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Sep 2026
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - SEP 2026 GLOBALLY

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3.4M
Revenue
Sep 26
1.7M
Sessions
Sep 26
1.0-1.5%
Conv. rate
Sep 26
$175-200
AOV
Sep 26
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $24.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$24.3M
Annual growth forecast2025/2026
50%+
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced decline of 17%, compared to the preceding three months.

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mitchellandness.com revenue decline for last six months
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OVERVIEW
mitchellandness.com operates within the sports category, generating impressive revenue of $3.4 million for online sales in September 2026. This is significantly higher than the average store in the sports category, which generates around $63,600 monthly. The site enjoys a conversion rate of 1.00-1.50%, comfortably within the category's typical range of 0.59% to 3.07%. Additionally, its average order value (AOV) of $175-200 falls within the sports category's typical range of $79 to $562, while its sessions reached 1.7 million, far exceeding the average store in the sports category’s 25,800 sessions.
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mitchellandness.com competitors

mitchellandness.com leads with a strong average order value (AOV) ranging from $175 to $200, surpassing competitors like lids.com and homage.com. In September 2026, mitchellandness.com generated $3.4 million in revenue, ranking third among its competitors, while fanatics.com dominated the market with $57.8 million. With 17,700 transactions, mitchellandness.com ranks fourth, behind fanatics.com, lids.com, and homage.com. The site attracted 1.7 million sessions, placing it third again, trailing fanatics.com and lids.com. Notably, its conversion rate of 1.00-1.50% aligns with shopjustsports.com, indicating potential for improvement, as competitors like proimageamerica.com achieve higher conversion rates of 3.50-4.00%. Overall, mitchellandness.com showcases strengths in AOV but faces challenges in revenue and transaction metrics compared to leading competitors.

lids.com screenshot
#1 lids.com
15.9M
Revenue
4.3M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
proimageamerica.com screenshot
#2 proimageamerica.com
180.8K
Revenue
28.7K
Sessions
3.5-4.0%
Conv. rate
$150-175
AOV
shopjustsports.com screenshot
#3 shopjustsports.com
154.5K
Revenue
65.2K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
homage.com screenshot
#4 homage.com
2.3M
Revenue
926.2K
Sessions
2.0-2.5%
Conv. rate
$100-125
AOV
fanatics.com screenshot
#5 fanatics.com
57.8M
Revenue
20.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In September large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In September large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mitchellandness.com operates in

mitchellandness.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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