GRIPS CUSTOMERS & RESEARCH PARTNERS
Fitness supplements including protein powders, pre-workout formulas, and vitamins. Athletic apparel and nutritional products targeting fitness enthusiasts and bodybuilders.
31M
10M
2.5-3.0%
$100-200
30+
Fitness Supplements and Apparel's aggregate online sales across tracked retailers amounted to $331M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 19% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Fitness Supplements and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Supplements and Apparel retailers, with performance tracked over time.
Other
