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Sep 2025
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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1.6M
Revenue
Sep 25
826.9K
Sessions
Sep 25
1.0-1.5%
Conv. rate
Sep 25
$175-200
AOV
Sep 25
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $31.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced decline of 10%, compared to the preceding three months.

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mitchellandness.com revenue decline for last six months
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OVERVIEW
In September 2025, mitchellandness.com, operating in the sports industry, achieved online sales revenue of $1,649,786, significantly surpassing the median of $77,565, while its conversion rate ranged from 1.00% to 1.50%, below the industry's high of 3.05%. The average order value (AOV) stood between $175 and $200, notably lower than the industry high of $539. The site recorded 826,861 sessions, well above the median of 30,275, yet far from the leader, garmin.com, which garnered 47,231,640 sessions, highlighting both strong traffic and substantial revenue in a competitive landscape.
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mitchellandness.com competitors

In September 2025, mitchellandness.com stands out for its solid revenue of $1,649,786 with 9,018 transactions and 826,861 sessions. Their average order value (AOV) falls within the range of $175-200, and their conversion rate is between 1.00-1.50%. Comparing this data to their competitors, lids.com leads in revenue with $11,147,555 and a high conversion rate of 2.50-3.00%. proimageamerica.com lags behind with $189,963 in revenue and a conversion rate of 3.00-3.50%. shopjustsports.com falls within a similar revenue range as mitchellandness.com at $144,379 but has a lower conversion rate of 1.00-1.50%. homage.com and fanatics.com both outperform mitchellandness.com in revenue, transactions, and sessions, with varying AOV and conversion rates. Overall, mitchellandness.com competes well in the market but could potentially improve their conversion rate to match some of the leading competitors.

lids.com screenshot
#1 lids.com
11.1M
Revenue
3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
proimageamerica.com screenshot
#2 proimageamerica.com
190K
Revenue
37.2K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
shopjustsports.com screenshot
#3 shopjustsports.com
144.4K
Revenue
57.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
homage.com screenshot
#4 homage.com
2.1M
Revenue
837.9K
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
fanatics.com screenshot
#5 fanatics.com
44.7M
Revenue
16.9M
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In September large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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