Home/Insights/Industries/Health & Beauty/Fitness Supplements and EquipmentIndustry Intelligence — Health & Beauty — Apr 2026

Fitness Supplements and Equipment

Start benchmarking for free
Sign in with Google

Sports nutrition supplements including protein powders, vitamins, pre-workout formulas, weight management products, and amino acids for fitness and athletic performance.

39M

Revenue
Apr 26

18M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

60+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Fitness Supplements and Equipment Annual Revenue and Growth

Fitness Supplements and Equipment's aggregate online sales across tracked retailers amounted to $476M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$476M

Annual growth forecast

2025/2026

0-5%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Fitness Supplements and Equipment monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 19% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Fitness Supplements and Equipment

BY REVENUE

Get access to full product performance analysis

Fitness Supplements and Equipment revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

52%

Mobile

48%

Fitness Supplements and Equipment performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 60+

Gain even more insights with the Grips app

Fitness Supplements and Equipment traffic channels

Identify the top traffic channels driving growth across Fitness Supplements and Equipment retailers, and see how channel performance has shifted over time.

Sign in with Google

Fitness Supplements and Equipment Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Supplements and Equipment retailers, with performance tracked over time.

Sign in with Google

Fitness Supplements and Equipment top markets

Explore the key markets for Fitness Supplements and Equipment — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Fitness Supplements and Equipment retailer rankings

See how retailers rank within Fitness Supplements and Equipment and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved