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Sep 2024
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Home/Insights/Retailers/morrisonoutdoors.com
TRANSACTION INTELLIGENCE - SEP 2024 GLOBALLY

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43.7K
Revenue
35.1K
Sessions
1.0-1.5%
Conversion rate
$100-125
Average order value
Online only revenue for morrisonoutdoors.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Morrison Outdoors (morrisonoutdoors.com) is an online store specializing in outdoor gear for families and children. Their product range includes premium quality camping gear, such as lightweight baby sleeping bags and compact outdoor blankets designed to keep little ones comfortable and protected during outdoor adventures.

morrisonoutdoors.com’s revenueOVER TIME
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Over the past three months, morrisonoutdoors.com revenue has experienced growth of 8.1%, compared to the preceding three months.

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morrisonoutdoors.com revenue growth for last six months
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OVERVIEW
In September 2024, morrisonoutdoors.com in the SPORTS industry had a revenue of $43,708 with a median revenue of $95,412. The conversion rate was between 1.00-1.50%, lower than the very high rate of 3.13% and higher than the very low rate of 0.71%. The Average Order Value (AOV) was $100-125, falling below the very high AOV of $561 and above the very low AOV of $78. The website had 35,081 sessions, slightly above the median sessions of 34,499 in the SPORTS industry, but significantly lower than the top performer garmin.com with 44,386,968 sessions.
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morrisonoutdoors.com competitors

In comparison to Morrison Outdoors, kleankanteen.com generates significantly higher revenue of $254,481 with 3,311 transactions and 219,483 sessions in September 2024. However, Morrison Outdoors focuses on a higher Average Order Value (AOV) range of $100-125 compared to kleankanteen.com's AOV range of $75-100. In terms of conversion rates, kleankanteen.com also has a slightly higher rate of 1.50-2.00% while Morrison Outdoors maintains a conversion rate of 1.00-1.50%. Despite kleankanteen.com's higher revenue and sessions, Morrison Outdoors has a more focused customer base with a higher AOV, suggesting that they may be targeting a niche market willing to spend more on outdoor products. kleankanteen.com, on the other hand, seems to attract a larger volume of customers with slightly lower spending potential.

#1 kleankanteen.com
254.5K
Revenue
219.5K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
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TOP MARKET PERFORMERSby revenue
morrisonoutdoors.com vs top market performers
morrisonoutdoors.com
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conversion rate vs average order value for morrisonoutdoors.com and its competitors
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morrisonoutdoors.com brandsby revenue

1
Logo for morrison outdoorsMorrison Outdoors

morrisonoutdoors.com categoriesby revenue

1
Sleeping Bags
2
Water Bottles
3
Food & Beverage Carriers
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brands overtime comparison

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morrisonoutdoors.com channels

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morrisonoutdoors.com Google Ads spend

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morrisonoutdoors.com devices

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morrisonoutdoors.com top markets

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morrisonoutdoors.com country & global rank

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