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Oct 2025
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Home/Insights/Retailers/winkylux.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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29.4K
Revenue
Oct 25
44.9K
Sessions
Oct 25
2.0-2.5%
Conv. rate
Oct 25
$25-50
AOV
Oct 25
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Winkylux.com is an online retailer offering a wide variety of beauty products. The website features a collection of cosmetics including makeup, skincare, and accessories. Customers can explore their extensive product range and choose items suitable for various beauty needs. Winkylux.com delivers its products directly to customers addresses.

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winkylux.com Annual Revenue and Growth

winkylux.com's annual sales on its online store amounted to $657.4K in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 10-20%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$657.4K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
winkylux.com revenue by year

winkylux.com's monthly revenueOVER TIME
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Over the past three months, winkylux.com revenue has experienced decline of 19%, compared to the preceding three months.

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winkylux.com revenue decline for last six months
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OVERVIEW
In October 2025, winkylux.com, a lifestyle/beauty and cosmetics brand, generated $29,404 in online sales, significantly below the industry median of $41,294. With a conversion rate of 2.00-2.50%, it trails behind the high of 4.65% but exceeds the low of 1.19%. The average order value (AOV) ranged from $25-50, falling short of the industry's high AOV of $202, yet above the low of $47. The site recorded 44,901 sessions, surpassing the median of 18,156, though it remains far from sephora.com, which dominated with 49,510,502 sessions.
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winkylux.com competitors

In October 2025, winkylux.com generated a revenue of $29,404 from 1,085 transactions with 44,901 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.00-2.50%. In comparison, its competitors showed varying performances. blissible.com had a revenue of $5,846 from 120 transactions and 4,385 sessions, with a higher conversion rate of 2.50-3.00%. physiciansformula.com recorded a revenue of $11,799 from 271 transactions and 44,732 sessions, but with a lower conversion rate of 0.50-1.00%. flowerbeauty.com outperformed with a revenue of $89,401 from 724 transactions and 30,375 sessions, and a higher AOV of $100-125. poppyandpout.com and ofracosmetics.com fell in between, with revenue, transactions, sessions, AOV, and conversion rates at different levels compared to winkylux.com.

blissible.com screenshot
#1 blissible.com
5.8K
Revenue
4.4K
Sessions
2.5-3.0%
Conv. rate
$25-50
AOV
physiciansformula.com screenshot
#2 physiciansformula.com
11.8K
Revenue
44.7K
Sessions
0.5-1.0%
Conv. rate
$25-50
AOV
flowerbeauty.com screenshot
#3 flowerbeauty.com
89.4K
Revenue
30.4K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
poppyandpout.com screenshot
#4 poppyandpout.com
10.6K
Revenue
9.8K
Sessions
1.5-2.0%
Conv. rate
$50-75
AOV
ofracosmetics.com screenshot
#5 ofracosmetics.com
39.8K
Revenue
40.5K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
winkylux.com vs top market performers
winkylux.com
top retailers
conversion rate vs average order value for winkylux.com and its competitors
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Revenue share by device at winkylux.com

In October large majority of sales on winkylux.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.

In October large majority of sales on winkylux.com, 80% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 20% of sales coming from desktop devices.
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winkylux.com channels

Identify top traffic channels that drive growth for winkylux.comand discover how performance of traffic channels has changed over time.

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winkylux.com Google Ads spend

Evaluate winkylux.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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winkylux.com devices

Review winkylux.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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winkylux.com top markets

Explore winkylux.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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winkylux.com country & global rank

Assess the ranking of winkylux.com among other retailers within its primary country and worldwide.

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