GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, minerals, protein powders, sports nutrition products, and dietary supplements for wellness. Health and wellness nutritional products for active lifestyles.
65M
24M
2.5-3.0%
$0-100
100+
Fitness Supplements and Nutrition's aggregate online sales across tracked retailers amounted to $798M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
57%
Mobile
43%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Fitness Supplements and Nutrition retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fitness Supplements and Nutrition retailers, with performance tracked over time.
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550+ retailers tracked
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500+ retailers tracked
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450+ retailers tracked
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400+ retailers tracked
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350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
