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Dec 2025
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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2.5M
Revenue
Dec 25
1.1M
Sessions
Dec 25
1.0-1.5%
Conv. rate
Dec 25
$175-200
AOV
Dec 25
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $31.5M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.

Annual Revenue (GMV)2024
$31.5M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced growth of 42%, compared to the preceding three months.

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mitchellandness.com revenue growth for last six months
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OVERVIEW
In December 2025, mitchellandness.com achieved impressive performance metrics with online sales revenue of $2,483,131, significantly exceeding the sports industry median of $90,105, while the largest competitor, garmin.com, reported $197,575,281. The website's conversion rate ranged from 1.00-1.50%, below the industry high of 3.13%, with an average order value (AOV) between $175-200, compared to a high of $535 and a low of $72 in the sector. Furthermore, mitchellandness.com recorded 1,077,155 sessions, well above the industry median of 34,350 but far behind dickssportinggoods.com's leading 64,737,034 sessions.
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mitchellandness.com competitors

In December 2025, mitchellandness.com reported a revenue of $2,483,131 with 13,531 transactions and 1,077,155 sessions, boasting an average order value (AOV) of $175-200 and a conversion rate of 1.00-1.50%. Comparing this to its competitors, lids.com stands out with a significantly higher revenue of $17,064,164, 127,242 transactions, and 4,241,892 sessions. However, mitchellandness.com has a similar AOV and conversion rate as shopjustsports.com, which generated $226,441 in revenue from 1,173 transactions and 93,266 sessions. homage.com has a higher conversion rate of 3.00-3.50% but a lower revenue of $2,820,931 from 32,024 transactions and 974,496 sessions. fanatics.com leads in revenue with $80,665,633, 643,119 transactions, and 25,982,713 sessions, while maintaining a competitive AOV and conversion rate.

lids.com screenshot
#1 lids.com
17.1M
Revenue
4.2M
Sessions
2.5-3.0%
Conv. rate
$125-150
AOV
shopjustsports.com screenshot
#2 shopjustsports.com
226.4K
Revenue
93.3K
Sessions
1.0-1.5%
Conv. rate
$175-200
AOV
homage.com screenshot
#3 homage.com
2.8M
Revenue
974.5K
Sessions
3.0-3.5%
Conv. rate
$75-100
AOV
fanatics.com screenshot
#4 fanatics.com
80.7M
Revenue
26M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
culturekings.com screenshot
#5 culturekings.com
6.8M
Revenue
2.3M
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In December large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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