GRIPS CUSTOMERS & RESEARCH PARTNERS
Fitness supplements including protein powders, pre-workout formulas, and vitamins. Athletic apparel and nutritional products targeting fitness enthusiasts and bodybuilders.
24M
11M
2.5-3.0%
$0-100
30+
Fitness Supplements and Apparel's aggregate online sales across tracked retailers amounted to $331M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 35% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Fitness Supplements and Apparel retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Supplements and Apparel retailers, with performance tracked over time.
Other
