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Jul 2025
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Home/Insights/Retailers/american-perfumer.com
TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for american-perfumer.comamerican-perfumer.com

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8.4K
Revenue
4.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
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American-perfumer.com is an online platform offering a diverse collection of perfumes crafted in the United States. The website showcases an assortment of meticulously designed fragrances, highlighting the rich and artistic creations of American perfumers. It provides a convenient and accessible platform for perfume enthusiasts to explore and purchase these products.

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american-perfumer.com's revenueOVER TIME
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Over the past three months, american-perfumer.com revenue has experienced decline of 21%, compared to the preceding three months.

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american-perfumer.com revenue decline for last six months
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OVERVIEW
american-perfumer.com in the BEAUTY AND COSMETICS industry had a revenue of $8,421, a conversion rate of 1.00-1.50%, an AOV of $125-150, and 4,227 sessions in July 2025. The largest online store in the category, themancompany.com, had a revenue of $113,233,299, while sephora.com had the highest sessions at 41,064,568. The median revenue in the industry was $48,182, the highest conversion rate was 4.31%, the highest AOV was $211, and the median sessions were 20,909.
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american-perfumer.com competitors

In July 2025, american-perfumer.com generated $8,421 in revenue from 61 transactions with 4,227 sessions, boasting an average order value (AOV) of $125-$150 and a conversion rate of 1.00-1.50%. When compared to its competitors, american-perfumer.com falls behind in terms of revenue and transactions. For instance, imaginaryauthors.com led the pack with $268,204 in revenue from 1,471 transactions and 123,132 sessions, offering an AOV of $175-$200. sarahhorowitz.com excelled in conversion rate at 3.50-4.00%, despite having lower revenue than american-perfumer.com. perfumology.com had a higher AOV of $200-$225 but a similar conversion rate. Overall, american-perfumer.com lags behind in revenue and transactions compared to some competitors but remains competitive in AOV and conversion rate within the industry in July 2025.

imaginaryauthors.com screenshot
#1 imaginaryauthors.com
268.2K
Revenue
123.1K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
olfactif.com screenshot
#2 olfactif.com
19.9K
Revenue
28.1K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
sarahhorowitz.com screenshot
#3 sarahhorowitz.com
9.5K
Revenue
3.8K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
perfumesamerica.com screenshot
#4 perfumesamerica.com
14.2K
Revenue
7.3K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
perfumology.com screenshot
#5 perfumology.com
72.8K
Revenue
31.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
american-perfumer.com vs top market performers
american-perfumer.com
top retailers
conversion rate vs average order value for american-perfumer.com and its competitors
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Revenue share by device at american-perfumer.com

In July large majority of sales on american-perfumer.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In July large majority of sales on american-perfumer.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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american-perfumer.com channels

Identify top traffic channels that drive growth for american-perfumer.comand discover how performance of traffic channels has changed over time.

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american-perfumer.com Google Ads spend

Evaluate american-perfumer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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american-perfumer.com devices

Review american-perfumer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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american-perfumer.com top markets

Explore american-perfumer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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american-perfumer.com country & global rank

Assess the ranking of american-perfumer.com among other retailers within its primary country and worldwide.

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