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Sep 2025
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Home/Insights/Retailers/american-perfumer.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

Favicon for american-perfumer.comamerican-perfumer.com

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11.6K
Revenue
Sep 25
6.4K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$100-125
AOV
Sep 25
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American-perfumer.com is an online platform offering a diverse collection of perfumes crafted in the United States. The website showcases an assortment of meticulously designed fragrances, highlighting the rich and artistic creations of American perfumers. It provides a convenient and accessible platform for perfume enthusiasts to explore and purchase these products.

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american-perfumer.com Annual Revenue and Growth

american-perfumer.com's annual sales on its online store amounted to $263.9K in 2024, up 0-5% from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$263.9K
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
american-perfumer.com revenue by year

american-perfumer.com's monthly revenueOVER TIME
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Over the past three months, american-perfumer.com revenue has experienced decline of 48%, compared to the preceding three months.

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american-perfumer.com revenue decline for last six months
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OVERVIEW
In September 2025, american-perfumer.com generated $11,622 in online sales with a conversion rate of 1.00-1.50%, below the BEAUTY AND COSMETICS median of $40,540 and a high conversion benchmark of 4.54%. The average order value (AOV) ranged from $100-125, also trailing the industry high of $203. With 6,429 sessions, it significantly lags behind the median of 18,928 and the leading store, sephora.com, which boasts 45,764,193 sessions, indicating room for growth in traffic and conversion efforts to enhance overall performance in a competitive market.
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american-perfumer.com competitors

In September 2025, american-perfumer.com had a revenue of $11,622 from 94 transactions and 6,429 sessions, with an average order value (AOV) of $100-125 and a conversion rate of 1.00-1.50%. In comparison, its competitors had varying levels of performance. imaginaryauthors.com led the pack with a revenue of $249,022 from 1,534 transactions and 92,517 sessions, with an AOV of $150-175 and a conversion rate of 1.50-2.00%. sarahhorowitz.com had the highest conversion rate at 3.50-4.00%, while perfumology.com had the highest AOV at $175-200. olfactif.com had a lower revenue than american-perfumer.com but a higher conversion rate. perfumesamerica.com had a similar revenue but a higher conversion rate and lower AOV. Overall, american-perfumer.com fell in the middle of its competitors in terms of revenue and performance metrics.

imaginaryauthors.com screenshot
#1 imaginaryauthors.com
249K
Revenue
92.5K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
olfactif.com screenshot
#2 olfactif.com
19K
Revenue
28.2K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
sarahhorowitz.com screenshot
#3 sarahhorowitz.com
6.5K
Revenue
2.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
perfumesamerica.com screenshot
#4 perfumesamerica.com
17.2K
Revenue
8.8K
Sessions
2.0-2.5%
Conv. rate
$75-100
AOV
perfumology.com screenshot
#5 perfumology.com
76K
Revenue
41.6K
Sessions
0.5-1.0%
Conv. rate
$175-200
AOV
american-perfumer.com vs top market performers
american-perfumer.com
top retailers
conversion rate vs average order value for american-perfumer.com and its competitors
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Revenue share by device at american-perfumer.com

In September large majority of sales on american-perfumer.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on american-perfumer.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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american-perfumer.com channels

Identify top traffic channels that drive growth for american-perfumer.comand discover how performance of traffic channels has changed over time.

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american-perfumer.com Google Ads spend

Evaluate american-perfumer.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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american-perfumer.com devices

Review american-perfumer.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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american-perfumer.com top markets

Explore american-perfumer.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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american-perfumer.com country & global rank

Assess the ranking of american-perfumer.com among other retailers within its primary country and worldwide.

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