue and Growth

winkylux.com's annual sales on its online store amounted to $657.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$657.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
winkylux.com revenue by year

winkylux.com's monthly revenueOVER TIME
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Over the past three months, winkylux.com revenue has experienced growth of 11%, compared to the preceding three months.

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winkylux.com revenue growth for last six months
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Top products on winkylux.comby revenue

#1 Pumpkin Spice Latte Lip Balm
$18
Price
$7.8K
Revenue
#2 Cheeky Rose® Cream Blush
$20
Price
$7.8K
Revenue
#3 Mini Very There Lip Oil
$8
Price
$6.3K
Revenue
#4 Purrfect Pout Lipstick
$18
Price
Revenue
#5 Glimmer pH Lip Balm
$17
Price
Revenue
#6 Chandelier Shimmer Cream Eyeshadow
$18
Price
Revenue
#7 White Tea Tinted Moisturizer SPF 30
$28
Price
Revenue
#8 Mini Uni-Brow Precision Eyebrow Pencil
$8
Price
Revenue
#9 Skinny Plump Demi-Matte Lipstick
$17
Price
Revenue
#10 Best Selling Balm Trio
$42
Price
Revenue
#1 Pumpkin Spice Latte Lip Balm
$18
Price
$7.8K
Revenue
#2 Cheeky Rose® Cream Blush
$20
Price
$7.8K
Revenue
#3 Mini Very There Lip Oil
$8
Price
$6.3K
Revenue
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OVERVIEW
In December 2025, winkylux.com generated $30,639 in online sales with a conversion rate of 2.50-3.00%, falling short of the BEAUTY AND COSMETICS median of $53,444 and a high benchmark of 4.87%. Its average order value (AOV) ranged from $25-50, lower than the very high AOV of $191 in the industry, and had 40,809 sessions, exceeding the median of 23,270 but far below the leading store, Sephora, at 76,213,109 sessions.
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winkylux.com competitors

In December 2025, winkylux.com outperformed some of its competitors in terms of revenue with $30,639, although it had a lower average order value (AOV) ranging between $25-$50. winkylux.com also had a higher conversion rate of 2.50-3.00%. Compared to blissible.com, physiciansformula.com, flowerbeauty.com, poppyandpout.com, and ofracosmetics.com, winkylux.com had more transactions at 1,182 and sessions at 40,809. While flowerbeauty.com had the highest revenue at $42,151, it had a similar conversion rate as winkylux.com. On the other hand, physiciansformula.com had a lower revenue of $10,779 and conversion rate of 0.00-0.50%. winkylux.com's performance was closest to blissible.com in terms of conversion rate, but it generated more revenue and had a higher number of transactions and sessions.

blissible.com screenshot
#1 blissible.com
13.3K
Revenue
7.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
physiciansformula.com screenshot
#2 physiciansformula.com
10.8K
Revenue
60.5K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
flowerbeauty.com screenshot
#3 flowerbeauty.com
42.2K
Revenue
25.9K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
poppyandpout.com screenshot
#4 poppyandpout.com
16.8K
Revenue
20.4K
Sessions
1.5-2.0%
Conv. rate
$25-50
AOV
ofracosmetics.com screenshot
#5 ofracosmetics.com
54K
Revenue
51.6K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
winkylux.com vs top market performers
winkylux.com
top retailers
conversion rate vs average order value for winkylux.com and its competitors
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Revenue share by device at winkylux.com

In December large majority of sales on winkylux.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.

In December large majority of sales on winkylux.com, 81% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 19% of sales coming from desktop devices.
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winkylux.com channels

Identify top traffic channels that drive growth for winkylux.comand discover how performance of traffic channels has changed over time.

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winkylux.com Google Ads spend

Evaluate winkylux.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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winkylux.com devices

Review winkylux.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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winkylux.com top markets

Explore winkylux.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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winkylux.com country & global rank

Assess the ranking of winkylux.com among other retailers within its primary country and worldwide.

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