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Mar 2026
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Home/Insights/Retailers/mitchellandness.com
TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

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2.7M
Revenue
Mar 26
969.8K
Sessions
Mar 26
1.5-2.0%
Conv. rate
Mar 26
$175-200
AOV
Mar 26
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Mitchellandness.com is a website that offers a wide selection of sports apparel and headwear. They provide authentic jerseys, hats, and accessories from various professional sports teams, including the NBA, MLB, NHL, and NFL. The website caters to sports enthusiasts with a desire for genuine, vintage-inspired merchandise.

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mitchellandness.com Annual Revenue and Growth

mitchellandness.com's annual sales on its online store amounted to $24.3M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)2025
$24.3M
Annual growth forecast2025/2026
<0%
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eCommerce Revenue
mitchellandness.com revenue by year

mitchellandness.com's monthly revenueOVER TIME
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Over the past three months, mitchellandness.com revenue has experienced decline of 16%, compared to the preceding three months.

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mitchellandness.com revenue decline for last six months
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OVERVIEW
In March 2026, mitchellandness.com generated $2,732,333 in online sales, significantly surpassing the sports industry median of $85,085, while its conversion rate of 1.50-2.00% remains below the industry high of 3.09%. The average order value (AOV) ranged between $175-200, which is moderate compared to the high of $538, and the website recorded 969,805 sessions, notably lower than the leading site, dickssportinggoods.com, which had 42,240,065 sessions. Overall, mitchellandness.com demonstrates strong revenue performance yet shows opportunities for growth in conversion rates and user engagement metrics within the sports retail sector.
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mitchellandness.com competitors

In March 2026, mitchellandness.com generated $2,732,333 in revenue from 15,296 transactions and 969,805 sessions, with an average order value (AOV) ranging from $175-200 and a conversion rate of 1.50-2.00%. Compared to its competitors, mitchellandness.com falls behind in terms of revenue when compared to fanatics.com, which brought in $46,949,327 from 356,992 transactions and 16,808,479 sessions. However, mitchellandness.com outperformed Pro Image America in revenue, transactions, and sessions, but had a lower AOV and conversion rate. lids.com surpassed mitchellandness.com in revenue and sessions, but had a similar AOV and conversion rate. homage.com and Shop Just Sports had lower revenue, transactions, and sessions compared to mitchellandness.com, but Shop Just Sports had a higher AOV and a lower conversion rate, while homage.com had a similar AOV and conversion rate.

lids.com screenshot
#1 lids.com
6.9M
Revenue
3M
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
proimageamerica.com screenshot
#2 proimageamerica.com
121.9K
Revenue
29.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
shopjustsports.com screenshot
#3 shopjustsports.com
154.9K
Revenue
61.3K
Sessions
1.0-1.5%
Conv. rate
$200-225
AOV
homage.com screenshot
#4 homage.com
1.7M
Revenue
561.7K
Sessions
2.5-3.0%
Conv. rate
$100-125
AOV
fanatics.com screenshot
#5 fanatics.com
46.9M
Revenue
16.8M
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
mitchellandness.com vs top market performers
mitchellandness.com
top retailers
conversion rate vs average order value for mitchellandness.com and its competitors
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Revenue share by device at mitchellandness.com

In March large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In March large majority of sales on mitchellandness.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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mitchellandness.com channels

Identify top traffic channels that drive growth for mitchellandness.comand discover how performance of traffic channels has changed over time.

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mitchellandness.com Google Ads spend

Evaluate mitchellandness.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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mitchellandness.com devices

Review mitchellandness.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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mitchellandness.com top markets

Explore mitchellandness.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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mitchellandness.com country & global rank

Assess the ranking of mitchellandness.com among other retailers within its primary country and worldwide.

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