GRIPS CUSTOMERS & RESEARCH PARTNERS
Sports nutrition supplements including protein powders, vitamins, pre-workout formulas, weight management products, and amino acids for fitness and athletic performance.
56M
20M
3.0-3.5%
$0-100
60+
Fitness Supplements and Equipment's aggregate online sales across tracked retailers amounted to $476M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 32% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Fitness Supplements and Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Supplements and Equipment retailers, with performance tracked over time.
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