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Dec 2025
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Home/Insights/Retailers/cellucor.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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609.1K
Revenue
Dec 25
170.1K
Sessions
Dec 25
2.5-3.0%
Conv. rate
Dec 25
$100-125
AOV
Dec 25
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Cellucor.com is an official online platform for fitness enthusiasts. It offers a wide range of health and fitness products, including supplements, proteins, pre-workout formulas, post-workout recovery aids, and muscle-building supplements. The website also provides detailed information about each product, its ingredients, and usage instructions.

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cellucor.com Annual Revenue and Growth

cellucor.com's annual sales on its online store amounted to $12.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 20-50%. This would mark a reversal from last year's growth.

Annual Revenue (GMV)2024
$12.9M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
cellucor.com revenue by year

cellucor.com's monthly revenueOVER TIME
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Over the past three months, cellucor.com revenue has experienced growth of 54%, compared to the preceding three months.

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cellucor.com revenue growth for last six months
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Top products on cellucor.comby revenue

#1 XTEND® Original BCAA Powder
$53.1
Price
$508.9K
Revenue
#2 C4® Original Pre Workout Powder
$39.7
Price
$341.8K
Revenue
#3 C4 Ultimate Strength Pre Workout Powder
$60
Price
$248.5K
Revenue
#4 C4 Ripped® Pre Workout Powder
$40
Price
Revenue
#5 C4 Ultimate Shred Pre-Workout Powder
$55
Price
Revenue
#6 C4 Ultimate Pre Workout Powder
$50
Price
Revenue
#7 C4 Ultimate Energy® Carbonated
$35
Price
Revenue
#8 C4 Energy Non Carbonated
$30
Price
Revenue
#9 C4 Ripped® Sport Pre Workout Powder
$26
Price
Revenue
#10 C4 Ultimate® Non Carbonated
$40
Price
Revenue
#1 XTEND® Original BCAA Powder
$53.1
Price
$508.9K
Revenue
#2 C4® Original Pre Workout Powder
$39.7
Price
$341.8K
Revenue
#3 C4 Ultimate Strength Pre Workout Powder
$60
Price
$248.5K
Revenue
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OVERVIEW
In December 2025, cellucor.com generated online sales revenue of $609,146, significantly exceeding the health/nutrition industry's median of $63,260, but far behind the leading roguefitness.com, which earned $23,554,774. The site's conversion rate of 2.50-3.00% falls short of the industry's high of 4.51% yet remains above the low of 1.17%. Cellucor's average order value (AOV) of $100-125 is below the high of $217 and above the low of $55, while attracting 170,079 sessions, substantially higher than the industry median of 29,226 but overshadowed by myprotein.com’s impressive 4,503,015 sessions.
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cellucor.com competitors

When comparing cellucor.com to its competitors in the sports nutrition industry in December 2025, it is clear that Transparent Labs leads in revenue with $3,151,195, followed by Cellucor at $609,146. In terms of transactions, Transparent Labs also leads with 31,790 compared to Cellucor's 5,094. However, Cellucor has a higher average order value (AOV) range of $100-$125, whereas Transparent Labs has an AOV of $75-$100. In terms of conversion rates, Cellucor falls in the middle with a range of 2.50%-3.00%, while Blender Bottle has the highest conversion rate at 3.00%-3.50%. Despite not leading in revenue or transactions, Cellucor remains competitive with its AOV and conversion rates compared to its competitors like Prosupps, Gainful, and Kaged.

transparentlabs.com screenshot
#1 transparentlabs.com
3.2M
Revenue
1.1M
Sessions
2.5-3.0%
Conv. rate
$75-100
AOV
blenderbottle.com screenshot
#2 blenderbottle.com
345.6K
Revenue
148.8K
Sessions
3.0-3.5%
Conv. rate
$50-75
AOV
prosupps.com screenshot
#3 prosupps.com
91.3K
Revenue
38.1K
Sessions
4.0-4.5%
Conv. rate
$50-75
AOV
gainful.com screenshot
#4 gainful.com
96.9K
Revenue
143.4K
Sessions
0.5-1.0%
Conv. rate
$75-100
AOV
kaged.com screenshot
#5 kaged.com
326.5K
Revenue
144.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
cellucor.com vs top market performers
cellucor.com
top retailers
conversion rate vs average order value for cellucor.com and its competitors
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Revenue share by device at cellucor.com

In December large majority of sales on cellucor.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In December large majority of sales on cellucor.com, 68% was finalized on desktop devices, with 32% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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cellucor.com channels

Identify top traffic channels that drive growth for cellucor.comand discover how performance of traffic channels has changed over time.

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cellucor.com Google Ads spend

Evaluate cellucor.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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cellucor.com devices

Review cellucor.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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cellucor.com top markets

Explore cellucor.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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cellucor.com country & global rank

Assess the ranking of cellucor.com among other retailers within its primary country and worldwide.

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