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Nov 2025
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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2.6M
Revenue
Nov 25
1.1M
Sessions
Nov 25
1.0-1.5%
Conv. rate
Nov 25
$175-200
AOV
Nov 25
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $31.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced growth of 25%, compared to the preceding three months.

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mitchellandness.com revenue growth for last six months
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OVERVIEW
In November 2025, mitchellandness.com generated $2,638,462 in online sales, significantly outperforming the SPORTS median of $89,556, although trailing behind industry leader garmin.com with $203,335,992. The site’s conversion rate ranged from 1.00-1.50%, below the high benchmark of 3.31% and above the low of 0.69%. Its average order value (AOV) stood between $175-200, less than the high of $552 and more than the low of $76. The website attracted 1,121,706 sessions, far exceeding the median of 31,405, but still lagging behind the top performer, dickssportinggoods.com, which had 57,640,222 sessions.
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mitchellandness.com competitors

In November 2025, mitchellandness.com has a revenue of $2,638,462 from 14,282 transactions and 1,121,706 sessions, with an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. In comparison, lids.com leads in revenue with $18,533,947 from 134,927 transactions and 4,327,956 sessions, with an AOV of $125-150 and a conversion rate of 3.00-3.50%. proimageamerica.com has significantly lower revenue at $102,674 from 653 transactions and 20,854 sessions, but boasts a high conversion rate of 3.00-3.50%. shopjustsports.com is similar to mitchellandness.com in revenue and conversion rate, while homage.com has a lower AOV and higher conversion rate. fanatics.com stands out with the highest revenue of $68,776,843, with 543,629 transactions and 25,368,890 sessions, with an AOV of $125-150 and a conversion rate of 2.00-2.50%.

lids.com screenshot
#1 lids.com
18.5M
Revenue
4.3M
Sessions
3.0-3.5%
Conv. rate
$125-150
AOV
proimageamerica.com screenshot
#2 proimageamerica.com
102.7K
Revenue
20.9K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
shopjustsports.com screenshot
#3 shopjustsports.com
207.6K
Revenue
84.4K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
homage.com screenshot
#4 homage.com
2.8M
Revenue
984.1K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fanatics.com screenshot
#5 fanatics.com
68.8M
Revenue
25.4M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In November large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In November large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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