Aug 2024

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TRANSACTION INTELLIGENCE - AUG 2024 GLOBALLY

dresslily.com

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299.1K

Revenue

129.8K

Sessions

2.5-3.0%

Conversion rate

$75-100

Average order value

Online only revenue for dresslily.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Main country of store: UNITED STATES
Website category: FASHION AND APPAREL

Dresslily™ New Arrivals - Latest fashion clothes, up to 85% off, Shop Now | Dresslily.com.Explore new fashion trends anytime, anywhere, new users get 15% off, fast shipping for all. Dresslily Online Store.Fast & Reliable Service.

dresslily.com’s revenueOVER TIME
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Over the past three months, dresslily.com revenue has experienced decline of 19%, compared to the preceding three months.

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dresslily.com revenue decline for last six months

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OVERVIEW

In August 2024, dresslily.com in the FASHION AND APPAREL industry had a revenue of $299,055, conversion rate of 2.50-3.00%, AOV of $75-100, and 129,753 sessions. Compared to the industry median of $91,255, 3.18% conversion rate, $384 AOV, and 36,286 sessions, dresslily.com performed well. The highest revenue in the industry was $584,303,064 from shein.com, highest conversion rate was 3.18%, highest AOV was $384, and highest sessions were 204,505,204, all achieved by shein.com. Overall, dresslily.com showed strong performance metrics for the month.

dresslily.com competitors

dresslily.com falls behind its competitors in terms of revenue, with only $299,055 compared to cupshe.com's $10,180,828 and altardstate.com's $3,157,154. While dresslily.com had 3,449 transactions, cupshe.com had 58,907 and retro-stage.com had 10,912. In terms of sessions, dresslily.com had 129,753, significantly less than cupshe.com's 2,466,949 and altardstate.com's 2,131,371. The average order value (AOV) for dresslily.com falls within the range of $75-$100, while competitors like cupshe.com, rosegal.com, and zapaka.com have higher AOV ranges of $150-$175. Additionally, dresslily.com has a conversion rate of 2.50-3.00%, whereas zapaka.com has a lower conversion rate of 0.50-1.00%. Overall, dresslily.com lags behind its competitors in revenue, transactions, sessions, AOV, and conversion rate.

#1 rosegal.com

816.7K

Revenue

211.5K

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

#2 retro-stage.com

Revenue

546.6K

Sessions

1.5-2.0%

Conv. rate

$75-100

AOV

#3 zapaka.com

110.6K

Revenue

108.5K

Sessions

0.5-1.0%

Conv. rate

$150-175

AOV

#4 altardstate.com

3.2M

Revenue

2.1M

Sessions

1.0-1.5%

Conv. rate

$100-125

AOV

#5 cupshe.com

10.2M

Revenue

2.5M

Sessions

2.0-2.5%

Conv. rate

$150-175

AOV

CLOSEST COMPETITORSby revenue

TOP MARKET PERFORMERSby revenue

dresslily.com vs top market performers

dresslily.com

top retailers

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dresslily.com brandsby revenue

Dresslily

dresslily.com categoriesby revenue

Dresses

Top retailers:revolve.com lulus.com fashionnova.com

Apparel & Accessories

Top retailers:asos.com eurocarparts.com temu.com

Swimwear

Top retailers:cupshe.com fabletics.com swimsuitsforall.com

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Top retailers:temu.com farfetch.com macys.com

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Top retailers:levi.com gap.com lululemon.com

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dresslily.com channels

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dresslily.com Google Ads spend

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dresslily.com devices

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dresslily.com top markets

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