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Apr 2026
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - APR 2026 GLOBALLY

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3.3M
Revenue
Apr 26
1.2M
Sessions
Apr 26
1.5-2.0%
Conv. rate
Apr 26
$175-200
AOV
Apr 26
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $24.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$24.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced growth of 11%, compared to the preceding three months.

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mitchellandness.com revenue growth for last six months
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OVERVIEW
In April 2026, mitchellandness.com generated impressive online sales of $3,320,598, significantly outperforming the median revenue of $80,719 in the sports category, though far from industry leader garmin.com’s $129,791,853. With a conversion rate of 1.50-2.00%, it remains competitive but below the sector's high of 2.97%. The average order value (AOV) ranged from $175-200, compared to the high of $542 and low of $81 in the industry. With 1,176,625 sessions, mitchellandness.com demonstrated strong engagement, though it trails behind the top performer, dickssportinggoods.com, which boasts 47,861,942 sessions.
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mitchellandness.com competitors

In April 2026, mitchellandness.com generated $3,320,598 in revenue with a conversion rate between 1.50% and 2.00%. In comparison, lids.com led with $6,673,199 in revenue but had a lower conversion rate of 1.00% to 1.50%. proimageamerica.com, although significantly smaller with only $109,057 in revenue, boasted a higher conversion rate of 2.00% to 2.50%. shopjustsports.com had an AOV of $200-225 and $213,504 in revenue, while homages.com reported $1,541,124 with a superior conversion rate of 2.50% to 3.00%. The industry giant, fanatics.com, eclipsed all competitors with $41,585,521 in revenue, maintaining a steady conversion rate of 1.50% to 2.00%. Overall, while mitchellandness.com performs well within its niche, it faces stiff competition from both established and emerging retailers.

lids.com screenshot
#1 lids.com
6.7M
Revenue
3.7M
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
proimageamerica.com screenshot
#2 proimageamerica.com
109.1K
Revenue
30.4K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
shopjustsports.com screenshot
#3 shopjustsports.com
213.5K
Revenue
83K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
homage.com screenshot
#4 homage.com
1.5M
Revenue
533.6K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fanatics.com screenshot
#5 fanatics.com
41.6M
Revenue
16.2M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In April large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In April large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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