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May 2026
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

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3M
Revenue
May 26
1.2M
Sessions
May 26
1.0-1.5%
Conv. rate
May 26
$175-200
AOV
May 26
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $24.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$24.3M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced growth of 57%, compared to the preceding three months.

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mitchellandness.com revenue growth for last six months
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OVERVIEW
In May 2026, mitchellandness.com generated $2,965,160 in online sales, significantly surpassing the SPORTS median of $78,603, though still distant from industry leader rei.com at $178,835,132. The site achieved a conversion rate between 1.00-1.50%, below the high benchmark of 3.11%, while its average order value (AOV) ranged from $175 to $200, far below the high of $567. With 1,181,130 sessions, mitchellandness.com performed well above the median of 29,369, yet fell short of rei.com's impressive 54,842,465 sessions, highlighting both growth potential and competitive challenges within the sports retail sector.
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mitchellandness.com competitors

In May 2026, mitchellandness.com generated approximately $2,965,160 in revenue from 16,032 transactions across 1,181,130 sessions, yielding a conversion rate of 1.00-1.50%. In comparison, lids.com outperformed significantly with $11,098,510 in revenue from 70,380 transactions over 3,884,328 sessions, achieving a higher conversion rate of 1.50-2.00%. fanatics.com led the market with $58,721,041 in revenue from 450,283 transactions, albeit with a lower AOV of $125-150. homage.com reported $2,275,677 in revenue with a higher conversion rate of 2.50-3.00%, while shopjustsports.com showed a competitive AOV of $200-225 but limited transactions and revenue at $239,107. proimageamerica.com lagged behind, generating only $229,421. Overall, while mitchellandness.com performs respectably, it still faces intense competition from larger rivals in the sports apparel market.

lids.com screenshot
#1 lids.com
11.1M
Revenue
3.9M
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
proimageamerica.com screenshot
#2 proimageamerica.com
229.4K
Revenue
42.7K
Sessions
3.0-3.5%
Conv. rate
$150-175
AOV
shopjustsports.com screenshot
#3 shopjustsports.com
239.1K
Revenue
87.8K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
homage.com screenshot
#4 homage.com
2.3M
Revenue
712.5K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fanatics.com screenshot
#5 fanatics.com
58.7M
Revenue
18.2M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In May large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries mitchellandness.com operates in

mitchellandness.com is tracked across 8 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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