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Sep 2024
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Home/Insights/Retailers/american-perfumer.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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17.4K
Revenue
5.1K
Sessions
2.0-2.5%
Conversion rate
$125-150
Average order value
Online only revenue for american-perfumer.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

American-perfumer.com is an online platform offering a diverse collection of perfumes crafted in the United States. The website showcases an assortment of meticulously designed fragrances, highlighting the rich and artistic creations of American perfumers. It provides a convenient and accessible platform for perfume enthusiasts to explore and purchase these products.

american-perfumer.com’s revenueOVER TIME
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Over the past three months, american-perfumer.com revenue has experienced decline of 29%, compared to the preceding three months.

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american-perfumer.com revenue decline for last six months
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OVERVIEW
In September 2024, american-perfumer.com in the BEAUTY AND COSMETICS industry generated $17,352 in online sales with a conversion rate of 2.00-2.50% and an average order value of $125-150. It had 5,125 sessions, while the top store, ulta.com, earned $114,902,798. The highest conversion rate in the industry was 4.62%, with an AOV of $191. On the other hand, the lowest conversion rate was 1.45% with an AOV of $49. The median revenue for the industry was $53,315 and the median sessions were 22,216, but american-perfumer.com outperformed both in certain metrics.
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american-perfumer.com competitors

When comparing american-perfumer.com to its competitors, it is evident that american-perfumer.com falls behind in terms of revenue, transactions, and sessions. imaginaryauthors.com leads the pack with a revenue of $430,562, followed by perfumology.com with $73,114. In terms of transactions, imaginaryauthors.com also surpasses the rest with 3,262 transactions, while american-perfumer.com only has 119 transactions. Additionally, in terms of sessions, imaginaryauthors.com once again takes the lead with 138,475 sessions compared to american-perfumer.com's 5,125 sessions. However, american-perfumer.com has a competitive AOV range of $125-150, similar to most of its competitors, but falls short in conversion rate, where sarahhorowitz.com leads with a rate of 4.00-4.50% while american-perfumer.com stands at 2.00-2.50%. Despite these discrepancies, american-perfumer.com has the potential to improve and compete more effectively in the market.

#1 imaginaryauthors.com
430.6K
Revenue
138.5K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
#2 olfactif.com
37.1K
Revenue
25.7K
Sessions
1.0-1.5%
Conv. rate
$75-100
AOV
#3 sarahhorowitz.com
21.4K
Revenue
4.7K
Sessions
4.0-4.5%
Conv. rate
$100-125
AOV
#4 perfumesamerica.com
19.5K
Revenue
10.6K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#5 perfumology.com
73.1K
Revenue
20.7K
Sessions
1.5-2.0%
Conv. rate
$225-250
AOV
american-perfumer.com vs top market performers
american-perfumer.com
top retailers
conversion rate vs average order value for american-perfumer.com and its competitors
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american-perfumer.com brandsby revenue

1
Logo for the zooThe Zoo
2
Logo for hendley perfumesHendley Perfumes

american-perfumer.com categoriesby revenue

1
Perfume & Cologne
2
Apparel & Accessories
3
Food, Beverages & Tobacco
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brands overtime comparison

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american-perfumer.com channels

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american-perfumer.com Google Ads spend

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american-perfumer.com devices

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american-perfumer.com top markets

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american-perfumer.com country & global rank

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