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Aug 2025
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Home/Insights/Retailers/american-perfumer.com
TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

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13.5K
Revenue
6.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
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American-perfumer.com is an online platform offering a diverse collection of perfumes crafted in the United States. The website showcases an assortment of meticulously designed fragrances, highlighting the rich and artistic creations of American perfumers. It provides a convenient and accessible platform for perfume enthusiasts to explore and purchase these products.

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american-perfumer.com's revenueOVER TIME
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Over the past three months, american-perfumer.com revenue has experienced decline of 23%, compared to the preceding three months.

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american-perfumer.com revenue decline for last six months
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OVERVIEW
american-perfumer.com, a BEAUTY AND COSMETICS website, generated $13,468 in online sales with a conversion rate of 1.50-2.00% and an AOV of $125-150 in August 2025. With 6,079 sessions, the site falls below the median for the industry but far below the top performer, themancompany.com, which raked in over $109 million. The high AOV of $202 showcases potential for increased revenue, while the low conversion rate suggests room for improvement in engaging customers. Overall, american-perfumer.com has solid metrics but could benefit from strategies to boost conversion rates and sessions for greater profitability.
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american-perfumer.com competitors

In August 2025, american-perfumer.com lagged behind its competitors in terms of revenue, with $13,468 compared to the highest revenue of $219,267 from imaginaryauthors.com. While american-perfumer.com had a decent number of transactions at 106, it was still lower than the leading competitor. In terms of sessions, american-perfumer.com had 6,079, which was significantly lower than the top performer at 122,330 sessions from olfactif.com. However, american-perfumer.com had a competitive Average Order Value (AOV) ranging from $125-$150 and a conversion rate of 1.50-2.00, putting it in line with some of its competitors like perfumesamerica.com. Overall, american-perfumer.com could focus on increasing its revenue and sessions to better compete with top performers like imaginaryauthors.com and olfactif.com.

imaginaryauthors.com screenshot
#1 imaginaryauthors.com
219.3K
Revenue
122.3K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
olfactif.com screenshot
#2 olfactif.com
23.7K
Revenue
34.3K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
sarahhorowitz.com screenshot
#3 sarahhorowitz.com
8.8K
Revenue
3.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
perfumesamerica.com screenshot
#4 perfumesamerica.com
22.8K
Revenue
11.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
perfumology.com screenshot
#5 perfumology.com
72.6K
Revenue
40.2K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
american-perfumer.com vs top market performers
american-perfumer.com
top retailers
conversion rate vs average order value for american-perfumer.com and its competitors
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Revenue share by device at american-perfumer.com

In August large majority of sales on american-perfumer.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In August large majority of sales on american-perfumer.com, 55% was finalized on desktop devices, with 45% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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american-perfumer.com channels

Identify top traffic channels that drive growth for american-perfumer.comand discover how performance of traffic channels has changed over time.

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american-perfumer.com Google Ads spend

Evaluate american-perfumer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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american-perfumer.com devices

Review american-perfumer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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american-perfumer.com top markets

Explore american-perfumer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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american-perfumer.com country & global rank

Assess the ranking of american-perfumer.com among other retailers within its primary country and worldwide.

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