GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, protein powders, sports nutrition supplements, pre-workout formulas, and fitness-focused dietary products for athletic performance, muscle building, and overall wellness.
28M
12M
2.5-3.0%
$0-100
50+
Protein Supplements and Nutrition's aggregate online sales across tracked retailers amounted to $325M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 26% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
54%
Mobile
46%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Protein Supplements and Nutrition retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Protein Supplements and Nutrition retailers, with performance tracked over time.
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