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Oct 2025
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Home/Insights/Retailers/american-perfumer.com
TRANSACTION INTELLIGENCE - OCT 2025 GLOBALLY

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9.7K
Revenue
Oct 25
5.2K
Sessions
Oct 25
1.0-1.5%
Conv. rate
Oct 25
$125-150
AOV
Oct 25
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American-perfumer.com is an online platform offering a diverse collection of perfumes crafted in the United States. The website showcases an assortment of meticulously designed fragrances, highlighting the rich and artistic creations of American perfumers. It provides a convenient and accessible platform for perfume enthusiasts to explore and purchase these products.

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american-perfumer.com Annual Revenue and Growth

american-perfumer.com's annual sales on its online store amounted to $263.9K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$263.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
american-perfumer.com revenue by year

american-perfumer.com's monthly revenueOVER TIME
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Over the past three months, american-perfumer.com revenue has experienced decline of 28%, compared to the preceding three months.

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american-perfumer.com revenue decline for last six months
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OVERVIEW
In October 2025, american-perfumer.com generated $9,682 in online sales with a conversion rate of 1.00-1.50%, both figures falling below industry medians of $41,294 and 4.65%, respectively; the average order value (AOV) ranged between $125-150, significantly lower than the high benchmark of $202, while sessions totaled 5,236, a stark contrast to the median of 18,156 in the BEAUTY AND COSMETICS sector, highlighting opportunities for growth and optimization against competitors like themancompany.com and sephora.com.
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american-perfumer.com competitors

In October 2025, american-perfumer.com reported revenue of $9,682 from 77 transactions with 5,236 sessions, an average order value (AOV) ranging from $125-150, and a conversion rate of 1.00-1.50%. In comparison, its competitors show varying performances. imaginaryauthors.com leads with $319,036 in revenue from 1,958 transactions and 115,580 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. sarahhorowitz.com stands out with a high conversion rate of 3.50-4.00% from $9,289 in revenue from 114 transactions and 3,019 sessions. perfumology.com has a higher AOV of $200-225 but a lower conversion rate of 0.50-1.00%, generating $63,697 from 316 transactions and 33,311 sessions. Overall, american-perfumer.com falls in the mid-range compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

imaginaryauthors.com screenshot
#1 imaginaryauthors.com
319K
Revenue
115.6K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
olfactif.com screenshot
#2 olfactif.com
18.9K
Revenue
28.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
sarahhorowitz.com screenshot
#3 sarahhorowitz.com
9.3K
Revenue
3K
Sessions
3.5-4.0%
Conv. rate
$75-100
AOV
perfumesamerica.com screenshot
#4 perfumesamerica.com
8.9K
Revenue
4.4K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
perfumology.com screenshot
#5 perfumology.com
63.7K
Revenue
33.3K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
american-perfumer.com vs top market performers
american-perfumer.com
top retailers
conversion rate vs average order value for american-perfumer.com and its competitors
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Revenue share by device at american-perfumer.com

In October large majority of sales on american-perfumer.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In October large majority of sales on american-perfumer.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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american-perfumer.com channels

Identify top traffic channels that drive growth for american-perfumer.comand discover how performance of traffic channels has changed over time.

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american-perfumer.com Google Ads spend

Evaluate american-perfumer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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american-perfumer.com devices

Review american-perfumer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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american-perfumer.com top markets

Explore american-perfumer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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american-perfumer.com country & global rank

Assess the ranking of american-perfumer.com among other retailers within its primary country and worldwide.

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