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Dec 2025
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Home/Insights/Retailers/american-perfumer.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

Favicon for american-perfumer.comamerican-perfumer.com

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17.1K
Revenue
Dec 25
6.7K
Sessions
Dec 25
2.0-2.5%
Conv. rate
Dec 25
$125-150
AOV
Dec 25
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American-perfumer.com is an online platform offering a diverse collection of perfumes crafted in the United States. The website showcases an assortment of meticulously designed fragrances, highlighting the rich and artistic creations of American perfumers. It provides a convenient and accessible platform for perfume enthusiasts to explore and purchase these products.

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american-perfumer.com Annual Revenue and Growth

american-perfumer.com's annual sales on its online store amounted to $263.9K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$263.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
american-perfumer.com revenue by year

american-perfumer.com's monthly revenueOVER TIME
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Over the past three months, american-perfumer.com revenue has experienced growth of 18%, compared to the preceding three months.

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american-perfumer.com revenue growth for last six months
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OVERVIEW
In December 2025, american-perfumer.com, operating in the BEAUTY AND COSMETICS sector, generated $17,114 in online sales, significantly below the median of $53,444, with a conversion rate of 2.00-2.50%, below the industry high of 4.87%. The average order value (AOV) ranged from $125 to $150, also below the industry high of $191. With 6,684 sessions, american-perfumer.com faced stiff competition, as the median for the sector is 23,270 sessions, and the leading store, sephora.com, boasted over 76 million sessions, illustrating the challenges and opportunities for growth in this competitive market.
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american-perfumer.com competitors

In December 2025, american-perfumer.com reported a revenue of $17,114 from 136 transactions and 6,684 sessions, with an average order value (AOV) ranging from $125-150 and a conversion rate of 2.00-2.50%. Comparing this to its competitors, we see that imaginaryauthors.com leads the pack with a revenue of $777,714 from 4,956 transactions and 175,417 sessions, with an AOV of $150-175 and a conversion rate of 2.50-3.00%. olfactif.com had a revenue of $29,717 from 311 transactions and 34,397 sessions, with an AOV of $75-100 and a conversion rate of 0.50-1.00%. sarahhorowitz.com had a revenue of $18,865 from 228 transactions and 4,957 sessions, with an AOV of $75-100 and a high conversion rate of 4.50-5.00%. perfumesamerica.com reported a revenue of $25,274 from 319 transactions and 10,801 sessions, with an AOV of $75-100 and a conversion rate of 2.50-3.00%. perfumology.com had a revenue of $76,547 from 402 transactions and 35,520 sessions, with an AOV of $175-200 and a conversion rate of 1.00-1.50%. Overall, american-perfumer.com's revenue falls in the mid-range among its competitors, with a competitive conversion rate but a slightly lower AOV compared to some of the top performers in the industry.

imaginaryauthors.com screenshot
#1 imaginaryauthors.com
777.7K
Revenue
175.4K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
olfactif.com screenshot
#2 olfactif.com
29.7K
Revenue
34.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
sarahhorowitz.com screenshot
#3 sarahhorowitz.com
18.9K
Revenue
5K
Sessions
4.5-5.0%
Conv. rate
$75-100
AOV
perfumesamerica.com screenshot
#4 perfumesamerica.com
25.3K
Revenue
10.8K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
perfumology.com screenshot
#5 perfumology.com
76.5K
Revenue
35.5K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
american-perfumer.com vs top market performers
american-perfumer.com
top retailers
conversion rate vs average order value for american-perfumer.com and its competitors
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Revenue share by device at american-perfumer.com

In December large majority of sales on american-perfumer.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on american-perfumer.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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american-perfumer.com channels

Identify top traffic channels that drive growth for american-perfumer.comand discover how performance of traffic channels has changed over time.

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american-perfumer.com Google Ads spend

Evaluate american-perfumer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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american-perfumer.com devices

Review american-perfumer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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american-perfumer.com top markets

Explore american-perfumer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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american-perfumer.com country & global rank

Assess the ranking of american-perfumer.com among other retailers within its primary country and worldwide.

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