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Sep 2025
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Home/Insights/Retailers/winkylux.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for winkylux.comwinkylux.com

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31K
Revenue
Sep 25
65.5K
Sessions
Sep 25
1.5-2.0%
Conv. rate
Sep 25
$25-50
AOV
Sep 25
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Winkylux.com is an online retailer offering a wide variety of beauty products. The website features a collection of cosmetics including makeup, skincare, and accessories. Customers can explore their extensive product range and choose items suitable for various beauty needs. Winkylux.com delivers its products directly to customers addresses.

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winkylux.com Annual Revenue and Growth

winkylux.com's annual sales on its online store amounted to $657.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$657.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
winkylux.com revenue by year

winkylux.com's monthly revenueOVER TIME
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Over the past three months, winkylux.com revenue has experienced decline of 34%, compared to the preceding three months.

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winkylux.com revenue decline for last six months
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Top products on winkylux.comby revenue

#1 Peeper Perfect Under-Eye Concealer
$18
Price
$9.1K
Revenue
#2 Skinny Plump Demi-Matte Lipstick
$17
Price
$8.6K
Revenue
#3 Glimmer pH Lip Balm
$17
Price
$7.6K
Revenue
#4 Cheeky Rose® Cream Blush
$20
Price
Revenue
#5 White Tea Tinted Moisturizer SPF 30
$28
Price
Revenue
#6 Purrfect Pout Lipstick
$18
Price
Revenue
#7 Mini Very There Lip Oil
$8
Price
Revenue
#8 Chandelier Shimmer Cream Eyeshadow
$18
Price
Revenue
#9 Best Selling Balm Trio
$42
Price
Revenue
#10 Cheeky Rose® Liquid Highlighter
$19
Price
Revenue
#1 Peeper Perfect Under-Eye Concealer
$18
Price
$9.1K
Revenue
#2 Skinny Plump Demi-Matte Lipstick
$17
Price
$8.6K
Revenue
#3 Glimmer pH Lip Balm
$17
Price
$7.6K
Revenue
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OVERVIEW
In September 2025, winkylux.com generated $30,982 in online sales, falling short of the BEAUTY AND COSMETICS median of $40,540, while the largest competitor, ulta.com, earned over $93 million. The site achieved a conversion rate of 1.50-2.00%, below the industry's high of 4.54%, and its average order value (AOV) ranged between $25-50, notably lower than the high AOV of $203. With 65,520 sessions, winkylux outperformed the median of 18,928 but was far behind sephora.com's impressive 45,764,193 sessions, indicating room for growth in engagement and sales.
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winkylux.com competitors

In September 2025, winkylux.com outperformed its competitors in terms of revenue with $30,982, compared to Blissible at $14,996, Physicians Formula at $9,675, Flower Beauty at $91,703, Poppy and Pout at $10,724, and Ofra Cosmetics at $34,242. winkylux.com also had the highest number of transactions at 1,146, surpassing Physicians Formula at 226, Poppy and Pout at 195, Blissible at 281, and Ofra Cosmetics at 414. However, winkylux.com had a lower number of sessions compared to Flower Beauty with 65,520 sessions, which had 30,375 sessions. Additionally, winkylux.com had an average order value (AOV) range of $25-$50, falling within the range of its competitors. In terms of conversion rate, winkylux.com fell within the middle range of its competitors, with a rate of 1.50-2.00%.

blissible.com screenshot
#1 blissible.com
15K
Revenue
9.8K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
physiciansformula.com screenshot
#2 physiciansformula.com
9.7K
Revenue
48.4K
Sessions
0.0-0.5%
Conv. rate
$25-50
AOV
flowerbeauty.com screenshot
#3 flowerbeauty.com
91.7K
Revenue
30.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
poppyandpout.com screenshot
#4 poppyandpout.com
10.7K
Revenue
13.9K
Sessions
1.0-1.5%
Conv. rate
$50-75
AOV
ofracosmetics.com screenshot
#5 ofracosmetics.com
34.2K
Revenue
42.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
winkylux.com vs top market performers
winkylux.com
top retailers
conversion rate vs average order value for winkylux.com and its competitors
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Revenue share by device at winkylux.com

In September large majority of sales on winkylux.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In September large majority of sales on winkylux.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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brands overtime comparison

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winkylux.com channels

Identify top traffic channels that drive growth for winkylux.comand discover how performance of traffic channels has changed over time.

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winkylux.com Google Ads spend

Evaluate winkylux.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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winkylux.com devices

Review winkylux.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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winkylux.com top markets

Explore winkylux.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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winkylux.com country & global rank

Assess the ranking of winkylux.com among other retailers within its primary country and worldwide.

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